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 Introduction
 Case Facts

 SWOT

 PEST

 Five Force Model Of Porter

 Mission

 Learning

Ô
 3 !"3 
 ONGC was the largest oil and production company in
India
 Major products of ONGC crud oil, natural gas, LPG
gas, kerosene etc
 First company to achieve Rs 1000bn net profit in the
Indian corporate history
 In 2003-04 ONGC ranked 260 world·s top companies
by market value
 OVL was formed to help ONGC secure its position in
international oil market by acquiring foreign oil
equity
 ONGC wanted to diversify its business in LNG 0
marketing, insurance, power sector etc
 "
 #
"

 There were two companies involve in the

exploration of oil
 In 1970 company started offshore operations and
discovered rich oil field in Bombay High
 Company faced several problem in late 1990
 ONGC·S oil production had come down to 25.5
mn tones in 2000-01
 ONGC acquire MRPL in 2002 and become first
integrated oil company in India
 MRPL lost regulatory protection after the
refining sector was deregulated in 1998
 G
 Strength
84% market share
Strongly differentiated products
Using best technology
Weakness
GOV. owned company
Difficult to take decision

SWOT
Opportunity
Coming in to joint venture with Threat
other companies
Alternatives of fuel
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 Change in GOV.
 Global economic
recession

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%$$&%
 Implementing new technology

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