Product Line : total how many products company have

Product width : different category in which the company divide its product e.g. HUL company has
divided its product in 3 categories i.e.
1. personal care............ponds, lux, sunsilk
2. house care..............surf excel, wheel, rin
3. food and beverages.......kissan, annapurna atta

Product depth : under one product how many sub-products company provides or how many varieties
company have for that product
e.g. sunsilk........1.dry 2. normal 3.oily hair
under dry sunsilk company provides in the range of 50, 100, 150 and also pink, blue, black