Search Engine Optimization:

Increase Organic Search Results

Search engine optimization is a fast-changing field. SEO is
the most cost effective form of lead generation if done right.
We will well help demystify SEO and explain what steps you
can take to better optimize your website.

@WixLounge
Search Optimization
Introductions
o Name
 
o Profession
 
o Are you new to SEO?

Brandon Kreiss
Web Analytics

“The most valuable secret in American business

used to be Coca-Cola's formula. Today, it's Google's
master algorithm.”

The Deciding Factor:

The Power of Analytics to
Make Every Decision a Winner

Brandon Kreiss
Search Optimization
Table of Contents
o What is SEO?
o Overview
o Terms and Definitions
o Getting Started

o The Google Algorithm

o 7 Pillars
o Details

o SEO and Wix.com

o Takeaways

Brandon Kreiss
Search Optimization
What is SEO?
o Search Engine Optimization is the process of improving the visibility of a
website in search engines via "natural" or "organic” search results.

o Notable Search Engines:

o SERPs - search engine results page

Brandon Kreiss
Search Optimization
What is SEO?
o SERPs - search engine results page

Brandon Kreiss
Search Optimization
What is SEO?
o A web crawler is an automated program that catalogs new and recently
updated pages to a search index. Other names for “web crawler” include
spider, bot and indexer.

o Indexing is the sorting of crawler data into massive search databases to

facilitate fast and accurate information retrieval.

o A web search is a query that a user enters into web search engine in hopes of
finding accurate web results. This is also know as “serving”.

Brandon Kreiss
Search Optimization
Getting Started
o The goal of SEO is to have your website populate in a web search, ideally in
the first position, for your website’s relevant terms. The more frequent the
terms are searched, the better.

o Keywords and phrases are terms that capture the essence of your website or
document. In SEO, they are crafted into your website’s content in order to
match your SEO goal.

o The first step in any SEO campaign is to know which keywords you would like
to target.

Brandon Kreiss
Search Optimization
Getting Started
o The first step in any SEO campaign is to know which keywords you would like
to target.

Brandon Kreiss
Search Optimization
Getting Started
o 3 step process for choosing Keywords and Phrases

1. Brainstorm
Think about your ideal client
Be the buyer- what would you search for?
Make this a large list
2. Sort
Use: https://adwords.google.com/select/KeywordToolExternal
Sort by searches per day and gut instinct for probability of sale
3. Filter
Select your top keywords
Be conscious of other websites your keyword’s space

Brandon Kreiss
Search Optimization
Google AdWords Keyword Tool

Brandon Kreiss
Search Optimization
Now that you’ve found your
Keywords and Phrases…

Brandon Kreiss
Search Optimization
Optimizing for Search
o The 7 Pillars of Search:
1. Architecture
2. Content
3. Domains & URLs
4. Keywords
5. Links – inbound & outbound
6. Meta Tags
7. Traffic

Brandon Kreiss
Search Optimization
Optimizing for Search
1. Architecture

Begins with usability and interaction design

Make sure there is a clear hierarchy
Add XML site maps to your web server
(www.sitemaps.org)

Brandon Kreiss
Search Optimization
Optimizing for Search
2. Content

Unique content
Frequency of content change
Age of document: the older, the better
Overall site size: the bigger, the better

Use text instead of images whenever possible

Have an abundance of relevant Text

Brandon Kreiss
Search Optimization
Optimizing for Search
3. Domains & URLs

Keyword-rich URLs
www.NewYorkInsurance.com
www.WebMarketingSpecialists.com

Site accessibility,
Password protected pages will not be linked

Brandon Kreiss
Search Optimization
Optimizing for Search
4. Keywords and phrases

Keywords in <title> tag

Keywords in URL
Keyword density in document text

Title & Font size (size: 40+)

Brandon Kreiss
Search Optimization
Optimizing for Search
5. Links

Inbound:
Total number of inbound links, or “backlinks”
Quality of inbound links
o Links from similar sites
  o Links from .edu and .gov sites

Outbound:
Frequently clicked links to other sites

Broken links are bad!

Brandon Kreiss
Search Optimization
Optimizing for Search
6. Meta Tags

Title – The main title of your website

Tip: 10 words max, include zipcode if your business is local

Tags – A list of specific keywords that match your SEO strategy

Tip: 10 keywords separated by commas

Description – A short description of your website

Tip: 2 sentences or 30-35 words

Brandon Kreiss
Search Optimization
Optimizing for Search
o Meta Tags: updating the Title, Tags and Description on your website

Brandon Kreiss
Search Optimization
Optimizing for Search
o Meta Tags: updating your Title, Tags and Description on Wix.com

Brandon Kreiss
Search Optimization
Optimizing for Search
7. Traffic

The more your site is visited, the higher it will appear in search results

Check your site rank on Alexa.com (industry standard)

Brandon Kreiss
Search Optimization
Web Analytics and Wix.com
o Wix.com site are optimized for search

o No site maps or robots.txt files needed

o No coding required

o Wix SEO case studies at

www.SEOmyWix.com

Brandon Kreiss
Search Optimization
Takeaways
o The 7 Pillars of Search:
1. Architecture
2. Content
3. Domains & URLs
4. Keywords
5. Links – inbound & outbound
6. Meta Tags
7. Traffic

o All the pillars should match your SEO strategy

o Submit to Search Engines

Google
Yahoo
Bing

Brandon Kreiss
Search Optimization
Get Started Today: Wix.com
http://SEOmyWix.com/

Brandon Kreiss