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’ntroduction:
×Monginis is a major ’ndian pastry, cake and
general bakery chain based in Mumbai.

×Monginis, the country·s largest cakes and pastry

chain owned by the Khorakiwala family.

×Monginis now has 493 stores, mostly in western

and eastern ’ndia.
 ’ntroduction:
×Business Started : 1970
×Franchisee Started : 1970
×Total Company Outlets : 13
× Total Franchisee Outlets : 240 in Mumbai
Franchise Opportunity
Ê Complete guidance regarding opening of franchise

shops, like selection of location, shop infrastructure,

internal decor, training of dealer salespersons etc.

Ê Minimum risk in the selection of right machinery

and equipments with proper installation and start

up.
 STRENGTH WEAKNESS

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OPPORTUN’T’ES THREATS
STRENGTHS
1) Monginis Foods Pvt. Ltd. has been there for a long
time almost for 4 to 5 decades.
2) Good coverage3) Brand name

^   4) Use of new technology

1) Fewer varieties
5) Pricing
2) Lackwork
6) Efficient of consistency
force. in Quality
3) Not Promoting.
 !"
1)
4) Make its presence
limited controlfelt in the malls.
1)
2) Monginis has threat
Getting more from its competitors
varieties
2)
3) Cadburys and McDonalds
More services are also a threat
can be added.
3)
4) Mithai
GettingMate is a latest
in more venture options would be
customization
# 
4) The
good for franchise system of business can lead to
the customers.
sometimes
5) Using misuse
the tagof the brand name.
line
Product- Category
[ Fresh Cream

[ Butter Cream

[ Savories

[ Special type :

Product A : Evening closing time 10.00 ( fresh cream)

Product B : Afternoon closing time 1.30 ( savories &

butter cream items)

Product C : Customized cake (36 hrs)

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ORDER-TAKER DEPARTMENT

Order-taker department has two divisions.

1.Standing-Order.

2. Online order.
Pre - Delivery Process

×Placement of order by franchise shops

×Shop wise check list generation ( controller &
supervisor)

×7Workstations
×Adoption of F’FO method
Distribution and Dispatch
[ The company has in altogether 46ŒANS for distribution.

[ Capacity of 1 van = fulfilling the requirements of 3 shops

[ Delivery depends on category of products and time of

order placement

[ Andheri Factory: From Œirar to Churchgate & Mulund-

Sion- Chembur ( 156 shops)

[ Bhiwandi Factory: From Titwala uptoŒashi ( 84 shops)

 Distribution and Dispatch
× 6.00 AM to 8.00 AM the stocks are dispatched

×The vans have cooling pads and shipper box which are
insulated and can accommodate 5 trays

×Unsold stock is returned to the company depending

upon the shelf life ( 25% deducted)