RINSPEED AUTOS.

DEEPIKA RAJOR
ANUJ CHUGH
AMOL PATIL
PADMENDU SACHAN
BALAJI M
SANGEET SAURABH
 Strategy

Market Research: Demography, perception analysis, customer segmentation

Product Design and options

Deciding the workforce / Operations

Positioning

Promotion

Pricing
 Decisions taken after the first round

Target: recover losses incurred in first round

Marketing
 Target the same segments
 Modifying the designs
 New Pricing strategy
 New Promotion strategy
 Model E
 Investing more in TV advertising

 Reducing in internet
 Model F
 TV and Dealership promotion added

 Periodical promotion scrapped

Finance
 Debt from the bank, only in first round
Production
 Shutting down one of the plants
Human Resources
 Wages reduced from 425 to 380
 Workforce reduced by 1/3
 Game Plan of competition

Sales figures of the competitors

Market distribution
Market sector and cost of model
Production and promotion budget
R&D investments
Product design
 Planning and Execution of Resources

Overall Target production calculated for respective

segments and resources planned
Advertising & Promotions – allocated the budget for
a focused approach
R&D expenses for product development allocated
according to the segment
 If we were to do this exercise again..

Allocate the departments to individuals and assign roles

Time based targets for different decisions
Adopt better costing principles to arrive at competitive
prices for products
Better integration of market data to the alternatives
discussed
Customer Focus should have been the prime concern
rather than the market situation
Establish the business/brand in the first year and scale
up later
Thank you 