Professional Documents
Culture Documents
Confidential
Confidential
Presented by
History Positioning
The NOKIA
"arrows" logo
before its
Connecting People
logo.
"Connecting
People" slogan,
invented by Ove
Strandberg.
Present Logo
HISTORY OF NOKIA
It also provides the services for network operators.
• ADSL modems
• Internet Tablet
Introduction
Europe Americas
& Africa 35%
46%
Asia Pacific
18%
Statistics…
• World's largest manufacturer of mobile
phone since 1998
Nokia: 49.5%
Sony: 10.1%
Samsung: 12%
Motorola: 9.9%
Others: remaining
Marketing Strategies Nokia…
• Focused on Handset Manufacture only
• Enhance Product Portfolio
• Increase Distribution Channels
• Adjust Preferences for specific markets
• Customer Satisfaction
• Focused on Replacement
• Increase Commitment to Emerging Market
• Improve Collaboration on Designs
• Ensure Accountability and Quality
• Aggressive Pricing
Macro Enviroment of NOKIA
POLITICAL FACTOR:
Nokia reported spending $5.4 million on lobbying
in the U.S. in 2007 and $2 million on lobbying in
2008.
ECONOMIC FACTOR:
Nokia had to change its functions from single
market to global market due to collapse of
Russian Federation.
SOCIAL FACTOR:
Nokia has been a member of the United
Nations Global Compact since 2001
Macro Enviroment of NOKIA
TECHNOLOGICAL FACTOR:
Improvement or Changes in technology
LEGAL FACTOR:
Patents right on technology
ENVIRONMENTAL FACTOR:
Demographic:
• Light Users
• Medium Users
• Heavy Users
BCG Matrix of NOKIA
P1
P2
Price
/Cost P3
Experience Curve
T
T1 T2 3
Consumer
Manufacturer Dealer
Promotion Mix
• AIDA in Nokia – :
• A – Attention : attract the attention of the
customer.
Globally Placed
Here
In India
Rs. Placed here
Time
China
Finland
India
Brazil
China
Finland
Great Britain
Hungary
India
Mexico
Romania
South Korea