‘Support to our key community is not an
activity we do only during good times, or as
fa sporadic one time activity. The process
followed is similarto that in business; with
long term goals, annual plans, rigor in
monitoring and regular evaluation for
improvement. We work in partnership with
the community and also with other
organizations inclucing the Government,
wherein each one of us bring our own
special skils to the table for the benoft of al
‘Alka Talwar
ead Conmanty BenceOur Commitment To Society
The process of engagement with the
community starts with the identification of
hey community, their needs and
prioritizing interventions. The participation
of the stakeholders is uital to the success
f all the programs and forms the basis
f all project designs.
“What support comes from the people must go
back to the people many times over." ~ this
principle is an inheritance from the founding fathers
of the Tata Group. Tata Chemicals Limited (TCL)
honours its legacy through various means and has
‘ostablished trusts and sociotios such as:
+ Tata Chemicals Society for Rural
Development (TCSRD)
* Golden Jubilee Trust (GT)
* UDAY Foundation
‘These bodies take up development work, and
‘supported programs such as ‘Save the Whale
‘Shark’, ‘Lion Conservation Project’, ‘Desh ko Arpan*
‘te. Acknowledging the need to balance the needs
of al stakeholders and the fact that business and
society are interdependent, has led the organization
to articulate for itself a “Corporate Sustainabilty
Policy” that guides the organization towards long-
term sustainabilty. Community is our key
stakeholder and we believe that development of the
‘community is only possible through inputs and
partnerships from all stakeholders. We partner with
‘other agencies (NGOs, Govt. ete.) and the
‘communities to take up pragrams that enrich the
quality of life of the rural populace in a sustainable
manner. The guiding principles for engagement with
the community are enshrined in the “Community
Development Policy”. These principles are:
sustainability, participatory approach, transparency,
networking & partnership, resource center and
volunteering.
‘The process of engagement with the community
starts with the identification of key community, thelr
needs and priortizing interventions. The participation
Of the stakeholders is vital lo the success of all the
programs and forms the basis ofall project designs.
‘The development programs are location specific
catering to the needs of the area. Identification of key
‘communities is done through a selection criteria that
Includes parameters such as our values, strategy
and business needs, proximity to our plant sites,
underprivilegedineglected status, national needs etc;
and thelr needs are identified through various
listening and learning methods. Prioritization of
interventions and action planning is done based on.
various parameters including the QFD matrix. This
then translates into LT/ST and annual plans that are
implemented,
Projects are continuously monitored and evaluated
to measure impact. The quality of communityOur Commitment To Society
|
(C8 - 01: Supporto community
Comanity Satisacton nex & Crpurate Susana Protool
2008-08
2006-07 2007-08
sm cst poney uton
cs 02
me tease
development programs has helped create
partnershins with organizations such as the PFl,
DRDA, SRTT, SDIT, WASMO, NABARD, CAPART,
‘GRIMCO and increased mobilization of funds.
Representation in the district level as lead NGO,
membership in the advisory committee and the
‘Coastal Salinity Cell has helped in advocacy and
sharing of best practices. The Best practice sharing
with other organizations has yielded a lot of new
leamings. Benchmarking with others and Internal anc
extemal assessment (Social Audit and Tata Protocol)
are conducted regularly for evaluation and
improvement of interventions and processes.
NAM
Integr watershed development program,
|WASMO, Salty Ingress mtigaton, Animal
‘Gommunty Satisfaction,
Husbandry development, Iegrated Agriculture Regonal Development,
fe ee ere es ee
erence ee
Le Lene aren SEE ESER VERITON, Gahan can
Plant sites (NRM) Income Generation (1G) Srterense development program, Hencleraft at |
(iit ine enn) Se ee
Invrastrvcture (HED HEI
Intensive Family wate, Ey camp, etna
‘express mecical camps, Adult education,
Improving the quality
otis,
Infrastructure Dev (ecneo buldings roads etc),
ECO Cos, Tejswin, Spandan,
08-03Our Commitment To Society
Votnesing By Employes
Vertes
ee Woteaeies
cs - 04
‘Comprehensive evaluation for improvement of
process is done through Tata Comporate
Sustainability (CS) Protocol guidelines and tracked!
as Tata OS Protocal index (Refer O0S-02). During
times of stress extensive relief & rehabiltation work is
undertaken. A robust volunteering process driven by
the volunteer policy sensitizes employees and their
{families to. community concems and provides them
‘opportunities to actively support them. Volunteer
programs include helping in Bal Utsav, Medical
camps, Capacity building training, Impact
assessment, Education and Eco Glubs to name a
few (Refer to OCS-03}.
‘The Company has established Uday Foundation, a
| Li
rural BPO to generate emaloyment for the educated
local youths. The rural BPO is boosting the economy,
of the local area, Its not only creating jobs for the
local populace, but also exposing them to a hi-tech
industry where they can eventually grow and build
careers, Presently 90 local youth are employed
under Uday Foundiation. In the coming year, Uday
willbe establishing another center at Babrala for the
rural youth there.
Tata Chem Golden Jubilee Foundation (TCGJF)
We have created TOGJT to provide medical and
educational assistance to needy people in all walks
of fe, The trust distributes scholarship to students
for pursuing higher studios abroad and for study in
Indian institutions, Trust also provides assistance to
people in need to meet their medical expenses.
Desh ko Arpan Programme (DKAP)
For us, the DKAP is a part ofits continuing
commitment to the nation. DKAP enters its fourth
year which was launched to champion socially
relevant causes. The DKAP contributes 10 paise for
every klogram of Tata Salt sold during particular a
month, to a social cause, This initiative is one of the
‘ways in which our flagship brand, Tata Salt, finds
connect with improving the quality of life of the
underprivileged children
For further detalls please refer our website:
‘www tesrd.org and www.okhal.org
im