DIRECT SELLING

 The marketing of consumer goods and

services directly to consumers in their homes
by way of explanation and/or demonstration
through a salesperson. The location can also
be a friend’s home, the workplace of the
customer during breaks or other places away
from shops.
 Direct selling is a dynamic, vibrant,
rapidly expanding channel of distribution for
the marketing of products and services
directly to consumers.
BENEFITS OF DIRECT
SELLING:
• Direct selling is a good way to
meet and socialize with people.
• Direct selling offers flexible work
schedules.
• Direct selling is a good way to earn
extra income.
• Direct selling is a good way to own
a business.
METHODS OF DIRECT
SELLING( Within The Direct
Selling Systems

• Person-to-Person
• Party-Plan or Group
Presentations
• Unique company marketing
techniques
DIRECT SELLING
COMPANIES IN INDIA
• 4Life Trading India Ltd
• Altos Enterprises Ltd.
• Mary Kay Cosmetics Pvt Ltd.
• Amway India Enterprises,
Noida, UP
• Hindustan Unilever Network,
Mumbai
• Modicare Ltd.,
Delhi
• Avon Beauty Products India
Pvt. Ltd., Gurgaon
• All the companies are the member
of a IDSA ( Indian Direct Selling
Association ).
• The Indian Direct Selling
Association IDSA is an
autonomous, self-regulatory body
for the direct selling industry in
India.
 CONCLUSION
• Direct selling is an art - you have to
master it with a lot of dedication. If you
want to be successful in this art, you
must be humble, sincere, outgoing,
persistent and honest, as these are the
keys of a successful salesperson. A good
sales person should not be afraid to talk
to anyone to get him or her interested in
the product.