Contents

Executive Summary ........................................................................................................................ 4

Objective of Study .......................................................................................................................... 5
Scope of the Study .......................................................................................................................... 5
Sample Design ................................................................................................................................ 5
Limitation of the Study ................................................................................................................... 6
Introduction ..................................................................................................................................... 6
APPROCHES FOR CSR ............................................................................................................ 8
POTENTIAL BUSINESS BENEFITS: ...................................................................................... 9
HUMAN RESOURCE: .............................................................................................................. 9
RISK MANAGEMENT: ............................................................................................................ 9
BRAND DIFFRENTIATION: ................................................................................................. 10
LICENCE TO OPERATE: ....................................................................................................... 10
THE KEY DRIVERS FOR CSR ARE ......................................................................................... 10
INDIAN IT INDUSTRY .............................................................................................................. 11
The NASSCOM - McKinsey report on India's IT industry ...................................................... 12
Promotion of IT - governmental incentives: ............................................................................. 13
INFOSYS ...................................................................................................................................... 13
CSR IN INFOSYS .................................................................................................................... 15
HEALTHCARE & EDUCATION ........................................................................................... 16
A healing touch for the underprivileged ............................................................................... 17
Education - offering a helping hand...................................................................................... 17
Academia-Industry Research .................................................................................................... 17
Infosys Fellowship Program ..................................................................................................... 18
Rural Reach Program ................................................................................................................ 18
Catch Them Young ................................................................................................................... 18
Train the Trainer ....................................................................................................................... 18
Environment .............................................................................................................................. 19
Water Management ............................................................................................................... 20
Energy Conservation ............................................................................................................. 20

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 Waste Management ................................................................................................................... 20
Arts & Culture........................................................................................................................... 20
Talent ........................................................................................................................................ 21
Infosys Leadership Institute ...................................................................................................... 21
Primary education ..................................................................................................................... 21
Secondary education ................................................................................................................. 21
Tertiary education ..................................................................................................................... 22
HCL............................................................................................................................................... 22
Corporate Social Responsibility initiative of HCL ................................................................... 23
Green@HCL ......................................................................................................................... 23
Employee volunteer programs .................................................................................................. 24
 HCL School Intervention Program ................................................................................ 24
 Teach @ Office .............................................................................................................. 25
 Child Rescue and Rehabilitation program: .................................................................... 25
 Fund Raising Events and collection drive ...................................................................... 25
 Encouraging the specially-abled .................................................................................... 25
Ramakrishna Mission Join Hands With HCL to Create Industry Ready ICT Professionals .... 25
HCL's Go Green ........................................................................................................................ 26
HCL ecoSafe ......................................................................................................................... 27
HCLGreen Bag Campaign .................................................................................................... 27
Sustainable Growth ............................................................................................................... 27
Emphasis on Training ........................................................................................................... 28
HCL CARES: CSR INITIATIVE ............................................................................................. 28
WIPRO .......................................................................................................................................... 29
Corporate Social Responsibility Initiative of Wipro ................................................................ 30
Wipro Cares .......................................................................................................................... 30
Learning Enhancement ......................................................................................................... 30
Makkala Jagriti - Wipro Cares Learning Centre ................................................................... 31
Summer Camp for Children .................................................................................................. 32
Providing Basic Infrastructure at the School ........................................................................ 32
Disaster Rehabilitation .............................................................................................................. 32

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 Wipro help earlier in Orissa and Gujarat .............................................................................. 33
Childrens Dream Come True .................................................................................................... 33
Wipro Applying Thought in Schools ........................................................................................ 35
Eco Eye ..................................................................................................................................... 36
Preference of Students of various factors before joining IT industry: .......................................... 36
OBSERVATIONS & INTERPRETATIONS ............................................................................... 42
SUGGESTIONS ........................................................................................................................... 44
CONCLUSION ............................................................................................................................. 45
APPENDIX Questionnaire- Students ............................................................................. 47
Bibliography: ................................................................................................................................ 48

List of Tables, Graphs & Diagrams:

Table 1………………………………………………………………………………………….11

Table 2…………………………………………………………………………………………..13

Table 3…………………………………………………………………………………………..37

Graph 1………………………………………………………………………………………….37

Graph 2…………………………………………………………………………………………..38

Graph 3…………………………………………………………………………………………..39

Graph 4…......................................................................................................................................40

Graph 5…………………………………………………………………………………………..41

Diagram 1………………………………..……………………………………………..………..41

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Executive Summary:
The study deals with CSR initiative of Infosys, HCL and Wipro. According to the findings,
CSR manifests itself in a variety of ways. For all the three companies in the study it was
synonymous with corporate philanthropy. It also meant an alignment of business operations
with social values. CSR is about operating in a manner that had positive impact on
stakeholders. All the three companies give serious thought to CSR and implement strategies
that lift up society through its impact on the financially and physically challenged citizen.
Infosys is focusing in wide range for social welfare by means of various social welfare plan
like Health care Social Rehabilitation, Rural uplift, contributing towards Arts, Culture and
Education. Its willingness to give upto 1% of its PAT for social welfare is a big contribution
towards the society. Helping visually challenged students, organizing South India inter state
festival, providing drinking water in Higher Secondary Schools, Donation of PC to talented
lower society of students, blood donation, Eye donation, School for drop outs and Infosys
Super Specialty Hospital are few most critical contribution by Infosys towards the society.
Infosys also provides fellowship program for its employees to do Phd. Apart from students
they are also interested in providing the best input to faculty of various institution for
enhancing their technical expertise. Infosys also cares about the environment it reduces
carbon foot prints, conservation of resources, Precaution of pollution and water management.
Infosys also provides valuable input to college graduates by their Campus Connect program.

HCL main theme for contribution to CSR is through employee voluntary program to help the
students in High Schools, teaching its own lower level of employees (guards), carbon offset
for reforestation, enhancing in its campus to use nature light, disposing of e-waste in 100%
environment friendly manner. HCL also helps various NGO‟s for rural education
development. HCL also help RamKrishna Mission. HCL has also established SSN
college,Chennai to provide world class education for affordable price.

Wipro enhance the social welfare through Wipro Care for Social Development, it mostly
targets under privilege sector for learning. It also provide basic infrastrure at schools,
Summer camp for enhancing the knowledge of students and initiative for ecological
sustainability. And most importantly it has provided disaster rehabilitation for Tsunami
victims in Tamil Nadu, earth quake victims in Gujarat and cyclone victims in Orissa.

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 By analyzing the primary data as responded by 80 students of four different colleges
comprising of 20 students each from each college. The students give more preference to
Salary package, Knowledge up gradation, Brand name of Company and Job flexibility
respectively, and least preference to CSR activities of company and Employee recognition.
The standard deviation in CSR activities of a company is very less which implies mostly
students give less preference to CSR activities of a company. On the basis of CSR for joining
a company the students prefer Infosys most preferred by Wipro and HCL.

Objective of Study:
To understand the importance of CSR in Indian IT Industry.
To understand the approach to CSR followed by Infosys, HCL and Wipro.
To understand the perception of students about IT Company engaged in CSR and their
preference to join the company.

Scope of the Study:

The study is limited to the approach followed by Infosys, HCL and Wipro for Corporate Social
Responsibility. It discusses the key areas on which the CSR activities of the companies are
focused. The study also tries to assess the perception of students about the company engaged in
CSR and their willingness to join the company by means of questionnaire. All the respondents
were PGDM/MBA students with back ground of Computer Science or Information Technology
in their Graduation i.e B.E/B.Tech/B.Sc.

Sample Design:

The population size for the research is taken as 80. Twenty students each from four different
colleges were respondent. The respondent were from :-

1. University of Madras, Chennai.

2. NILLM School of Business, Delhi.
3. Punjab College of Technical Education, Ludhiana.

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 4. Vignana Jyothi Institute of Management, Hyderabad.

Limitation of the Study:

For the purpose of the study, majorly secondary data has been referred.
The study mainly highlights the CSR activities of only three Indian IT companies.
The respondents to questionnaire were students of only four colleges so the result cannot
be generalized.

Introduction:
Corporate social responsibility (CSR) is about how businesses align their values and behavior
with the expectations and needs of stakeholders - not just customers and investors, but also
employees, suppliers, communities, regulators, special interest groups and society as a whole.
CSR describes a company's commitment to be accountable to its stakeholders.

Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business
would monitor and ensure its support to law, ethical standards, and international norms.
Consequently, business would embrace responsibility for the impact of its activities on the
environment, consumers, employees, communities, stakeholders and all other members of the
public sphere. Furthermore, CSR-focused businesses would proactively promote the public
interest by encouraging community growth and development, and voluntarily eliminating
practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate
inclusion of public interest into corporate decision-making, and the honoring of a triple bottom
line: people, planet, profit.

The concept of corporate social responsibility (CSR) is not new to Indian companies. However,
what is new is the way it has caught on with Indian corporate and the direct involvement of
employees in implementation of these projects. Dedicated departments in most organizations are
looking into much more than just funding or getting involved in one-time projects. CSR
activities have their advantages. The benefits are in terms of building a positive image and

6
encouraging social involvement of employees, which in turn develops a sense of loyalty for the
organization. CSR activities help bond employees as a team, and with the organization, which in
turn helps in creating a dedicated workforce that is proud of its employer.

The trend is especially strong in IT companies with a young workforce that increasingly feels
that they would like to contribute to the cause of creating a better society. Most of these
companies are working on issues related to children and education. Voluntarism to them means
taking technology to the grassroots levels and to bridge the digital divide. Whether it is TCS‟s
Web-based solution for their adult literacy programme or Kale Consultants‟ (an airlines and
banking verticals software maker) effort in creating a centralized data system on children for
adoption.

The practice of CSR is much debated and criticized. Proponents argue that there is a strong
business case for CSR, in that corporations benefit in multiple ways by operating with a
perspective broader and longer than their own immediate, short-term profits. Critics argue that
CSR distracts from the fundamental economic role of businesses; others argue that it is nothing
more than superficial window-dressing; others yet argue that it is an attempt to pre-empt the role
of governments as a watchdog over powerful multinational corporations. Corporate Social
Responsibility has been redefined throughout the years. However, it essentially is titled to aid to
an organization's mission as well as a guide to what the company stands for and will uphold to its
consumers.

Development business ethics is one of the forms of applied ethics that examines ethical
principles and moral or ethical problems that can arise in a business environment.

In the increasingly conscience-focused marketplaces of the 21st century, the demand for more
ethical business processes and actions (known as ethicism) is increasing. Simultaneously,
pressure is applied on industry to improve business ethics through new public initiatives and
laws. Business ethics can be both a normative and a descriptive discipline. As a corporate
practice and a career specialization, the field is primarily normative. In academia, descriptive
approaches are also taken. The range and quantity of business ethical issues reflects the degree to
which business is perceived to be at odds with non-economic social values. Historically, interest

7
in business ethics accelerated dramatically during the 1980s and 1990s, both within major
corporations and within academia. The term "CSR" came in to common use in the early 1970s,
after many multinational corporations formed, although it was seldom abbreviated. ISO 26000 is
the recognized international standard for CSR (currently a Draft International Standard). Public
sector organizations adhere to the triple bottom line (TBL). It is widely accepted that CSR
adheres to similar principles but with no formal act of legislation.

APPROCHES FOR CSR:

An approach for CSR that is becoming more widely accepted is community-based development
approach. In this approach, corporations work with local communities to better themselves. For
example JIDF For You, is an attempt to promote these activities in India.

A more common approach of CSR is philanthropy. This includes monetary donations and aid
given to local organizations and impoverished communities in developing countries. Some
organizations do not like this approach as it does not help build on the skills of the local people,
whereas community-based development generally leads to more sustainable development.

Another approach to CSR is to incorporate the CSR strategy directly into the business strategy of
an organization. For instance, procurement of Fair Trade tea and coffee has been adopted by
various businesses including KPMG. Its CSR manager commented, "Fair trade fits very strongly
into our commitment to our communities."

Another approach is garnering increasing corporate responsibility interest. This is called Creating
Shared Value, or CSV. The shared value model is based on the idea that corporate success and
social welfare are interdependent. A business needs a healthy, educated workforce, sustainable
resources and adept government to compete effectively. For society to thrive, profitable and
competitive businesses must be developed and supported to create income, wealth, tax revenues,
and opportunities for philanthropy. Many approaches to CSR pit businesses against society,
emphasizing the costs and limitations of compliance with externally imposed social and
environmental standards. CSV acknowledges trade-offs between short-term profitability and
social or environmental goals, but focuses more on the opportunities for competitive advantage
from building a social value proposition into corporate strategy.

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POTENTIAL BUSINESS BENEFITS:

The scale and nature of the benefits of CSR for an organization can vary depending on the nature
of the enterprise, and are difficult to quantify, though there is a large body of literature exhorting
business to adopt measures beyond financial ones (e.g., Deming's Fourteen Points, balanced
scorecards). There is a correlation between social/environmental performance and financial
performance. However, businesses may not be looking at short-run financial returns when
developing their CSR strategy.

The definition of CSR used within an organization can vary from the strict "stakeholder impacts"
definition used by many CSR advocates and will often include charitable efforts and
volunteering. CSR may be based within the human resources, business development or public
relations departments of an organization, or may be given a separate unit reporting to the CEO or
in some cases directly to the board. Some companies may implement CSR-type values without a
clearly defined team or programme.

HUMAN RESOURCE:

A CSR programme can be an aid to recruitment and retention, particularly within the competitive
graduate student market. Potential recruits often ask about a firm's CSR policy during an
interview, and having a comprehensive policy can give an advantage. CSR can also help improve
the perception of a company among its staff, particularly when staff can become involved
through payroll giving, fundraising activities or community volunteering. See also Corporate
Social Entrepreneurship, whereby CSR can also be driven by employees' personal values, in
addition to the more obvious economic and governmental drivers.

RISK MANAGEMENT:

Managing risk is a central part of many corporate strategies. Reputations that take decades to
build up can be ruined in hours through incidents such as corruption scandals or environmental
accidents. These can also draw unwanted attention from regulators, courts, governments and
media. Building a genuine culture of 'doing the right thing' within a corporation can offset these
risks.

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BRAND DIFFRENTIATION:

In crowded marketplaces, companies strive for a unique selling proposition that can separate
them from the competition in the minds of consumers. CSR can play a role in building customer
loyalty based on distinctive ethical values. Several major brands, such as TATA group, Infosys
are built on ethical values. Business service organizations can benefit too from building a
reputation for integrity and best practice.

LICENCE TO OPERATE:

Corporations are keen to avoid interference in their business through taxation or regulations. By
taking substantive voluntary steps, they can persuade governments and the wider public that they
are taking issues such as health and safety, diversity, or the environment seriously as good
corporate citizens with respect to labor standards and impacts on the environment.

CSR demands that businesses manage the economic, social and environmental impacts of their
operations to maximize the benefits and minimize the downsides. The term is often used
interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of
Triple Bottom Line Reporting (TBL), which is used as a framework for measuring an
organization‟s performance against economic, social and environmental parameters. The
rationale for CSR has been articulated in a number of ways. In essence it is about building
sustainable businesses, which need healthy economies, markets and communities.

THE KEY DRIVERS FOR CSR ARE:

Enlightened self-interest - creating a synergy of ethics, a cohesive society and a sustainable

global economy where markets, labor and communities are able to function well together.
Social investment - contributing to physical infrastructure and social capital is increasingly seen
as a necessary part of doing business.
Transparency and trust - business has low ratings of trust in public perception. There is
increasing expectation that companies will be more open, more accountable and be prepared to
report publicly on their performance in social and environmental arenas.

10
 Increased public expectations of business - globally companies are expected to do more than
merely provide jobs and contribute to the economy through taxes and employment.”

INDIAN IT INDUSTRY:

The Indian software industry has grown from a mere US $ 150 million in 1991-92 to a
staggering US $ 5.7 billion (including over $4 billion worth of software exports) in 1999-2000.
No other Indian industry has performed so well against the global competition in that period.

The annual growth rate of India‟s software exports has been consistently over 50 percent since
1991. As per the projections made by the National Association of Software and Services
Companies (NASSCOM) for 2000-2001 (April 1, 2000 - March 31, 2001), India‟s software
exports would be around $ 6.3 billion, in addition to $ 2.5 billion in domestic sale.

Indian Software Industry 1995-2000

(US $ million)

1995-96 1996-97 1997-98 1998-99 1999-2000 2000-01*

Domestic software
Market 490 670 920 1250 1700 2450
Software Exports 734 1085 1750 2650 4000 6300
Indian Software
Industry 1224 1755 2670 3900 5700 8750

(* Source: NASSCOM Report) Table.1

Today, India exports software and services to nearly 95 countries around the world. The share of
North America (U.S. & Canada) in India‟s software exports is about 61 per cent. In 1999-2000,
more than a third of Fortune 500 companies outsourced their software requirements to India.

NASSCOM‟s survey during 1999-2000 indicates a reversal in the mode of services offered by
India. In 1991-92, offshore services accounted 5 per cent and on-site services 95 % of the total

11
exports. However, during 1999-2000 offshore services contributed over 40 percent of the total
exports.

The NASSCOM - McKinsey report on India's IT industry

According to a NASSCOM-McKinsey report, annual revenue projections for India‟s IT industry

in 2008 are US $ 87 billion and market openings are emerging across four broad sectors, IT
services, software products, IT enabled services, and e-businesses thus creating a number of
opportunities for Indian companies. In addition to the export market, all of these segments have a
domestic market component as well.

Other key findings of this report are:

 Software & Services will contribute over 7.5 % of the overall GDP growth of India
 IT Exports will account for 35% of the total exports from India
 Potential for 2.2 million jobs in IT by 2008
 IT industry will attract Foreign Direct Investment (FDI) of U.S. $ 4-5 billion
 Market capitalization of IT shares will be around U.S. $ 225 billion

Projected Revenues - 2008

($ US billion)

India India Sub total

Domestic Total 1998
Based Centric (International)
IT Services 23 7* 30 8.5 38.5 2.1
Software
8 2 10 9.5** 19.5 0.6
Products
IT-enabled
15 2 17 2 19 0.4
Service

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E-business 4 1 5 5 10 0.2
Total 50 12 62 25 87 3.3

Exports of $50 billion in 2008 (Table:2)

* Legacy/client server, ERP and package work and Internet all have different
proportions of work outside India where revenues are not export revenues.
** Resale of imported products included.

Promotion of IT - governmental incentives:

With the formation of a new ministry for IT, Government of India (GOI) has taken a major step
towards promoting the domestic industry and achieving the full potential of the Indian IT
entrepreneurs. Constraints have been comprehensively identified and steps taken to overcome
them and also to provide incentives. Thus for example, venture capital has been the main source
of finance for software industry around the world. However, majority of the software units in
India is in the small and medium enterprise sector and there is a critical shortage of venture
capital kind of support. In order to alleviate this situation and to promote Indian IT industry, the
Government of India has set up a National Task Force on IT and Software Development to
examine the feasibility of strengthening the industry. The Task Force has already submitted its
recommendations, which are under active consideration. Norms for the operations of venture
capital funds have also been liberalized to boost the industry. The Government of India is also
actively providing fiscal incentives and liberalizing norms for FDI and raising capital abroad.

INFOSYS

13
COMPANY PROFILE:

Established in 1981, Infosys is a NASDAQ listed global consulting and IT services company
with more than 114,000 employees. From a capital of US$ 250, it is grown to become a US$ 4.8
billion company with a market capitalization of approximately US$ 33 billion.

In the journey of over 29 years, they have catalyzed some of the major changes that have led to
India's emergence as the global destination for software services talent. Infosys pioneered the
Global Delivery Model and became the first IT company from India to be listed on NASDAQ.
Its employee stock options program created some of India's first salaried millionaires.

Infosys defines designs and delivers technology-enabled business solutions that help Global
2000 companies win in a Flat World. Infosys also provides a complete range of services by
leveraging the domain and business expertise and strategic alliances with leading technology
providers.

Infosys offerings span business and technology consulting, application services, systems
integration, product engineering, custom software development, maintenance, re-engineering,
independent testing and validation services, IT infrastructure services and business process
outsourcing.

Infosys pioneered the Global Delivery Model (GDM), which emerged as a disruptive force in the
industry leading to the rise of offshore outsourcing. The GDM is based on the principle of taking
work to the location where the best talent is available, where it makes the best economic sense,
with the least amount of acceptable risk.

Infosys has a global footprint with 63 offices and development centers in India, China, Australia,
the Czech Republic, Poland, the UK, Canada and Japan. Infosys and its subsidiaries have
114,822 employees as on June 30, 2010.

Infosys takes pride in building strategic long-term client relationships. Over 97% of their
revenues come from existing customers (FY 10).

14
CSR IN INFOSYS:

In 1996, Infosys created the Infosys Foundation in the state of Karnataka, operating in the areas
of health care, social rehabilitation and rural uplift, education, arts and culture. Since then, this
foundation has spread to the Indian states of Tamil Nadu, Andhra Pradesh, Maharashtra, Kerala,
Orissa and Punjab. The Infosys Foundation is headed by Mrs. Sudha Murthy, wife of Chairman
Narayana Murthy.

Since 2004, Infosys has embarked on a series of initiatives to consolidate and formalize its
academic relationships worldwide under the umbrella of a program called AcE - Academic
Entente. Through case study writing, participation in academic conferences and university
events, research collaborations, hosting study trips to Infosys Development Centers and running
the Instep Global Internship Program, the company communicates with important stakeholders in
the academia. Social responsibility, corporate style CSR activities in most organizations are
much more than brand building efforts.

Infosys is actively involved in various community development programs. Infosys promoted, in

1996, the Infosys Foundation as a not-for-profit trust to which it contributes up to 1%PAT every
year. Additionally, the Education and Research Department (E&R) at Infosys also works with
employee volunteers on community development projects. Infosys leadership has set examples in
the area of corporate citizenship and has involved itself actively in key national bodies. They
have taken initiatives to work in the areas of Research and Education, Community Service, Rural
Reach Programme, Employment, Welfare activities undertaken by the Infosys Foundation,
Healthcare for the poor, Education and Arts & Culture.

Corporate social responsibility, as we know it, hasn‟t quite worked, either in India or outside.
Most programs reveal an underlying commercial or public relations motive, and achieve little.
corporate should stop the pretense and get on with their primary business. They will win far
more praise if they merely reveal a conscience, act morally and exercise good judgement. This,
counts for corporate social action, by far a better choice than CSR.

15
This is what we saw from Infosys, surely an exemplar in our fragile society. In one case, the IT
major suspended one of its employees after he and his wife were arrested for allegedly torturing
their 15-year-old maid in Bangalore. Infosys communicated its action against Pallav Chakraborty
to all its employees and said it would terminate Chakraborty if he is found guilty in court.

Child labor and the abuse of domestic workers are among India‟s worst problems. Infosys simply
cannot have the educated class preying on the young not their own. Just so that they don‟t live
under any illusions, it remind us that child labor is rampant across urban India, where the middle
classes can‟t live without domestic help.

Infosys‟ action is a warning not only to all its employees not to employ child labor but to the
entire educated class. It also is a warning not to abuse domestic help, whether under aged or not.

Despite passing a law in 2006 banning banned employment of children under 14 as domestic
help or as restaurant workers, the governments, predictably perhaps, have done a poor job of
enforcing it. A recent study by an NGO, Bachpan Bachao Andolan, revealed that until April
2008, only 1,700 cases of violations were discovered across the country; and only a paltry 138
prosecuted.

The Government has ways to go before eradicating this scourge but the key thing is:
governments alone can never accomplish it. We need corporate like Infosys to play a role simply
by acting against errant employees, and for each one of us to act responsibly, too. For example,
we can make sure nobody in our apartment complex employs underage children, or abuses any
domestic help; we can boycott restaurants that use underage workers and/or abuse them. When it
is clear that the law and governments cannot enforce this law, it is up to us to socially stigmatize
or commercially punish the offenders.

HEALTHCARE & EDUCATION:

16
A healing touch for the underprivileged

World-class healthcare is high on the agenda of the Infosys Foundation. The Foundation
constructs hospital wards, donates advanced equipment, organizes health camps and distributes
medicines to the underprivileged sections of society.

The Foundation constructed the Infosys Super-specialty Hospital at the Sassoon hospital, Pune.
The government-run hospital caters to poor patients who have no access to treatment in private
hospitals.

Infosys‟ expertise in software enabled the Foundation to install office management software at
the KEM Hospital in Mumbai. Infosys software manages store requirements, maintains accounts
and publishes hospital papers and other information on the Internet.

The Foundation constructed a pediatric hospital at the Capitol hospital in Bhubaneswar, a

hospital for tribals at H.D. Kote, Mysore, a hospital to treat patients with brain fever in Bellary,
and a recuperation center at the Kidwai Cancer Institute in Bangalore.

The Foundation has donated ambulances and high-tech surgical equipment to medical centers
and hospitals in Tamil Nadu, Karnataka and Orissa.

Education - offering a helping hand

In addition to the efforts of Infosys Foundation, the Education & Research group conducts the
Infosys Extension Program (IEP), which consists of Infosys Fellowship Program, Rural Reach
program, Catch Them Young and Train the Trainer.

Academia-Industry Research
Infosys and the University of Cambridge undertake collaborative research in engineering
management and business, architecture and pharma.

17
Infosys Fellowship Program

The Infosys Fellowship Program, instituted at 12 premier academic institutions in India, supports
research work leading to a Ph.D. The well-received program, at present, has 58 Infosys
Fellowship awardees undergoing Ph.D programs at various institutions. Of these, 18 have
submitted their doctoral research while many have already been awarded doctoral degrees by the
respective institutions.

Rural Reach Program

The Rural Reach Program is a one-day program delivering basic knowledge of computers to
students of standards V, VI and VII in rural schools. In 2009, 7,742 students from 56 schools
across India benefited from the program.

Catch Them Young

Aimed at students of Standard VIII and IX, Catch Them Young (CTY) focuses on encouraging
students to dream big and aim high. It opens a world of knowledge on computers. Written tests
are conducted for Standard VIII and IX students and those selected are trained on computer
languages like C. They are introduced to areas such as multimedia and e-commerce for about 15
days. Two students are then selected from this group and given an opportunity to work on a
small real-time project with Infosys. During this period, they are paid a stipend as well.

Train the Trainer

The objective of the Train the Trainer program (TTT) is to empower college faculty with
experiential knowledge that focuses on the latest trends and technologies in the IT industry, so
that they can in turn enrich their course curricula and transfer the benefits to students. In 2009,
six such programs were conducted at various development centers of Infosys, attracting 231
faculty members from renowned engineering institutions in India.

18
Environment

Globalization continues to unleash far-reaching changes. The biggest benefit of globalization has
been the rise of companies and economies and the consequent creation of jobs. However, the
most telling consequence of development has been the deterioration of the environment. As a
responsible corporate citizen, Infosys believes that the environment can be a participant and a
beneficiary of progress. Infosys is reducing their carbon footprint even as they expand their
global presence.

Further, Infosys wishes to be recognized by all stakeholders, including customers, employees,

vendors, share owners and community at large, as a company committed to high standards of
environmental management and to providing its employees, consultants and contractors with a
safe and healthy environment, free of occupational injury and illness.

To achieve this, Infosys strive toward:

 Conservation of resources
 Prevention of pollution
 Adherence to all applicable legislations
 Eliminating accidents, occupational illnesses and injuries at work

The Health, Safety and Environmental Management System (HSEMS) at Infosys is called the
'Ozone Initiative'. It is the Infosys' endeavor to have and operate a HSEMS at various locations
that will conform to the ISO 14001 standards and OHSAS 18001 requirements. Infosys has been
certified compliant to OHSAS 18001 and re-certified compliant to ISO 14001 standards during
May 2007, in eight of the development centers across India.

Infosys seek to change attitudes and influence actions toward the environment at the grassroots
level. Our 'Project Ozone' campaign spreads environmental awareness and implements eco-
friendly practices across development centers worldwide. Further, this vision is supported by
voluntary groups of employees organized into eco-clubs.

Infosys' vision is to become "carbon and water neutral". It undertake several initiatives to
neutralize our environmental impact:
19
Water Management

Potable water is a depleting resource. They harvest rainwater and consistently reduce the
use of fresh water. In addition, they recycle waste water to be reused for primary and
secondary purposes.

Energy Conservation

Infosys uses energy responsibly. Infosys measure the utilization of energy through energy
audits. The data collected is used to achieve increasing levels of energy conservation.

Waste Management

Waste is recycled scientifically. Infosys reduce waste, segregate it at the source and dispose it
at dedicated waste segregation and processing plants at each development center.

Arts & Culture

India has a rich heritage of arts and culture. The Infosys Foundation is committed to preserve the
millennia-old heritage of India by supporting art forms that are threatened with extinction.

The Infosys Foundation honors artisans and provides financial assistance. In Andhra Pradesh, the
Foundation is sustaining the tradition of handloom weaving in Pochampalli village. Pochampalli
sarees are tied, dyed and woven by hand. Automation has rendered hundreds of weaver-families
unemployed.

In Karnataka, the Gamaka is a classical art that combines music, poetry and storytelling. The
Foundation is reviving this traditional art by donating Gamaka sets - comprising a Gamaka
cassette and record player - to school children in Karnataka.

The Foundation also organizes cultural programs to promote artists. It has felicitated physically
challenged musicians and exponents of Yakshagana, a classical folk dance-theatre form of
Karnataka. It has sponsored Kala Darshan, a musical program in rural areas, and a folk festival to
provide direct market opportunities for rural artisan communities, in which about 100 craftsmen
from 20 states participated.

20
Talent

Globalization fosters a talent meritocracy. Infosys believes that the success of economies will
depend on how adept they are at attracting, nurturing and retaining talent. In the knowledge
economy, countries must focus on education to develop a skilled labor force. Infosys believes
that world-class talent knows no geographical boundaries. Infosys is tapping into the global pool
of talent to empower talent and realize its potential.

They are proactively developing human capital with the aim of lifting people out of poverty,
increase employability through the transfer of skills and enable participation in the IT revolution.

Infosys Leadership Institute

The Infosys Leadership Institute is the hub of Infosys‟ talent development program. The Institute
trains new recruits and grooms the next generation of leaders. At Infosys, employees are always
learning, irrespective of your age or work experience.

Primary education

The Akshaya Patra Foundation is a public-private partnership that provides daily meals to more
than 825,000 underprivileged children in 14 locations across India. For many children in the
program, the Akshaya Patra meal is the only complete meal to which they have access during the
entire day. By satisfying this basic need, the Foundation has produced dramatic results in terms
of enrolment, attendance and attention spans in the classroom and boosted children's overall
health and well-being.

Secondary education

The Infosys Foundation is upgrading education infrastructure through several initiatives. It

donate books to 15,000 libraries, construct hostels for underprivileged children, renovate
schools, donate computing facilities and provide scholarships to meritorious students. In
addition, the Foundation is collaborating with an organization that shelters prisoners‟ children in
the age group of 5-15 years and provides them with food and education.

21
The Foundation is also assisting a non-governmental organization working for the rehabilitation
of street children in Bangalore and Delhi as well as the rehabilitation of devadasis and their
children in North Karnataka, by ensuring training and education.

Tertiary education

Infosys investments in the education system have qualitatively enhanced the talent pool in
educational institutions to meet future demand.

Campus Connect, an industry-academia partnership that covers over 100 universities, reaches
out to faculty and students to bridge the gap between academic curricula and industry-readiness.

Project Genesis is a part of the Infosys Affirmative Action Program (IAAP) initiated by Infosys
BPO. It aims to enhance the skills of graduate students in B and C towns and improve their
employability in the IT-enabled Services (ITeS) industry through rigorous training, support and
guidance.

InStep, our global internship program, engages students from the world‟s leading universities.
InStep also promotes a multi-cultural environment at Infosys. Last year, the program received
over 12,000 applications and enabled 125 interns representing over 30 different nationalities to
share their experiences and perspectives. We recruited interns from diverse academic
backgrounds, spanning technology students from Stanford to business students from Oxford. The
program targeted universities in Spain, Italy, Denmark, Norway, Chile, Colombia and Israel for
the first time this year.

HCL

COMPANY PROFILE:

HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 4.9 billion.
The HCL Enterprise comprises two companies listed in India, HCL Technologies and HCL
Infosystems.

22
The 3 decade old enterprise, founded in 1976, is one of India's original IT garage start ups. Its
range of offerings span R&D and Technology Services, Enterprise and Applications Consulting,
Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and
Distribution of Technology and Telecom products in India. The HCL team comprises 55,000
professionals of diverse nationalities, operating across 18 countries including 360 points of
presence in India.

Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO
operation, and manages the network for Asia's largest stock exchange network apart from
designing zero visibility landing systems to land the world's most popular airplane. And this it
does across 18 countries and across 360 service locations in India.

Corporate Social Responsibility initiative of HCL

To give back to the society what it received from it has been the constant endeavor at HCL
Technologies. HCL take pride in being a company with a strong social conscience, and this
ideology stems out of the fact that they are closely linked to the communities they operate in.

HCL believe that every drop counts and every step aimed at helping the community is an
important step. Our commitment to make a positive difference to the environment or the
underprivileged is not about a one off initiative but is a sustained effort to make a visible change
to people's lives.

Green@HCL
Every initiative at HCL is conducted or organized with the environment in mind. HCL believe
every organization can play a major role in reducing hazards to the environment, and which is
why HCL has joined the national movement of businesses and organizations that are leading the
fight against global warming by aligning with Carbonfund.org, one of country's leading carbon
offset organization.

23
The result was that HCL's Global Customer Meet 'Unstructure', organized in November 2008,
was a carbon-neutral event as we compensated for the emissions by purchasing carbon credits,
which were split equally into carbon offsets of Reforestation, Energy Efficiency and Renewable
Energy.

Advancing further into our Go Green initiative, the event was taken as an incentive to plant more
than 650 oak trees in 2.8 acres of land in Champawat district of Uttarakhand. The scarves
presented to the guests at the GCM were made from “Peace silk”, which is called so because it is
drawn only after the oak silk worm moth has emerged, with no harm befalling the silk worm
itself.

HCL employees walk hand in hand with us in making the organization green friendly by
organizing plantation drives across the country, and working with organizations like Green Peace
to create awareness on green issues. It is a conscious decision taken by the employees to reduce
paper usage, save energy and cost by switching off lights when not required and print only when
necessary, as an effort to drive the green movement within the organization.

Employee volunteer programs

HCL believe that employees are the real value creators who can make a difference not only to
the organization but their collective effort can change the society itself. The Community Service
Council at HCL Technologies (CSR) is an initiative driven entirely by employees and
completely supported by the management. With over 500 events organized in the previous years,
the council is by far the most active of councils in the organization.

The aim of the CSC council is to improve, guide and inspire the underprivileged people, through
various assistance programs, and by working with many NGOs and charitable organization. As
the Chinese proverb says 'Buy him a fish and you will feed him for a day, teach him to fish and
you will feed him for life'.

 HCL School Intervention Program: Right to good education is the basic right of
every child and SIP is an effort to give life to this belief. Holistic in its scope, over 100

24
 volunteers reach out to 800 students from different schools to conduct classes in basic
subjects like English, Mathematics and computers, and carry out health & hygiene and
environment awareness programs. Other than this, personality development programs,
summer workshops and vocational trainings courses are also organized for these students.
 Teach @ Office: It is often said that charity begins at home but, at HCL, social
responsibility begins at office. Through this initiative basic awareness, knowledge and
skills were imparted to over 250 guards posted at the various HCL facilities with the aim
of improving their quality of life, increase their awareness levels and empower them to
work better.
 Child Rescue and Rehabilitation program: The program is designed to provide
voluntary help to rescue and rehabilitate children who are affected by various forms of
abuse and are in need of rehabilitative support. In the Bangalore initiative, for example,
over 170 employees work closely with the Ministry of women and child development,
NGOs like Bosco, Apsa & Child Right Trust and the Bangalore police to conduct field
visits and organize awareness programs. Till now over 60 children have been
rehabilitated.
 Fund Raising Events and collection drive: HCL works with more than 10 NGOs and
Self Help Groups like Goonj (a resource mobilization initiative for the underprivileged),
Scope plus (working with destitute women), Srijan (working for the welfare of the Tihar
Jail inmates) and Petals (working with specially-abled people) to promote causes we
strongly believe in, and help these organizations raise funds by organizing bazaars and
collection drives at various HCL facilities. In the last one year, employees have raised
nearly Rs. 1.25 lakh to support these causes.
 Encouraging the specially-abled: The initiative is aimed at helping the specially-
abled individuals to earn their livelihood and lead a normal life. As part of the program,
couple of kiosks have already being set up at our facilities in Noida and Gurgaon, which
will be followed by similar set ups across the country.

Ramakrishna Mission Join Hands With HCL to Create Industry Ready ICT
Professionals

25
- HCL Career Development Centre in association with Ramakrishna Mission to offer courses in
Infrastructure, Middleware and Networking –

Keeping in view the reach Ramakrishna Mission has to empower underprivileged; as a part of its
CSR initiative HCL has facilitated the existing computer training centre at Ramakrishna Mission
through its Career Development Centre to provide affordable world class computer education to
the underprivileged. Under this initiative to improve and inspire the lives of today‟s youth by
providing ICT education, HCL CDC will provide students with course material, practical classes,
hands on training, communications skills and guest lectures facilities. HCL & Ramakrishna
mission will provide affordable training courses, so that poor and students from low income
groups, who have passed Senior Secondary Examination can also take advantage of the facilities
available in the Fully Air Conditioned Computer Training Centre to earn their livelihood.

The HCL CDC provides specially designed courses to groom students into industry-ready
professionals. The company already has 70 fully operational HCL CDCs across the country and
plans to expand its footprint to meet the growing demand of skilled ICT professionals.

The centre of HCL CDC at Ramakrishna Mission will also provide courses in C, C++, .Net and
Java apart from its regular academic curriculum in Infrastructure, Middleware and Networking.
HCL CDCs also provide for placement support to all their students who excel in their academics
and display a remarkable performance during the course.

Three main CSR activities:

a) Environment and Energy

b) Education
c) Employee volunteerism

HCL's Go Green initiatives include:

1. Drive for energy conservation

2. Integration of environment management

26
3. processes in manufacturing facilities
4. Best Assured Campaign
5. Green belt creation
6. HCL's Green Bag Campaign

HCL,is committed to continually improve the conservation of natural resources, ensure

minimisation of waste & pollutants and comply with applicable legal, regulatory and other
requirements relevant to our products,processes and environment.

HCL ecoSafe is one of our biggest initiatives as part of our drive for a greener tomorrow and an
endeavour to protect the environment, health and safety of all our stakeholders. Under HCL
ecoSafe policy, energy conservation has been a key area of work to reduce power consumption
in products,while employing measures in manufacturing of products to minimise energy
consumption. All HCL products have been incorporated with Green PC features and ACPI mode
for power saving.

HCL ecoSafe

In line with the focus on environment protection, HCL's manufacturing facilities practice various
measures to reduce power consumption by using natural light during daytime, installing different
capacity DG sets that consume optimum amount of diesel as per required load. It shall remain
committed in their focus towards environment protection and sustainability, moving ahead.

HCLGreen Bag Campaign

Green-bag is an initiative taken by the company to dispose of any e-waste in a 100%

environment friendly manner. In order to facilitate this have engaged all the HCLTouch centres
to collect any e-waste the customer wishes to dispose off.

Sustainable Growth

Under the HCL ecoSafe program we are bringing out products that are environmentally
friendly, programs that enable safe disposal of e-waste, reduction of carbon dioxide footprint,

27
reducing energy consumption in products & internal operations, etc among various steps
initiated.

Unlike many corporations, corporate social responsibility (CSR) is not just a subsidiary activity
to HCL. The group takes a comprehensively holistic approach to property development -
undertaking projects that will have a beneficial impact on not just the immediate customer, but
on society itself. Corporate social responsibility is central to what HCL does.

Emphasis on Training
HCL's integration of CSR into its business model is also reflected in the type of public-spirited
programmes the Group undertakes. One of its major community-focuses initiatives is skills
training - an area that not only benefits society, but HCL as well. Either through partnerships
with other organizations or on its own, HCL has created courses and training schemas for both
the general public and its employees.

Working with Trinidad Cement Ltd, HCL offers a skills training programme in masonry,
construction techniques and the use of concrete-type products. The Group also runs a programme
for electricians. CSR strategies such as these not only benefit the national community by giving
people a viable skill, they also create a pool of skilled workers that HCL can draw upon for their
many development projects. At the HCL Group Training Centre on Orange Grove Road in
Tacarigua HCL offers classes in English, math and computer literacy. Training is also a major
component of HCL's offerings to its employees. The Group gives intensive training for security
guards and certification courses for its carpenters and plumbers. In addition, because HCL
consists of over 20 companies with a wide variety of operations, employees get the benefits of
working with and learning from others with different skill sets.

HCL CARES: CSR INITIATIVE

Determined to give back to the society that nurtured him, HCL has been quietly supporting many
critical social causes through the Shiv Nadar Foundation. The Foundation is committed to
provide the means to empower individuals to bridge the socio-economic divide and to contribute
to the creation of a more equitable, meritocracy based society, and aims to achieve this primarily

28
through outstanding educational institutions of higher learning. It has established the not-for-
profit SSN College of Engineering in Chennai, which is today among the top ten private
engineering colleges in India, SSN provides world class education at an affordable price in India.
HCL is also building “VidyaGyan” public schools in Uttar Pradesh that will provide free, world
class education to rural children from economically disadvantaged backgrounds.

Shiva Nadar is an active member of the Executive Board of the Indian School of Business (ISB),
Hyderabad. Concerned with the public health issues in India, Shiv Nadar is involved with the
Public Health Foundation of India (PHFI) - working to establish standards in public health
education and to create a network of innovative world class India-relevant institutes of public
health. He is a Global Charter Member of The Indus Entrepreneurs (TiE), which works to
promote entrepreneurs and entrepreneurship globally. He also supports initiatives for the girl
child and the empowerment of women. HCL also supports to PHFI (Public Health Foundation
of India).

WIPRO

COMPANY PROFILE:

Wipro Technologies is one of the best provider of integrated business, technology and process
solutions on a global delivery platform.

Wipro Technologies is a global services provider delivering technology-driven business

solutions that meet the strategic objectives of our clients. Wipro has 40+ „Centers of Excellence‟
that create solutions around specific needs of industries. Wipro delivers unmatched business
value to customers through a combination of process excellence, quality frameworks and service
delivery innovation. Wipro is the World's first CMMi Level 5 certified software services
company and the first outside USA to receive the IEEE Software Process Award.

Wipro‟s complete range of IT Services addresses the needs of both technology and business

29
requirements to help organizations leverage leading-edge technologies for business
improvement.

Corporate Social Responsibility Initiative of Wipro

Wipro Cares
Realities keep changing in an unpredictable world. In the midst of this there arise crises that need
to be immediately attended to and through Wipro Cares, Wipro strive hard to address them.
From community relief and rehabilitation in times of disasters to education opportunities, health
and wellness programs for the needy, we make sure that our social initiatives touch every level
of society that needs our help. Our Wipro Care program is executed with the help of our
employees who are free to volunteer their services and other recognized voluntary organizations
who make sure the goal is never out of focus.

Wipro Cares is an initiative by the Wiproites, their family members and friends to contribute in
the areas of education, community and social development. Wipro Cares philosophy is to utilize
the collective wisdom of volunteers to bring long term benefits and satisfaction to the
community, as we believe that providing funds alone will not help the community.
This is a unique corporate experiment to channelise the contributions of the Wiproites matched
by Wipro, and the desires of Wiproites to make meaningful contributions to society, on a
continuous basis.

Wipro Cares contributes through two pronged strategy: providing rehabilitation to survivors of
natural calamities and enhancing learning abilities of children from the under privileged sections
of the society.

Learning Enhancement
Wipro Cares has initiated Learning Enhancement Programmes at schools catering to the children
from the under privileged section of the society. The main objectives of this programme is to
improve the standards of learning, build confidence, ignite curiosity, broaden their awareness
levels, improve their communication skills in English , build a healthy self-esteem and help them
break through self imposed limits to achieve his/her greatest potential.

30
In line with its focus, these programmes have been successfully implemented in Olcott Memorial
School in Besantnagar, Chennai and Government Secondary School in Viveknagar, Bangalore.

The Olcott Memorial School in Besantnagar, Chennai is a 110 years old Tamil medium school
run by the theological Society. Wipro Cares volunteers work with the students of classes 4 and 5
(total strength -120 children), for about two hours on the 1st and 3rd Saturdays of every month.

The Government Secondary School in Viveknagar, Bangalore in run in three different

languages-Tamil, Telegu and Kannada.Volunteers who are comfortable in communicating in one
of these languages take up the responsibility of each class where they devote 2 hours every
Saturday. The volunteers work with children from class 2 onwards.

Wipro Cares volunteers devote 2 hours every Saturday with the ultimate desire to make learning
fun for these children. Once the volunteer builds a good rapport with a group of three-four
children, he or she would work on the holistic development of these children – to instill
confidence among them, to build communication skills, encourage their creativity and thinking
ability.

Makkala Jagriti - Wipro Cares Learning Centre

A Learning Center focused on providing enriching, exciting, safe and secure environment to
children from under privileged sections of the society was inaugurated by Makkala Jagriti, and
Wipro Cares in Bangalore. Makkala Jagriti is an NGO, whose focus is to work with
underprivileged children in the area of education.

The Learning Centre will also provide opportunities for contributing to the community to Wipro
employees, their friends and families. They can get involved by interacting, involving, teaching
& learning in mutually enriching way to reach quality-learning environment to the economically
disadvantaged children in an integrated manner through the Learning Centre..

31
Summer Camp for Children
The idea of interacting with the children of the school using creative and innovative ways such as
arts, crafts and other fun activities appealed to the Wipro Cares volunteers. It had two fold
objectives: First, to stay in touch with the children that they were involved with during the
summer break. Second, to make the summer holidays enjoyable for these children, who would
otherwise have to spend time playing with mud and sand outside their homes, when their parents
go to work.

The activities also brought forth the hidden talents of these children (and the volunteers) be it
story telling with hand puppets, painting or clay modeling.

A group of volunteers took on the additional responsibility of organizing the camp, with the
support of the administration. They planned out different activities every Saturday. The summer
camps also helped these children develop their skills, confidence and motivation to succeed not
just in classrooms but in life.

Providing Basic Infrastructure at the School

For a child to come regularly to the school and stay interested in school activities, it is necessary
hat the school is equipped with proper infrastructure. Moreover, research has shown that lack of
toilets facilities for girls is the main reason for the high drop out rates among students.

In the Government School in Veveknagar, Bangalore-India, Wipro Cares has constructed toilet
blocks to cater to e student population. Along with that, we have provided a gate, which will
ensure that the kids will not run out of the school to the roads, which may be dangerous. Small
but thoughtful contributions from Wipro Cares.

Disaster Rehabilitation
Wipro Cares has adopted Pushpavanam village in tsunami-ravaged belt of Tamil Nadu with a
desire to rehabilitate survivors and rebuild the village. Our partner in this effort is BITsunami,
a trust formed by the alumni of BITS, Pilani.

32
 Pushpavanam, about an hour‟s drive from Nagapattinam, has around 1200 house holds with a
population of about 6000. It lost 19 people to the tsunami which washed away 200 houses;
500 families lost their livelihood and another 250 families were affected indirectly; 35 boats
supporting around 200 families, an important means of livelihood were lost or damaged and
almost all cultivable land (about 100 acres) was left barren, leaving both cultivators and the
agricultural labourers without a means of livelihood.

Wipro help earlier in Orissa and Gujarat

The damage caused by these calamities was huge; thousands of lives were lost, lakhs rendered
homeless, land owners suffered incalculable losses. The calamity affected people had to begin
from scratch.

Wipro Cares‟ contribution in both these states, which were hit by two calamities of hither-to-
unseen dimensions, (Cyclone in Orissa in 1999 and earthquake in Gujarat in 2001) is unique.

After mobilizing funds from Wiproites which was matched by Wipro, Wipro Cares set up a
team to evaluate the damage during both these calamities. Our rehabilitation work was done
after detailed discussions with the survivors and analyzing their needs.

Childrens Dream Come True

Viveknagar Government School children go to Bannerghatta National Park

Wipro Cares organized a trip to Bannerghatta National Park in Bangalore for the children of
Viveknagar Government School in Bangalore. The day long trip had the children all enthused
and excited, with their rendezvous with the wilder side of Mother Nature. Prashant Kumar R, a
volunteer of the teaching program conducted at Viveknagar Government School, shares glimpses
of this jubilant outing…

Wipro Reiterates its Commitment to Ecological Sustainability

33
- Conducts Ops Fest at Hyderabad to showcase best practices
- Dedicates the restored Manikonda Lake to the people of Hyderabad

Wipro unveiled the third edition of its Ops Fest at Hyderabad today. The annual event displays
various initiatives undertaken by Wipro‟s CIO office and showcases its future plans through an
array of stalls and discussions. The theme for the year‟s event was Ecological Sustainability and
will showcase processes and technologies that attempt to improve efficiencies and service levels
to create environmentally sustainable workplace. In addition there are notable initiatives taken by
employees to create a bio diverse zone in and around the campus and it has been designated as
the Eco Avenue. The delegates took a tour of Wipro‟s Eco Avenue at the Hyderabad
Development Center and discussed various measures adopted by Wipro in waste management.
The Eco Avenue houses an organic waste converter, a sewage treatment plant, a solar energy
utilization for cafeteria and guest house purpose, Nursery horticulture among other eco-projects.

The occasion also saw the Manikonda Lake; which has been adopted and restored by Wipro
Cares (Wipro Cares is an initiative by Wiproites to contribute in the areas of community and
social development), being dedicated to the community. A birdfeed initiative at six areas in
Manikonda to increase the avian population has also been implemented. This was done in the
presence of Mr. Shailendra Joshi, Principal Secretary - Irrigation, Government of Andhra
Pradesh and Mr. Girish Paranjpe - Joint CEO, IT Business, Wipro Limited.
The forum include 20 stalls on display showcasing Wipro‟s capabilities across Building
Management System (BMS) & Civil Infrastructure, IT Management, Risk Management,
Logistics Management Engineering Services – Power distribution System, Sewage Treatment
Plant (STP) & Solid Waste Management (SWM), Reverse Osmosis (RO) Plant & Rain Water
Harvesting (RWH), Environment, Health & Safety (EHS), Voice Infrastructure Services,
Physical Security Management, Travel management, state of the art lighting and office furniture
solutions from Wipro Lighting and cutting edge IT products from Wipro Infotech.
Wipro plans to conduct the event once a year in all locations where Wipro Technologies is
present.

34
Wipro‟s commitment is based on bedrock of values & thoughtful, responsible actions towards all
stakeholders. The organization wide initiative on ecological sustainability was formalized and
called „Eco Eye‟- the lens through which Wipro looks at the world around. Eco-eye is Wipro‟s
comprehensive program that drives increasing ecological sustainability in all its operations, as
also areas of its influence. The initiative attempts to engage with increasing levels of intensity
with all stakeholders – Wipro‟s own employees, partners, suppliers, customers and immediate
communities.

As part of Eco Eye initiative, Wipro also launched the Hyderabad Eco Chapter for its employees.
According to Mr. B.Krishnamurthy, Vice President & Centre Head, Hyderabad Development
Centre, “The Eco Eye Hyderabad Chapter has been actively involved in several proactive
initiatives such as environment awareness campaigns through talks and video sessions on a
whole range of green subjects e.g. Energy, Water, Waste, Biodiversity, Climate change within
and outside the Centre. Tree plantation projects and basic car pooling with the prime objective of
employee driven ecological sustainability have also been practiced.”
The chapters also have outreach programs to engage with local NGOs, community organizations
and thought leaders in this area. In addition, the chapters will work on mainstream Wipro
projects where they can contribute by way of evangelizing, contributing innovative ideas and in
implementing some of the solutions that are employee driven.
Wipro has developed a framework for Ecological Sustainability that has five themes and seven
goals identified for implementation. The Five themes include being an ecological surplus
organization, larger sustainability initiatives beyond Wipro, profitable investments, transparent
reporting, risk planning & mitigation.
The Company aims to become carbon neutral, water positive organization, achieve defined level
of biodiversity footprint, set new standards in recycling waste and facilitate employees achieve a
higher ecological footprint in their personal lives. It also aims to achieve transparency in
sustainability reporting and incorporate the expected effects of climate change and other areas of
environmental degradation into Wipro‟s risk strategy.

Wipro Applying Thought in Schools

Education is recognized as a key investment in Wipro, not only within, but also marked and
leveraged as a social initiative. Through the Applying Thought in Schools initiative, Wipro takes

35
the tagline seriously enough to build a network of social organizations committed to education
reform. Education quality, research and interventions are clearly defined that our program
explores.

Eco Eye
Wipro commitment to the ecology around is as strong as every endeavor. They believe that the
future lies in sustainable solutions that will never interfere with their environment, an integral
part of our social initiatives. With the formation of Eco Eye, Wipro is now a business that
incorporates better ecological balance in every project they execute.

Preference of Students of various factors before joining IT industry:

A questionnaire has been administer to know the perception of various factors influencing
students before joining an IT company. There were total 80 respondents (MBA/PGDM) twenty
each from:

1. NIILM School of Business, Delhi

2. Punjab College of Technical Education, Ludhiana
3. DOMS, University of Madras, Chennai
4. Vignana Jyothi Institute of Management, Hyderabad

36
FACTORS MEAN (Chennai) MEAN (Delhi) MEAN (Hyderabad) MEAN (Ludhiana) Standard Deviaton

Salary Package 4.16 4.46 4.67 4.49 0.2114

Working Environment 2.34 3.34 3.19 3.12 0.4478

Job flexibility 3.49 3.53 3.07 3.25 0.2156

Brand Name of Company 2.64 4.04 2.95 3.65 0.6394

CSR activities of a company 1.94 2.94 2.45 3.03 0.5027

Employee Empowerment 2.52 3.51 3.11 3.16 0.4106

Employee Recognition 2.08 2.25 3.09 3.39 0.6364

Job profile 3.14 3.07 3.27 3.13 0.0842

Employee Knowledge Up
gradation 3.52 3.81 3.46 3.08 0.3002

Table :3

5
4.5
4
3.5
3
2.5
2
1.5
1 MEAN (Chennai)
0.5
0 MEAN (Delhi)
MEAN (Hyderabad)
MEAN (Ludhiana)

Graph:1

37
 Graphical representation of Ratings given by DOMS University of Madras, Students.

MEAN Respondents of University of Madras, Chennai

4.5
4
3.5
3
2.5
2
1.5
1
0.5
0 MEAN

Graph :2

38
Graphical representation of Ratings given by NILLM School of Business Students

Respondents of NIILM School of Business Delhi

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0 MEAN

Graph:3

39
Graphical representation of Ratings given by Vignana Jyothi Institute of Management Students :

Respondents of Vignana Jyothi Institute of Managment, Hyderabad

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0 MEAN

Graph:4

40
Graphical representation of Ratings given by “Punjab College of Technical Education” Students:

Respondents of Punjab College of Technical Education,

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5 MEAN
0

Graph: 5

41
 Student’s first choice of joining among Infosys, HCL and Wipro giving preference to
CSR of a company.

HCL Infosys
19

35 Infosys
Wipro
HCL

Wipro
26

Diagram: 1

OBSERVATIONS & INTERPRETATIONS:

According to the findings, CSR manifests itself in a variety of ways. For all the three
companies in the study it was synonymous with corporate philanthropy.
It also meant an alignment of business operations with social values.
CSR is about operating in a manner that had positive impact on stakeholders.
All the three companies give serious thought to CSR and implement strategies that lift up
society through its impact on the financially and physically challenged citizen.
Infosys is focusing in wide range for social welfare by means of various social welfare
plan like Health care Social Rehabilitation, Rural uplift, Contributing towards Arts,
Culture and Education. Its willingness to give upto 1% of its PAT for social welfare is a
big contribution towards the society. Helping visually challenged students, organizing
South India inter state festival, providing drinking water in Higher Secondary Schools,
Donation of PC to talented lower society of students, blood donation, Eye donation,
School for drop outs and Infosys Super Specialty Hospital are few most critical

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contribution by Infosys towards the society. Infosys also provides fellowship program for
its employees to do Phd. Apart from students they are also interested in providing the best
input to faculty of various institution for enhancing their technical expertise. Infosys also
cares about the environment it reduces carbon foot prints , conservation of resources,
Precaution of pollution and water management. Infosys also provides valuable input to
college graduates by their Campus Connect program.
HCL main theme for contribution to CSR is through employee voluntary program to help
the students in High Schools, teaching its own lower level of employees (guards), carbon
offset for reforestation, enhancing in its campus to use nature light, disposing of e-waste
in 100% environment friendly manner. HCL also helps various NGO‟s for rural
education development. HCL also help RamKrishna Mission. HCL has also established
SSN college,Chennai to provide world class education for affordable price.
Wipro enhance the social welfare through Wipro Care for Social Development, it mostly
targets under privilege sector for learning. It also provide basic infrastrure at schools,
Summer camp for enhancing the knowledge of students and initiative for ecological
sustainability. And most importantly it has provided disaster rehabilitation for Tsunami
victims in Tamil Nadu, earth quake victims in Gujarat and cyclone victims in Orissa.
By the interpretation of primary data we can say that the students of all the Colleges are
giving more Importance to Salary Package and least important to CSR activities of a
company.
The Standard deviation of Job profile and job flexibility is very less which implies
students are having nearly same opinion about that.
Employee Knowledge up gradation and Brand name of the Company are two other
factors which students are giving more weightage.
Among the three companies student First choice for joining is Infosys followed by Wipro
and HCL.

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SUGGESTIONS:
There are different ways in which a corporate can bring positive energy to our economy and our
society. The important one is to invest in those local initiatives that have the potential to grow.
Having access to economic and informational resources allows small successes to grow to a
viable scale where they can hold their own in a competitive environment.

As Infosys serving in diversified causes other company should also initiate and contribute
for social welfare.
Industries should bridge the gap between Corporate and Educational Institution by means
of valuable input from Corporate to various B-Schools and Colleges.
Companies need to review all activities that could be classified under CSR to identify the
stakeholders they addressed, how strategic they were and the impact they would have.
Companies need to have a greater awareness about some of the broad global CSR
standards and guidelines that help develop policies, toolkits, systems and processes to
boost the CSR cause.
Companies need to set up a support infrastructure within their domains or work with
external intermediaries to lead the process and play the role of CSR mentors.
Provision for employment: To have a respectable and sustainable life, it is important to
be independent, a regular source of income which provides sustainability and corporate
houses can easily make sure by having reserving seats for socially disadvantaged people
not compromising on the work quality. Compelling the private sector to allocate a fixed
quota of jobs for the depressed classes would be a popular measure.
Updating skills of socially disadvantaged groups: It is an established fact that „„Merit
is not a natural phenomenon but shaped by social circumstances.‟‟ By creating an
environment, youth from the socially disadvantaged class can become as meritoriousas
any other youth when they enter their economically productive years. For the first time a
group of 22 like-minded captains of industry have issued a joint statement supporting
affirmative action for disadvantaged youth.
Understanding social dimension: There are five ways in which corporations can bring
positive energy in to our economy and our society. First, by including all those who work
for them in sustaining their industry and businesses, whether directly or indirectly, as

44
 their own people; making sure that they have access to basic economic services. Second,
recognizing work as central to the company‟s social responsibility. Productive work is
central to the lives of the poor. Third, investing in those local initiatives that have the
potential to grow, such as micro-finance initiatives, R&D, or marketing initiatives.
Fourth, helping build the capacity of the working poor and their groups to enter global
markets, by sharing marketable skills and knowledge with them. Fifth, contributing to
their physical wellbeing by ensuring that they have some social security to help them
during times of illness, old age and during other crisis in their lives.

CONCLUSION:

CSR has certain limitations which restrict its activities. The need of the hour is to formulate
effective strategic policies and adopt various instruments according to the company history, its
content, peculiarity in relationship with its different stakeholders so that CSR can be best
implemented towards its goals – sustained environmental, social and economic growth.
Corporates together can make the world as a better place to live. The different factors that
influence the students perception for joining a company is found to be Salary Package, Working
Environment, Job Flexibility, Brand name of the company, CSR activities of company,
Employee Empowerment, Employee Recognition, Job Profile and employee Knowledge
upgradation. From responsive activities to sustainable initiatives, corporate have clearly
exhibited their ability to make a significant difference in the society and improve the overall
quality of life. Business houses all over the world are increasing in realizing their stake in the
society and engaging in various social and environmental activities. CSR holds a very important
place in the development scenario of the world today and can pose as an alternative tool for
sustainable development. As companies have shown great concerns for their immediate
community and the stakeholders, it can be safely concluded that much of the fate of society lies
in the hands of the IT industries. In the current social situation in India, it is difficult for one
single entity to bring about change, as the scale is enormous. IT industries have expertise,
strategic thinking, manpower and money to facilitate extensive social change. Effective

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partnerships between corporate, NGOs and government will place India‟s social development on
a faster track.

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APPENDIX
Questionnaire- Students
1. Name of respondent:

2. Qualification of respondent:

3. University/ College of the respondent:

4. Age of the respondent:

A). Among the factors given what do you consider most important before joining a company.
(Please rate them according to your opinion, 5 being the highest and 1 being the lowest.)

Factors Ratings

Salary Package

Working Environment

Job flexibility

Brand Name of Company

CSR activities of a Company

Employee Empowerment

Job Profile

Employee Recognition

Employee Knowledge Up gradation

B). Which Company will you prefer first for joining considering the CSR activities of that
company? Please tick on only one of the boxes.

I. Infosys
II. Wipro
III. HCL

Thank you for your valuable time.

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Bibliography:
1.CSR Bulletin for The ICT Sector Volume 2 Number 3 October 2007

2.CSR Bulletin for the ICT Sector Volume 2 Number 1 March 2007

3.CSR Bulletin for the ICT Sector Volume 1 Number 3 September 2006

4.CSR and Climate Change : J K Dadoo

5.Corporate Social Responsibility Towards a Sustainable Future: A White Paper by KPMG IN

INDIA

6.Corporate Social Responsibility : A means to sustainable development

7.CSR Bulletin for the ICT Sector Volume 1 Number 2 December 2006

8.Corporate Social Responsibility: The kye Role of Human Resource Managment

:Suparn Sharma (PhD),Joity Sharma (PhD), Arti Devi

9.EVELOPMENT OF A CSR-STRATEGY-FRAMEWORK - Som Sekhar Bhattacharyya

10.National Seminar on Corporate Social Responsibility10 November 2004 :The Ball Room,

11.RegulatoryInteractionsofCsrComponents:theRNABindingProtein CsrAActivates csrB

12.Transcriptionin Escherichiacoli : SESHAGIRIRAOGUDAPATY,KAZUSHISUZUKI,

XINWANG, PAULBABITZKE, AND TONYROMEO

13.The Oberoi, Dr Zakir Hussain Marg, New Delhi Discussion Papers in Social Responsibility

No 0904 Published 2009 : Social Responsibility Research Network

14. When opportunity knocks : The Inbound route to revenue growth by- Ash Joshi and

Amandeep Singh Syali

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