IB ASSIGNMENT

1. Identify at least three companies (each), both domestic and foreign, that operate
internationally. What are the potential types of collaborative arrangements you feel would
be appropriate for these various firms? Which particular industries seem to lend
themselves to particular types of collaborative arrangements more readily than others?
Explain. (5 marks)
A) FOREIGN COMPANIES
a) Hershey collaborating with Cabury India
b) Walmart collaborating with Bharati Airtel

B) INDIAN COMPANIES
a) Tata stee

2. Identify a popular local product that is not widely available in other countries. Choose a
country where this product could be sold. Develop a brief outline of the marketing plan
for the product in that country. Briefly address the following issues - What alterations
might have to be made to the product or its packaging for it to succeed in the target
country? How should they distribute the product? What about pricing? Is there a large
potential market for the product in the target country? Why or why not? (5 marks)

SARAVANA BHAVAN IN SRILANKA.