spice

cbsf
• cost-
-sharing towers with other service
providers.
- getting ILD & NLD license.
 Success in operation
• Introduction of ‘MPLS’ with help of TATA
communications.
 success
• Data mining and data management made easy
by using ‘Sybase IQ’.
 failure
• Inability to reduce High churn rate in post paid
segment.
• Operating on 6.2 mhz congested spectrum.
• Inability to form pan india network.
Presently have 5037 towers which have to cater
65,38148 users.
 Key weakness
• Dependence on outsiders in operations.
• Losses exceeding net worth.(6,697.85 million
Rs.) which led to merger with idea.
 Recommendations
• Implimentation of CRM
• Innovation
• Increase in no. of towers