Professional Documents
Culture Documents
Promoting Film Tourism in India
Promoting Film Tourism in India
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{amoji Film City in Hyderabad
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a À Film {elated Expense
a À eneral Expense
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©
Target Audience
Communication
Objective
Message
Communication
Mix
Promotional
Budget
Measure Results
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V Incredible !ndia
V Film Makers Ultimate Location
V Diversity Ȃ New + Old
V Unique History and heritage
V Functional Benefits
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Before {elease
After {elease
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After {elease
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V Ú
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V Invite Media (Travel) to special
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release of the film
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V Post signage and interpretation at
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the location
V Advertising to Film schools.
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15%
30%
Advertising
10%
Personal gelling
gales & Promotion
15%
10% Events
20% Direct/Interactive Marketing
P lic Relations
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Presented by
garavanan
Prabhu
Padmaselvan