3 V's ¢ Value Exploration:- - Pathetic state of public health spending in India. - Primacy of private spending in health sector. - Extremely low per 1000 population availability. - Pathetic state of cardic care in India.3 V's * Value Creation:- - Dr. Shetty initiative was focussed towards giving world class. - Poor patient treatment was to be subsidized. - It offered attractive packages to the patients from abroad also, having penitration to develop medical tourism.3 V's * Value Delivery:- - The operation of poor patients were subsidized through the scheme like Karuna Hrudaya and the Narayana Hrudayalaya Trust, a charitable organisation. - Dr. Shetty set up a company care units across India linked to NH and RTI to serve the poor through telemedicine. - He launched Yashavini, a health insurance scheme. - He started Diploma in cardiology in 2005 to increase the rate and prevalence of cardic care in India.