BRAND STORYCADBURY 

The Cadbury story is, covering well over a century and a half. A  small family business developed
into an international company combining the most sophisticated technology with the highest
standards of quality,  one-man business, opened in 1824 by a young Quaker, John Cadbury, in
Bull Street Birmingham, was to be the foundation of Cadbury Limited, now one of the world’s
largest chocolate producers. By 1831 the business had changed from a grocery shop and John
Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury
manufacturing business as it is known today,technical skills and innovation. 

The leader in the

UK confectionery market , Cadbury Limited is the confectionery division of Cadbury Schweppes
plc, a major force in the confectionery and soft drinks international market. Quality has been
the focus of the Cadbury business from the very beginning, as generations have worked to
produce chocolate with the taste, smoothness and snap characteristic of Cadbury chocolate.

Cadbury Limited had a humble growth from scratch in 1824 to a market leader in the
UK confectionery market today.  

CADBURY DIARY MILK

When Cadbury Dairy Milk chocolate was first introduced in the early 1900s it made an
immediate impact quickly becoming the market leader. The success story has continued. It is
still the top selling chocolate brand in the country and the Cadbury Mega Brand’s broad family
of products today has an international retail value approaching US$1billion.As an international
brand Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you
buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will
be different.

The famous slogan “glass and a half of full cream milk in every half pound” with the picture of
milk pouring into the chocolate bar, is one of the all-time greats of British advertising.

The first two additions to the Cadbury Megabrand family were Fruit & Nut in 1928 followed by
WholeNut in 1933. The family has since been extended and there are now 10 varieties of
Cadbury Dairy Milk bars in the rangeIn addition to Cadbury Dairy Milk, Fruit & Nut and
WholeNut are two of the best loved varieties of the Cadbury Megabrand.
Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway.