INTRODUCTION

•Samsung Electronics Co. Ltd. is a global leader in

semiconductor, telecommunication, digital media.
•It is a leading producer of digital TVs, memory chips, mobile
phones and TFT-LCDs.
•2008 consolidated sales of samsung is US$96 billion.
• Total number of employees being 164,600 in 179 offices
across 61 countries.
• Two business units: Digital Media & Communications and
Device Solutions.

1
 VISION & MISSION

Vision
Samsung is guided by a singular vision: to lead the digital
convergence movement.

Mission
Everything we do at Samsung is guided by our mission: to
be the best “digital-E.Company

2
• Samsung believes that through technology and
innovation future challenges will be addressed.
• From technology comes opportunity company states this
for future employment.
• The company aim’s at developing innovative
technologies and efficient processes that will create new
markets, enrich people’s lives.

3
4
 Samsung Corby (S3653) Product Specification

•  Network
• EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
• Display
• 2.8” QVGA 262K TFT-LCD Full touch screen
• Camera
• 2 Megapixel CMOS
• Video
• H.263, MPEG4, WMV
• Audio
• FM Radio with RDS
• Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
5
• Value-added Features
• Fashion Jacket (changeable battery cover)
• Pop-Up SNS
• One Finger Zoom, Dictionary, Smart Unlock
• Memory
• 50MB  + microSD (up to 8GB)
• Size
• 103 x 56.5 x 12.0 mm
• Weight
• 93g
• Battery
• 960mAh
6
 SPECIAL FEATURES
•Hybrid Design and Easy UI
•Perfect Texting and Email
•Comprehensive SNS and IM Support
•Versatile Music Player

7
 DISTRIBUTION
•SAMSUNG India has strengthened its distribution network in
the country, by appointing SSK and Link as its distributors for
Mobile sales in the Western and Eastern part of the country.
•The company has now added four new regional distributors
in addition to Telemart and United telelinks.
Telemart services the Northern markets while UTL services
South.

8
PROMOTION

9
 Price Range of Different Brand Mobile
Phones With Touchscreen
Brands Models Range(Rs.In thousand)
Samsung Corby E3650,S3653,C3510,B3210, 7 to 13
B5310
Nokia 5230, 9 to

10
 SWOT ANALYSIS
Strengths Weaknesses
Features  no 3G services.
Price  no wi-fi connectivity.
Distribution channels.

Opportunities Threats
 CDMA – corby speed. Nokia
HTC
 O2

11