BUSINESS COMMUNICATION AND ITS IMPORTANCE IN MANAGEMENT

DEFINING COMMUNICATION

The word ³communication´ is derived from ³communis´ which means ³common´. It stands for a natural activity of humans of conveying opinions, ideas, feelings through words, body language, or signs. ³communication is interchange of thoughts, opinions, or information, by speech, writing, or signs´.

IMPORTANCE OF COMMUNICATION IN MANAGEMENT

Communication skill constitute an important aspect of effective management. Management is a complex process. It fixes its objectives- what to do, and forms its policy on how to do it. Communication is system by which operations are led and coordinated and the results are fed back.

IMPORTANT FUCTIONS OF MANAGEMENT

Forecasting - determines objectives and policies Planning ± prepares procedures and budgets Organising - sets the organisational structure Instructing ± provides the bedrock of organisation performance Coordinating ± ensures all efforts are directed towards the organisational goal Controlling ± checks the results, recieves feedback

Contd.

The function of communication is to define and support the action involved in each of the above functions. For example, if management fails to communicate its objectives, policies, programmes, procedures to the concerned people at the proper time, an organisation would fail to run in an organised and targeted manner.

NEED FOR COMMUNICATION IN MANAGEMENT

To increase employees job performance and effectiveness by updating their knowledge. To effect changes smoothly. To inform and convince employees about decisions and reasons behind them. To develop employees clear understanding of their roles,and To empower employees with informationon development and activities.

CONCLUSION

Hence, an active communication system is vital for the good health of an organisation. If there is a continous sharing of ideas between the managament and workers, the overall atmosphere of understanding and goodwill would prevail in the workplace.