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    shanky0172
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    This document provides an abstract for a project report that studied the factors influencing customer loyalty towards Priyim Masala over a period from May to July 2010. The study used a sample of 100 Priyim Masala customers and a structured questionnaire to collect primary data on factors like brand name, product quality, price, style, promotion, service quality, and store environment and their relationship to customer loyalty. The research results showed a relationship between these factors and customer loyalty towards Priyim Masala.

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    This document provides an abstract for a project report that studied the factors influencing customer loyalty towards Priyim Masala over a period from May to July 2010. The study used a sample of 100 Priyim Masala customers and a structured questionnaire to collect primary data on factors like brand name, product quality, price, style, promotion, service quality, and store environment and their relationship to customer loyalty. The research results showed a relationship between these factors and customer loyalty towards Priyim Masala.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views1 page

    3 Abstract

    Uploaded by

    shanky0172
    This document provides an abstract for a project report that studied the factors influencing customer loyalty towards Priyim Masala over a period from May to July 2010. The study used a sample of 100 Priyim Masala customers and a structured questionnaire to collect primary data on factors like brand name, product quality, price, style, promotion, service quality, and store environment and their relationship to customer loyalty. The research results showed a relationship between these factors and customer loyalty towards Priyim Masala.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    ABSTRACT

    The project report titled “A STUDY ON THE FACTORS

    INFLUENCING THE LOYALTY OF CUSTOMERS TOWARDS PRIYIM

    MASALA” was conducted from 10/05/2010 to 31/07/2010. The project was done with

    full cooperation by the company and the necessary data and guidance from the

    company. The study was conducted with a sample size of 100 customers. A structured

    questionnaire was used to collect the primary data from the customers. The main

    objective of the study is to find out various factors influencing the loyalty of

    customers towards Priyom Masala. The research results showed that there is

    relationship between factors of brand loyalty (brand name, product quality, price,

    style, promotion, and service quality and store environment) with the loyalty of

    customers towards Priyom Masala.

    KEY WORDS: loyalty, factors influencing the loyalty of customers.

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