FOOD ON ROAD

(F.O.R.)

(SAFAR MAIN SWAAD

F.O.R. KE SAATH)

PRESENTED BY:-
AJAY MAHESHWARI
PRIYADARSHI LATA
 PATTERN OF THALIS
F.O.R.
Thalis

Ordinary Executive Organic

Thali Thali Thali
 DISTRIBUTION OF FUNDS
• 15 CUSTOMISED VANS WITH MODULAR
KITCHEN APPLIANCES(@ 12 LAKHS EACH).

• 4 WATER PLANT AND LAND(@ 50 LAKHS

EACH).

• 4 LEASE HOLD LAND FOR CULTIVATING

ORGANIC FOOD(@ 25 LAKHS EACH APPROX.).

• 8 VANS OR TEMPOS (@ 2.5 LAKHS EACH).

 WHY THIS …?

• LUCRATIVE AND EVERGREEN MARKET.

• UNTOUCHED SEGMENT.
• SERVING QUALITY AT AFFORDABLE
PRICE.

THE ROAD AHEAD

• FROM REGION TO NATION.
 MARKET SIZE,CUSTOMER
SEGMENT
• APPROXIMATELY 1.5 - 2 CRORES OF MARKET
SIZE.

TARGET
CUSTOMER

LOWER /WORKING UPPER AND

MIDDLE CLASS
CLASS TOURIST
 COMMENCING BUSINESS IN
THESE AREAS
• JAIPUR

• UDAIPUR

• JODHPUR

• BIKANER

• JAISALMER

• KOTA

• BHILWARA

• AJMER
 POTENTIAL COMPETITORS

• HAWKERS

• STREET VENDORS

• ROAD SIDE DHABBAS

REVENUE AND EXPENDITURE (In Crores)

RAW MATERIAL 20 SALES

SALARIES .47 ORDINARY THALIS 13.88
GODOWN RENT .06 (3966002 * 35 )
FUEL .20 EXECUTIVE THALIS 14.90
DEPRECIATION .46 (2980723 * 50)
TELEPHONE .01 ORGANIC THALIS 22.36
PACKAGING 02 (2981260 * 75)
ELECTRICITY .02
ADVERTISMENT .10
 BREAK EVEN
(ONE YEAR)

ORDINARY EXECUTIVE ORGANIC

THALI THALI THALI

SALES 39,66,002 29,80,723 29,81,260

SELLING PRICE 35 50 75

TOTAL SALES 13,88,10,010 14,90,36,150 22,35,94,500

LESS PROFIT@
1,98,30,010 1,49,03,615 1,49,06,300
Rs.5

B.E.P. (IN Fig.) 11,89,80,000 13,41,32,535 20,86,88,200

 HURDLES

• SHORT TERM
HAWKERS, VENDORS,
ROAD SIDE DHABBAS.

• LONG TERM
ENTRY OF COMPETITORS