Integration of ERP & CRM

Understanding of CRM
ERP an overview
 Characteristics of ERP
 Integrated computer-based system
 Links, monitors and controls primary
enterprise resources like Manpower, Machine,
Material, Methods, Market and Money
 Facilitate the flow of information between all
business functions
 Decision support & analysis
 Process monitoring
 ERP at Dominos
interaction • Gift card
• Online order
eam interaction
• Staff tips
management • Retention and reward
management • Combo Offers
• Better customer service
& Accounts • Quality maximization
ent • Retaining old customers
ng a network among• Obtaining new customers
• Better customer service
nches
CRM function practiced at
 CRM + ERP at
 Online order
Blog Interaction
Combo Offers
 Benefits of Integration to
• Overall Cost Reduction
• Easy Operations
• Scalable
• Quality maximization
• Retaining old customers
• Obtaining new customers
• Better customer service
Thank You