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 GROUP - B
= Group Members
¦ ½bhimanyu Daga
¦ ½yush Jain
¦ Kush Pandey
¦ Priya Singhal
¦ Nitin Jaisinghani
¦ Smriti ½grrawal
 `ayout
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= .
= ..

= .
= .
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 Refrigerator Business Group (RBG)
ioltas
Refrigerators

165 `itres 300 `itres

1989
ͻ Current Capacity of 150,000 units annually

1991
ͻ Plan to increase it to 250,000 units
 `ogistics related decisions
= `ocation:
The factors that went into selecting Warora as
the location for this plant were as follows:
Backward
Maharashtra Power
½rea Connectivity
Government Supply
Constraints
Thane plant Bhandara and Super Close to 2
closure only if a Chandrapur Thermal Plant
new plant is set were the two at national
up in the state options Chandrapur highways
^or a new plant with 500,000 units p.a
capacity as per the Government
Two Options

Expansion New plant

Potential market spread, distribution and
transport costs etc.

Competitors ½nalysis

Capital costs, backward area benefits

½ccessibility and Connectivity

Raw Material transportation Costs.