Scribd Logo
Upload

Welcome to Scribd!

  • Changing Role of Media

    Uploaded by

    Alexa Joseph
    40 views6 pages
    Sales promotIon agency S 0Irect response company S PublIc relatIons PCombIne the strengths PDf specIalIzed unIts P ncreased cost of medIa: tIme space P ore attentIon to med Ia buyIng functIon P0emand greater cost effIcIencIes S Narrowly defInIng target markets S AccountIng more of

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Sales promotIon agency S 0Irect response company S PublIc relatIons PCombIne the strengths PDf specIalIzed unIts P ncreased cost of medIa: tIme space P ore attentIon to med Ia buyIng functIon P0emand greater cost effIcIencIes S Narrowly defInIng target markets S AccountIng more of

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    40 views6 pages

    Changing Role of Media

    Uploaded by

    Alexa Joseph
    Sales promotIon agency S 0Irect response company S PublIc relatIons PCombIne the strengths PDf specIalIzed unIts P ncreased cost of medIa: tIme space P ore attentIon to med Ia buyIng functIon P0emand greater cost effIcIencIes S Narrowly defInIng target markets S AccountIng more of

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    PCaIn specIalIzatIon

    PHIre
    S Sales promotIon agency
    S 0Irect response company
    S PublIc relatIons
    PCombIne the strengths
    PDf specIalIzed unIts
    P ncreased cost of medIa: tIme space
    P|ore attentIon to medIa buyIng functIon
    P0emand greater cost effIcIencIes
    S Narrowly defInIng target markets
    S AccountIng more of medIa expendItures
    PPast
    S LImIted number of medIa choIce
    S Less cost per vIewers
    PNDW
    S |ore cost per vIewers
    S |ore choIces : fragmented medIa
    S Smaller homogenous audIence
    PNo more
    domInance of mass
    cIrculatIon
    P0IversIfIed ads
    S nternet
    S NIche cable net
    S Prototype
    InteractIve
    P|ore
    S |onItorIng
    S CoordInatIng
    Agency compete for clIents
    Unbundled companIes
    |eIdaEdge CIa
    Starcom
    ZenIth DptImedIa

    You might also like