Professional Documents
Culture Documents
m "Cosmetics" is "Makeup"
SKIN/FACE CREAMS
m Overall penetration rose to 25%
m Orissa (14% to 29%)
m Assam (32% to 45%)
m Karnataka (15% - 25%)
: IRS, conducted
jointly by MRUC and Hansa
Research
: IRS, conducted
jointly by MRUC and Hansa
Research
] Higher Income urban consumers ± Niche products
Fragrances
Skin Care
Colour Cosmetics
] The Indian
market is estimated to be around Rs.
2,700 Cr
Shampoo market ± Cosmetic and Antidandruff
Sachet makes up to 40% of the total shampoo sale
Antidandruff segment constitutes around 15% of the total
shampoo market
Market is dominated by HUL with around 47% market share;
P&G occupies second position with market share of around
23%
: RNCOS
m P2: 2008 Oct ± 2009 Sep
m Universe (000s) - 67714
m Indian cosmetic industry has an even greater potential for growth in future
m Indian cosmetic manufactures have received orders from overseas markets; for
example - Indian herbal cosmetic products have a tremendous demand in the
international market
m The penetration rate is higher in the skin- care segment compared to lipsticks
m Great demand for herbal cosmetic products, away from synthetics, this so,
because these herbal and natural cosmetics are safe to use and do not have any
side effects
m Neem is increasingly being used by leading herbal cosmetic manufacturers
right from body lotions to face packs, from skin cleansers to fairness
creams
m Herbal cosmetics are the current rage not only in Asian countries like India,
but also countries like US, UK and Australia