2 r p pr ide branded pr ducts and serices f superi r quality and alue that impr e the lies f the w rld's c nsumers, n w and f r generati ns t c me.
r á unded ² 1837 *(American multinati nal c rp rati n) r Headquarters - Cincinnati, Ohi , USA r Key pe ple - A. G. Lafley, Chairman, President, and Chief Executie. r Industry - C nsumer g ds r Reenue - US$ 83.503 billi n (2008) r $ 79 billi n (2009) r Net inc me - US$12.075 billi n (2008), r $ 13.436 billi n (2009) r Empl yees - 138,000 r Website - www.pg.c m r Pr ducts are aailable in 140 c untries
r Pr cter & Gamble is the w rld's largest pr ducer f h useh ld and pers nal pr ducts by reenue r Its pr ducts reaching 4 billi n pe ple w rldwide r P&G's pr duct line includes 23 brands acr ss beauty, healthcare, and f d including pide detergent, Pampers diapers, and Gillette raz rs, that generate er $1 billi n in reenue annually r In 2005, P&G expanded its p rtf li t include raz rs and blades as well as batteries with its acquisiti n f the Gillette C mpany r William Pr cter, a candlemaker, and James Gamble, a s apmaker, immigrants fr m England and Ireland, respectiely, wh had settled earlier in Cincinnati, wh met as they b th married sisters, Oliia and Elizabeth N rris f rmed the c mpany initially. r Alexander N rris, their father-in law called a meeting in which he c ninced his new s ns-in-law t bec me business partners. r On Oct ber 31, 1837, as a result f the suggesti n, Pr cter & Gamble was b rn.
Effectie July 1, 2007, the c mpany's perati ns are categ rized int three "Gl bal Business Units" with each Gl bal Business Unit diided int "Business Segments," acc rding t the c mpany's June 2007 earnings release. r $ r Beauty segment r Gr ming segment r #"#% r Baby Care and áamily Care segment r áabric Care and H me Care segment r %"&%% ' r Health Care r Snacks, C ffee and Pet Care
r pwenty-f ur f P&G's brands
hae m re than a billi n d llars in net annual sales and an ther 18 hae sales between $500 milli n and $1 billi n. 2
Pr cter & Gamble manufactures its pr ducts acr ss the gl be. Manufacturing perati ns are based in the f ll wing regi ns: r United States r Canada r Latin America r Eur pe r China (31 wh lly- wned fact ries) and ther parts f Asia r Africa r Australia
r $())*#+,--.%)/*#+,--.
!#01 r %" &%% '(,2*#+,--.%,3* #+,--. !#01 r #"#%(3/4*#+,--.%3)*#+ ,--. !#01
r In 1930 acquisiti n f the Newcastle up n pyne-
based ph mas Hedley C . terms f manufacturing and pr ducti n. r á lgers C ffee, N rwich Eat n Pharmaceuticals, Richards n-Vicks, N xell, Shult n's Old Spice, Max áact r, and the Iams C mpany, am ng thers were als acquired. r In January 2005 P&G ann unced an acquisiti n f Gillette, f rming the largest c nsumer g ds c mpany and placing Unileer int sec nd place.
r #%'% On June 4, 2008, P&G s ld its á lgers c ffee unit t J.M. Smucker C f r $2.95 billi n. As part f the deal, P&G shareh lders will receie a 53.5 percent stake in Smuckers and the c mpany will assume $350 milli n f á lger's debt. r %%!# Pr cter & Gamble acquired Gillette in 2005 f r er $50 billi n in its largest acquisiti n r %#+"0!!% In 2009 P&G s ld its pharmaceutical unit t Warner Chilc tt Plc f r $3.1 billi n in cash. phe c mpany expects t b k a 43 cent per share earnings b st in Q2 f fiscal 2010 as a result f the sale. r % % In January 2010, the c mpany ann unced it w uld pursue its wn nline retail st re t sell its c nsumer pr ducts t US end-users, putting it in direct c mpetiti n with maj r retailers in reaching c nsumers.
r Ariel is a brand f laundry detergent/liquid aailable in numer us f rms and scents. r B unty is a brand f paper t wel s ld in the United States and Canada. r Braun is a small-appliances manufacturer specializing in electric shaers, epilat rs, hair care appliances and blenders. r Crest is a brand f t thpaste and teeth whitening pr ducts. r Dawn is a brand f dishwashing detergent.[10] r D wny/Len r is a brand f fabric s ftener. r Duracell is a brand f batteries and flashlights. r áusi n is a brand f men's wet shae raz rs and is the quickest P&G brand t hae reached $1 billi n in annual sales. r Gain is a brand f laundry detergent and fabric s fteners. r Gillette is a brand f safety raz r and male gr ming pr ducts. r Head & Sh ulders is a brand f shamp and c nditi ners. r Old Spice is a brand f aftershae, De d rants, S aps and B dywash. r I ry is a s ap. r Nice 'n Easy is a hair c l ring pr duct. r Olay is a brand f w men's skin care pr ducts. r Oral-B is a brand f t thbrush, and ral care pr ducts. r Pampers is a brand f disp sable diaper and ther baby care pr ducts. r Pantene is a brand f hair care pr ducts (c nditi ners/styling aids). r Pril sec OpC is a brand f heartburn medicine c -marketed by AstraZeneca. r Pringles is a brand f p tat chips. r Puffs is a brand f facial tissue. r Secret is a brand f antiperspirant and de d rant. r pAG is a de d rant and b dy spray. r pide is a brand f laundry detergent. r Vicks is a brand name f er-the-c unter medicines (á rmula 44, Sinex, NyQuil/DayQuil) r Wella is a brand name f hair care pr ducts (shamp , c nditi ner, styling, and hair c l r). r Whisper is a brand f pantyliners s ld primarily in Asian markets. 2
r t maintain its c mpetitie edge by f cusing n pr duct inn ati n r p spend alm st twice as much n research and deel pment spending ($2.0 billi n in 2009) as its cl sest c mpetit r r Ad pt "C nnect + Deel p" initiatie, t bring new pr duct ideas fr m utside the c mpany. C nnect + Deel p has led t the deel pment f 42% f new P&G pr ducts in recent years r p f cus n emerging markets w rldwide BRIC and many m re r Establish a R& D (research and deel pment) gr up which able t make a new inn ati n f Sc pe pr ducts r Impr ing pr ducti n by upgrading pechn l gy r Brand building and better marketing strategies
r SpRENGpH r New Management r Gr ss Margin 15 pimes the Industry Aerage r One f the best marketers in the w rld r Diersified brand p rtf li : m re than 300 brands with m re than 79 billi n in Reenue r pightly integrated with the largest retailers in the US and ar und the w rld r Pr duct inn ati n r palented management r Distribute t 80 C untries r Distributi n channels all er the w rld r New Billi n D llar brands
r p p Brands L sing Market Share r Health and Beauty W men Only r Lagging behind in nline media presence & leadership r Missing pp rtunity: Refuses t manufacture priate label pr ducts f r its retail cust mers r Sl w Pr cess Heay Culture r Weak brands (Duracell, Iam, Braun, Pringles) r Views Pr duct Perf rmance nly r Expansi n f r brands is limited
r Health and Beauty f r Men r D ubling Enir nmental G als f r 2012 r Adding Value f r the C nspiracy r Utilizing nline s cial netw rks r G ing Green/Ec áriendly r Capitalizing n nline media r C ntinue t diest brands that d n't align with the c mpany's l ng-term g als (i.e., á lgers) r Emerging markets r New acquisiti n pp rtunities r Selling directly t c nsumers r Design f r better pr duct experience
r Substitute brands that hae a cheaper price r Priate label gr wth r Sl wd wn in c nsumer spending in the US & gl bally r Key c mpetit rs expanding their pr duct p rtf li s thr ugh acquisiti ns r Increase in raw material price r C mm dity c st and currency exchange rate placed tremend us pressure n the business
phey are: r â 5 p67
8 9:p (,--)1 r â 9
p;6 p5(,--2<,--,1 r â 5 p 7 p
pp 9(,---1 r â 5 p
97 9p9& 6 8 p r (2...1 r â 5 p9p7 p p