1. REVERSE MARKETING ..

AS NEGATIVE WORD OF MOUTH AND CONPIRACIES ARE NOT AFFECTING

RED BULL SALES AND IMAGE
2. THEY ARE NOT DOING CSR ON THEIR PART, AS IF WE SEE THE MEDICNES, CIGERATES PACK
,CHILDREN TOYS , THEY HAVE WARNINGS PRINT ON THEIR PACKAGING, THEY ALSO ADOPT THIS
STRATEGY AND PLAY ROLE ON THEIR PART .THAT WE DID FROM OUR SIDE ITS YOUR CHOICE TO
BE A CONSUMER OR NOT TO USE OUR PRODUCT.
3. SHOWS THE IMAGE OF THAT IT RELATES TO THE ALCOHOLIC DRINKS INSTEAD OF ENERGY
DRINK, POSITIONING OF DRINK BY SELLERS ALSO DEPICTS THE SAME , AS PLACED IN BARS.
NIGHT CLUBS.ETC
4. CRITICS GIVE THE NAME OF COUGH SYRUP
5. THIN SIZE CAN DIFFER R.B FROM OTHER DRINKS , COMPETITIVE EDGE THIS IS FOR R.B
6. TARGET MARKET IS SPORTS MAN , YOUN SOCIETY, AND STUDENTS, AND RB IS VERY SUCCESSFUL
IN ACHIEVING TARGET MARKET.
7. RB CONTROL 70% OF ENERGY DRINK MARKET
8. 100 MILLION SALES IN 1997
9. 2007 3.5 BILLION CANS IN 143 COUNTRIES, TOTAL SALES TURN OVER 4.2 BILLION TWICE THE
SALES OF 2004.
10. GREEK HEALTH OFFICIALS GIVE WARNING, NOT TO USE RB WITH OTHER ALCHOLIC DRINKS, THIS
SHOULD BE DONE BY REDBULL AS PART OF THEIR CSR, BUT THEY HAVNT DID THIS
11. BRAND LOYALITY EXISTS

CREAT AWARNESS THROUGH DISTRBUTION CHANNEL , STRONG ALLIANCES WITH THEIR BRAND
AMBASADARS , THEY MAKING THEM THEIR ADVOCATES , TARGETING YOUTH , GIVING FREE SAMPLES,
PROMOTING YOUNG LIFE STYLE , CHARM, CHARISMA

NOT DOING ANY THING WITH THE RUMORS . THEY ARE QUITE AND LET THEIR BRAND PROMOTE BY
NEGATIVE WORD OF MOUTH , REVERSE MARKETING , AND FOCUS ON SELLING MORE AND ENTER INTO
NEW MARKET S, SALES INCREASING, ATTRACTING AS MUCH PEOPLE FROM TARGET MARKET AS THEY
CAN .DOING RIGHT BY NOT COMING TO MEDIA AND APPOLOGIZE FOR TRAGEDIES , IF THEY DO , THIS
WILL HARM THEIR BRAND AND SALES ALSO

OTHER MARKETS ARE OF OLDER PEOPLE , AND OTHERS WHO WANT TO LEAVE ALCOHAL ,
THEY SHOULD DO CSR HEAVLY . BY NOT ONLY GIVING FREE SAMPLES BUT ALSO HAVING A WARNING
LABEL ON THEIR CANS