check pps sent action code

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8. Conduct a mail drop of a targeted area if a large proportion of addresses cou
ld be considered viable prospects. The cost per piece is far less than first-cla
ss mail and it s easier to blanket an area with your message. The key to bulk dist
ribution is having a high concentration of people who fit your predetermined pro
file of the typical customer.

who is it aimed at?

what is it trying to achieve?
What does it say about the company that issues the brochure
what is right and what is wrong with the brochure

// sent out by direct mail

// date on offer - action code - monitor
// prices in a seperate file

new business development places

blanket an area with message
new business