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  • Pespsi

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    Prashant Kumar
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    The caselet highlights the pesticide controversy that Cola majors faced in 2003. It describes the report that put the entire soft drink industry in a bad light. It provides a detailed account of how the company overcame this crisis.

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    pespsi

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    The caselet highlights the pesticide controversy that Cola majors faced in 2003. It describes the report that put the entire soft drink industry in a bad light. It provides a detailed account of how the company overcame this crisis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
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    2 views1 page

    Pespsi

    Uploaded by

    Prashant Kumar
    The caselet highlights the pesticide controversy that Cola majors faced in 2003. It describes the report that put the entire soft drink industry in a bad light. It provides a detailed account of how the company overcame this crisis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The caselet highlights the pesticide controversy that Cola majors faced in 2003.

    It describes the New Delhi-based environmental group, Centre for Science and En
    vironment (CSE) report that put the entire soft drink industry in a bad light. T
    he report claimed that its laboratory tests had discovered that most soft drinks
    sold in India were contaminated with large doses of pesticides like Lindane, DD
    T, Chlorpyrifos, and Malathion. The caselet provides a detailed account of how C
    ola majors overcame this crisis through the use of various marketing communicati
    on tools.

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