Exclusive proposal for

Sykes & Ray Equities (I) Ltd

This proposal facilitates:
i. Maximum BRANCH VISIBILITY
ii. Collaterals – SUPPLY & LOGISTICS
iii. SALES PROMOTIONS
iv. ALTERNATE REVENUE GENERATION
 i. Maximum Branch Visibility

 BTL activities for branches

 Local/Regional/National events for
branches
 Exposure thru OOH mediums locally

Recall activities every 4-6 months for brand

recognition
 Event/Activities for branches

 Local activities in high end housing

complex, Clubs, local brands
 Local events during festival season
 Tie up contest with established brands
 Co-sponsorship of local activities
 Kiosk in the vicinity
 Events for existing clients & Invitees
 Exclusive events for branch opening

 Branch opening hoardings in the locality

 Paper inserts in the regional & national
papers
 Local advertisements
 Promotion of exclusive branch opening
offers
 Sponsorship/Co-sponsorship of local
events
ii. Collaterals Supply & Logistics
 Why collaterals?
 For better communication
 For better corporate identity
 For better brand exposure
 For better reach
 For better organization
 Collateral Requirements
 3 Levels
Branch Level

Team Level

Management Level
 Branch Level
 Metallic name board - Entrance
 Name plates - Reception
 Glass frames (posters - Reception
 Dispensers (brochures)
 Glass frames (posters) - Visitors Cubicle
 Banners (6x3)
 Drop box
 2 standees
 Notepads
Metallic Plates

Frames

Dispensers
 Team Level
 Branded Pens
 Branded Diaries
 Branded visiting card holder
 Branded Folders
 Branded pen holders
 Branded table calendars
 To-do list for Individuals
Pen holder

Card holder

Pen
 Management Level
 Glass frames for posters
 Table top calendars
 Branded travel bags
 Pen holders
 Gifts for clients during festivals
 iii. Sales promotion

 Bulk SMS campaigns

 Direct e-mailer campaigns
 Refer & Win campaigns for the existing
clients
 Website and internet campaigns
 Media campaigns (as per the relevance /
season)
 iv. Alternate Revenue Generation

- revenue from web site

- revenue from Monthly reports to
clients
- revenue from Monthly statements
- revenue from Cross promotional
activities
Thank You