1. a. What do you understand by 'consumer socialization'?

b. How would you use the family life cycle concept to plan your marketing effort for
i. launching computer training courses
ii. marketing of housing schemes offering 1, 2 or 3 bedroom houses in metropolitan town.

2. Define reference group. How does it influence in the purchase of a personal computer?

3. Why it is important to study consumer behavior for a business enterprise. Highlight the scope of the
study of consumer behavior?

4. Explain different theories of personality?