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` History

` Mc Donald·s in India

Business model
Challenges in emerging India
Segmentation , targeting and positioning
SWOT Analysis

 
  
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` Began in 1940, with a restaurant opened by
brothers Richard and Maurice in California.

` McDonald's operates over 31,000 restaurants

worldwide, employing more than 1.5 million
people

` Serving more than 58 million customers daily.

  
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‰‘ntered in India 1996.

‰ It don·t offer any beef and

pork item in India

‰They use spices favored by

Indians.

‰Actively involved in social

activities like child education
and many others.
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Îranchise Model
Product Consistency
Act like a retailer and think like a
brand

      


Re-engineering the menu
 
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Demographic Segmentation strategy with age as a

parameter.

   !" # $

A Îamily with children A treat to children, a fun place to be

for the children

Urban customer on the move Great taste, quick service without

affecting the work schedule

Teenager Hangout with friends, but keep it

affordable.
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