COMPARATIVE STUDY BETWEEN BUSINESS

STANDARD AND ECONOMIC TIMES WITH

SPECIAL REFERENCE TO BUSINESS
STANDARD LIMITED

PRESENTED BY:

SANTOSH RAI
(Registration No.: 08/111)
PGDM 2008-10

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 CONTENTS
 Introduction
 Industry Profile
 Company Profile
 Product profile
 Need of study
 Objective of Study
 Research methodology

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 CONTINUED …
 Sample Design
 Analysis of the study
 Limitation of the Study
 Findings
 Suggestion and Recommendation
 Bibliography

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12/07/2021 ICBM-SBE SANTOSH RAI 4
 T.N Ninan
Editor and publisher,
12/07/2021 ICBM-SBE SANTOSH RAI Business Standard 5
 INDUSTRY PROFILE
Indian News Paper industry is worth of US$
2.85 billion. This industry is projected to
grow from its present size to around US$
5.04 billion by 2011.

The Display advertising component of the

Newspaper market in India for calendar year
2007 was valued at Rs.9,290 cr.

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 CONTINUED …
Worldwide news paper circulation has risen
to 540 million copies a day in 2008 despite a
downturn in the global economy.

Global newspaper circulation increased by

1.3 per cent in 2008 to almost 540 million
daily sales. This represents an increase of 8.8
per cent over the past five years.

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 COMPANY PROFILE
Business Standard started in 1975 by the
Ananda Bazar group in Kolkata.
The paper was hived off as a separate
company in 1996, and then bought by
Mumbai-based financial investors.
T.N. Ninan has been the editor since 1993,
after he moved over from the editorship of
The Economic Times.

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 CONTINUED …
It is published in colour from 12 centers in India -
Mumbai, New Delhi, Kolkata, Bangalore,
Chennai, Ahmedabad, Hyderabad, Chandigarh,
Lucknow, Pune, Kochi and Bhubaneswar.

Business Standard is being sold by 210000

copies every day across the country. It circulated
in more than 1000 towns across the country.
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 Share Holders in Business
Standard
Kotak Mahindra Great Eastern Shipping Corporation
Others

4%

28%

68%

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 PRODUCT PROFILE
Supplements
 Smart Investor (Every Monday),
The Strategist (Every Tuesday),
Weekend (Every Saturday)
Business Standard

Supplements Magazine
The Fund Manager,
The Billionaire Club
Banking Annual
BS 1000.
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 NEED OF STUDY
The study was needed :
To compare the qualitative service of
Business Standard and Economic Times.
To compare the promotional strategies of
Business Standard and Economic Times.
To compare both newspaper on different
aspect.
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OBJECTIVES OF THE STUDY
The main objective of the study are:
To find out the brand preference among the
business newspaper.
To find out the time duration of using
particular business daily.
To find out the attributes which influence
the consumer to purchase business daily.
• 
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RESEARCH METHODOLOGY
Source of Data
Primary data
Secondary data

Research Instrument
Questionnaire
 Observation

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 SAMPLING METHOD
Type of sampling
Probability sampling method or simple
random sampling.

Sample Unit:
The sample unit includes Management
Student & Professors, Corporate
professionals, Chartered Accountant and
Investors (Stock brokers).
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Sample Size:
The sample size for the survey is 100 chosen
from the large population. Out of 100 it was
divided in 40-30-15-15 respectively in above
categories of sample unit.

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 DATA ANALYSIS
Business Daily prefrences
Business standard Economic Times Business line Financial Express
50% 47%
45%
40% 40% 40%
40%

35% 33%
30%
30%
27%
25%
20% 20% 20% 20% 20%
20%

15% 13% 13%

10%
10% 7%
5%

0%
Management Student and Professors Corporate professionals CA's Investors (Stock Broker)

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 FACTORS INFLUNCING SALES
To a Great Extent  Somewhat Very Little Not at All
120%

100%
100%

80%
70%

60%

45% 45%
40%
40% 35%
30% 30%
25% 25%

20% 15% 15%

10%
5% 5% 5%
0% 0% 0% 0%
0%
Contents Availability Cost Services Others

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SOURCE OF ACCESSING THE
BUSINESS NEWSPAPER
Number of respondents (in %)
5%
10%

Book Stalls
Subscription
Others

85%

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 BUSINESS NEWSPAPER
PREFERRED SINCE

Business Standard Economic Times

90%
84%
80%
73%
70%

60%

50%

40%

30%

20% 18%
9% 10%
10% 6%
0%
>6 Month 6 Month < 1 Year > 1 Year

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 OPINION REGARDING
SUPPLEMENTS
Smart Investor The Strategist Weekend

80%
73%
70%

60%
59%
53%
50% 47%
41%
40%

30% 27%

20%

10%
0% 0% 0%
0%
Good Average Bad

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 COMPARISON BETWEEN
B.S AND E.T
Stock & Commodity Market News ratings
Business Standard Economic Times
45%
40%
40%
35% 35%
35%
30% 30% 30%
30%

25%

20%

15%

10%

5%
0% 0% 0% 0%
0%
Very good Good Average Poor Very Poor

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 CONTINUED …
International Trade News ratings
Business Standard Economic Times
50%
45% 44%

40%
35% 35%
35% 32%
30% 28%
25%
20%
20%
15%
10%
5% 4%
2%
0% 0%
0%
Very good Good Average Poor Very Poor

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 CONTINUED …
Editorial Section ratings
Business Standard Economic Times
50%
45% 43%

40% 38%
36%
35%
31%
30%
26% 26%
25%
20%
15%
10%
5%
0% 0% 0% 0%
0%
Very good Good Average Poor Very Poor

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 CONTINUED …
Supplements ratings
Business Standard Economic Times
45%

40% 39%
37%
36%
35% 34%

30% 29%

25%
25%

20%

15%

10%

5%
0% 0% 0% 0%
0%
Very good Good Average Poor Very Poor

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 CONTINUED …
Sales Promotion offers
For 6 Month (in Rs.) For 1 Year (in Rs.)
1000
900 880

800
700
600 550

500 450

400
310 280
300
200 175
100
0
Combo Pack Economic Economic Times Business Standard
Times with Times of
India

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 FINDINGS
 Individual Investors and stock brokers are
the majority users of Business Standard
among all the respondents.

Majority of the respondents use Economic

Times because of bundle offer with Times of
India which is Rs. 450 for 6 months for both
news papers.

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 CONTINUED …
Economic Times has the benefit of Times of
India’s distribution channel because of
which it is able to save more distribution
expenses.
Most of the business daily readers are
reading it from more than 1 year.
It is found that Business Standard’s editorial
part is better than any other business daily.

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 CONTINUED …
 Business Standard’s daily supplements
“Money and Market” influence most to
Individual investors/ Stock Brokers to
purchase it.
 Most of the readers are also want Business
Standard on Sunday because they like to
read newspaper on Sunday and this is only
business daily which is not having Sunday
subscription in twin cities
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 SUGGESTIONS
 Business Standard Ltd. should conduct a
series of programs like business quiz etc.
among management student and Institution
of twin cities.
 The company should focus on retention of
customers because getting a new customer
is more costly.

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 CONTINUED …
 Business Standard should start its Sunday
edition with some better strategies than its
competitors who is charging more on the
Sunday edition.
 The company should improve quality of
service and the marketing strategies in
terms of advertising, so that the awareness
of brand level can be increased in market.

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 LIMITATION OF STUDY
The study have been completed in 45 days.
This is not sufficient to do a survey in the
twin city of Hyderabad and Secundrabad.
The sample size chosen is limited to 100
respondents; the study may not be applicable
to the total market.
The data collected may not be a
representation of the entire population.

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 CONTINUED …
There is a possibility of the respondents
being biased; hence the information
collected might not be an accurate one.
The study involves certain areas of twin
cities of Hyderabad and Secundrabad; thus,
the findings are regional and do not
represent the state or country.
As the market being very huge it was not
possible to cover each and every area.
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 CONCLUSION
Quality of service is very important in this
industry to get success. In this, Business
Standard is lacking behind when compared
to other business dailies.
Business Standard’s content, quality and
supplements are very good and was liked by
business daily customers The company
should follow the saying…..“If you are not
updated, than you are outdated”
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 BIBLIOGRAPHY
• Research Methodology By C.R Kothari
• www.business-standard.com Business Standard official site
• www.economictimes.indiatimes.com Economic Times official site
• www.wan-press.org World Association of Newspaper
• www.google.com
• www.scribd.com
• www.historicpages.com/nprhist.htm

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 THANK
YOU
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