Café Coffee Day

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Café Coffee Day

Type Public

Industry Restaurants

Retail coffee and tea

Retail beverages

Founded 1996

Headquarters Bangalore, Karnataka, India

Number of locations 970

Key people V. G. Siddhartha Hegde, Founder and Director[1]

Services Coffee

Revenue ▲ US$45 million

Employees 5000

Subsidiaries Coffee Day Fresh ‘n Ground

Coffee Day Xpress

Coffee Day Take Away

Coffee Day Exports

 Coffee Day Perfect

Website CafeCoffeeDay.com

Café Coffee Day is a chain of coffee shops in Indiahaving its headquarters in Chikkamagaluru, Karnataka.[2]A

division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or

CCD. It opened its first cafe in 1996 on Brigade Road inBangalore, and today has the largest cafe retail chain in India

– with 999 cafes in 135 cities [3].

Large number of coffee day cafes are located in Bangalore. The cafe chain has had much success riding, and to

some extent creating, the cafe culture wave that swept across metropolitan India following strong economic growth

resulting in an increase in youthspending power. It has even tied up with WorldSpace andMicrosense to enable its

cafes with satellite radio andWi-Fi, respectively. Its first Wi-Fi cafe was opened onLavelle Road, Bangalore.

A cafe opposite Don Bosco High School,Matunga

Café Coffee Day sources coffee from 5,000 acres (2,023 ha) of coffee estates, the second largest in Asia, that is

owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters, with clients

across the USA, Middle East, Europe and Japan.

With its roots in Chikmagalur, the home to some of the best Indian coffees, Coffee Day has its business spanning the

entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh 'n' Ground (which

owns 450 coffee bean and powder retail outlets), Coffee Day Square (high level coffee bar. one in bangalore.).

Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns 9000vending

machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. It is entering the

European market by opening two Cafés inAustria as well, making forays into Pakistan andGermany to set up cafes

abroad. The strategy CCD has adapted is to place a cafe in every possible location where some business can be

generated. So in Bangalore, in the main shopping district, there are six outlets in a 2 km (1 mi) radius and over 140

cafes in Bangalore alone.

Another model which CCD has adapted is to be present in educational institutions and corporate campuses either in

the form of detailed cafes or its economical model of CCD express.

These innovative strategies have ensured that the competition is at bay and ensured CCD's dominance in the Indian

market though few of its outlets are incurring losses.

Cafe Coffee Day competitors include but are not limited to

 Barista

 Cafe Mocha

 Costa Coffee

 The Coffee Bean & Tea Leaf

[edit]Logo

Old Logo

The logo colors signify:

 Red – Leadership, passion

 White Swirl – Purity of purpose, invigorating properties of coffee

 Green Stroke – 125 years of coffee growing heritage of this vertically integrated group

The font used for “Café” is called SLURRY. The font looks as though the letters have congealed (coagulated) out of a

liquid.

[edit]Footnotes

1. ^ "From bean to the cuppa that you enjoy!". Official website of Cafe Coffee day. Cafe Coffee day. Retrieved 2008-03-06.

2. ^ "Company background". Official website of Cafe Coffee day. Cafe Coffee day. Retrieved 2008-03-06.

3. ^ Official website of Cafe Coffee Day