Quiz 1

Session 1
 When marketing a product, a firm should create a
successful mix of

One of the example of a product who.s life cycle has

last for more than hundred years

Modern world product with shortest product life cycle

?

To create the right marketing mix , businesses have to

meet some of the fundamental conditions, they are ..
 Which of the 4P is the most important one and why

What is the basic difference between Price and other

P of the marketing mix

Decode the marketing mix of Kolkata night riders

The life of a product basically means …………

 How do we increase or enlarge the life cycle of a
product?

identifying personality traits and distinguishing characteristics in

groups of the population is a way to segment the market, it is
known as

The extended marketing mix which includes three

more P other than four existing Ps are

One of the basic difference between selling and

marketing is……
 How do we define or explain marketing myopia

Cow, star, dogs, ? Marks, are terms used by BCG to identify firms
on their strength. What are the two parameter used by them to
plot these terms

What is psychological pricing?

It is an unusual approaches such as intercept encounters in public places, street

giveaways of products, PR stunts, any unconventional marketing intended to get
maximum results from minimal resources the terms referred here is called as
……………………..
 What ever we do, we are driven by a concept called Genthci
Genbutsu meaning GO and SEE, the company we are talking about
is…..

The famous Business school know as Haward Business

School appointed an Indian as dean by the name…

The famous ISB at Hyderabad was established in The

year …………………

One of the greatest advantage Hyderabad enjoys over

other cities is that ……………….
life on fast lane is driven by fast
brains

?
Thank You…
all