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is 46yrs old(1964) had no ambitions to start a business-he
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is 50yrs old(1960)was comfortably settled in life
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company- DzPOLITICAL EDGEdz.
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’ Born in Nagpur, he had no intention of becoming a topper.

’ Parents had government jobs

’ Problem wid him -> What to do in life

’ Interested in Art and Design but failed in elementary.

’ ?is mother adviced to join eng./medicine/IAS.

’ After entering into engineering he kept his design work on by making posters.

’ ?ence he applied in INDUSTRIAL DESIGN CENTER, IIT BOMBAY and NATIONAL

INSTITUTE OF DESIGN, A?MEDABAD.

’ There he learnt presentation and sketching skills. ?e had couple of projects in which
he used natural materials and crafts.

’ ?is innovation was step ahead than others.

’ After he completed his graduation in NID, he appoached BAJAJ CO. LTD for his diploma
project but was rejected with no interest.
 2*!)
’ Abhijit then got into Titan working on wall clocks. ?e tried to bring in traditionalism in
his work.

’ ?e used a craft called ETIKOPAKA of a small Andhra village with the same name.

’ ?e lived with them and observed their work.

’ After returning he told his engineers what all materials are required in the production.

’ In this project he designed mere showpiece clock which made a thrilling sales of 4000.
And he was offered permanent position in the company.

’ Then next Abhi spent 5 years on the job, absorbing and understanding things in a
manufacturing of a prestige watch.

’ And then in 2002 came up with the design of Titanǯs most luxurious watch co-brand
?ERITAGE.

’ Till date heritage has given a revenue of 20 crores.

 
,
.
’ The Raga collection followed it which too was a great success.

’ Abhi and the designing team went on creating collection after collection each with its
own distinct identity.

’ Again they came up with a new design of luxurious watches-NEBULA. ?ere he used
diamond and gold to craft the art of the piece. ?e also took the help of a calligrapher
Achyut Palav.

’ Titan embeded his name on each watch of heritage collection.

’ After giving his hand on ?eritage collection-II, he officially left Titan in October 2008 to
explore more things in outer world.
 ?ALO
’ Today Abhijit runs his own studio ǮAbhijit Bansod Designsǯ-or Studio ABD- a
company specializing in product design.

’ In less than a year ABD produced one iconic product- a table lamp for BPL. This
product has 6 hours battery back up specially for students during exam time.

’ This product was named as Ǯ?ALOǯ.

’ This product used LED lights in its system.

’ ?e got splendid appreciations for his design from worldwide through blogs,
sms,etc.

’ Abhijit just stood with his principle of ICONISM.

$
 

’ Besides this ABD designed the IPL trophy.

’ It also designed a computer speakers named as TERRACOTA.

’ A small aggarbatti holder which keeps the ashes from falling

everywhere.

’ It created a vase inspired by devotees who pierce their toungues.

’ ?is all other achievements and creations can be viewed at his website.

’ ABD studio has reached a substantial height on the basis of Abhijits

credentials


-!)
!
’ Be proud that you belong to India and you work
should reflect an Indian design vocabulary to some
extent.

’ Let your work celebrate who and what you are.

’ Learn to manage the design of your product well as

itǯs the medium of making an impact.

’ Learn making good relations entrepreneurs who can

market your product well.
.*- )!(!
Samar was a city boy with no burning ambition in life. But when life threw up
a challenge, he decided to face it head on. Over the last decade Trikaya
Agriculture has matured from a hobby into a flourishing business. Ever
expanding the boundaries of Ǯwhat can be grownǯ in India.
’ Samar Gupta is a third generation Bombayite.
’ ?e went to boarding school Ȃ Mayo College in Ajmer from class five
onwards. ?e was never academically inclined.
’ ?is dad Ravi Gupta was an advertising man. ?e set up his own
agency called Trikaya Advertising, at the age of 35.
’ ?e enrolled in Xavierǯs College to study liberal arts. After 2 years he
transferred to Tufts University near Boston. After finishing his
education he came back to India.
’ ?e trained with Trikaya for a few months but he was too
outspoken, hated reporting to someone and didnǯt work well within
structures.
’ ?e then became the boss at the family owned printing press which
made greeting cards.
 )
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.
!
’ The thrill of turning around a loss making company was motivation
enough. In less than 2 years, the press was making nearly 1.5 lakhs a
month.
’ Samar wanted the business for himself but his father refused, as it
was a family business. So he walked out of the company.
’ By the year 1992, Trikaya the advertising agency was a huge
success. Where Ravi Gupta needed help was his agriculture venture.
It was not so much of a venture as a labor of love.
’ Ravi Gupta had bought 6 acres of land in a hilly, jungle area 14 kms
from Lonavala where they went to get close to nature.
’ Ravi Gupta used to travel abroad once a year and bring back seeds Ȃ
lettuce, Chinese cabbage, broccoli, which they planted.
’ The entire operation was trial and error, learning and unlearning.
For every 5 times a crop was sown 1 would survive and get
harvested.
!)
. 
’ The first 5 years it was not really a business, but in 1987 after 5
years of dabbling in it Ravi Gupta decided to get more serious.
’ Now there was a truckload of exotic vegetable to sell but the market
was very small, mainly 5 star hotels, air kitchens, the odd sabziwala
at Peddar Road.
’ Trikaya agriculture was incorporated in 1991. But when Samar
stepped into the business it was losing 2 lakh rupees a month.
’ In 1996, Ravi Gupta was diagnosed with stomach cancer he passed
away in May 1997, at the age of 59.
’ Grey Advertising from New York already owned a 55% stake in
Trikaya Advertising they were keen to buy out the rest. Narottam
Sekhsaria was MD of Gujarat Ambuja Cement an important client of
Trikaya and a close friend of Ravi Gupta.
)
,



’ Although there was a sizeable cash element to the settlement,
access to it was limited for the first three years. And Samar got
substantially less. Seksharia transferred all the shares of Trikaya
Agriculture to him.
’ In 1997, Trikaya agriculture had a revenue of Rs.25 lakhs and
was making losses month on month.
’ Samar borrowed money at 32% interest, to tide over the initial
months. Simply to pay the staff and keep the tractors ploughing.
’ Demand for exotic vegetables was growing by leaps and bounds.
Samar leased a stall at Crawford Market and it did brisk sales.
The star attractions were Broccoli and Iceberg Lettuce.
’ Importing the right seeds, using seedling trays, frequent
weeding, drip irrigation and very importantly cold storage
ensured a good quality product.
)


’ Their niche is in items which are delicate, which cannot be
stuffed into a bori. They store vegetables at 2-4 Degrees
centigrade soon after harvesting and transport them in
refrigerated vans.
’ Today the biggest buyer of lettuce is Subway, who has made
Trikaya its sole supplier of this sandwich essential.
’ They are growing by 25% a year because India has changed
people are experimenting with food, trying out new things. Ten
years ago, there were 4 stalls in Crawford market selling exotic
vegetables, now there are 40.
’ There is no middleman so out of every Rs.100 the customer
spends, Rs80 goes to them. And this is tax-free income Ȃ a
privilege which only the agriculture sector enjoys.
’ In 1997, Trikaya Agriculture was a single farm near Talegaon of
55 acres. Today it has 225 acres under cultivation across 7
farms.
’ It is now a 6.5 crore operation, employing 35 people in Mumbai
in the marketing office and 240 workers on the farm.
 
.
/!)
!
’ If you are from the city and want to get into farming, donǯt
be in a hurry. You wonǯt be making a quick buck. The first 2
years you will be learning and you will encounter
completely unexpected problems.
’ Find your niche and find what excites you. Growing
alphonso mangoes on a hundred acre farm may be a good
business but there are so many people doing it. Itǯs not a
challenge Ȃ and thatǯs what keeps me going. Challenges,
doing new things, different things.
’ As you sow, shall you reap. Sow good Ǯseedsǯ and you will
reap rich dividends.



 -
o Itǯs a story of young gun who in today day and age proved
that education is gained thru want rather than forceful
measures
o Qualities of juggad, junoon ,zubaan make him street
smart
o Started off early with an ambition to beat McDonalds
o Moved from Chennai to Mumbai Ȃ city of dreams
o Worked up the ladder from dishwasher, street hawker,
food joint at vashi station finally to 26 outlets in india
and franchisees all over and a family of 150 employees



!
o Global Presence
o Utilization of the Franchisee Model @
8% sales
o Operates in 10 states in India, UK, US,
New Zealand, Japan
o Advertising and Branding
o Unique Selling point = Wide Range of
Delicasies
o Costing under control
o Real target was people
a
 
 
 

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o Started a venture but failed to stick
o Gave people brilliant service
o Came back with a loan and brother to kick
off
o Started website thru help NIIT student and
roommate
o Believed in customer serivce and hygiene
o Developed new menu to suit tastes for
customer lifestyle such chinese and
mexican dosa
! 
!
oMaintained healthy relations with employees

sharing success with them

oRecruited McDonalds Mendonsa to help bring in

innovations
oAlso brings in new servers and technology

oPeople before profit

oControlling key such as recipes

oStuck to serving the customer