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  • Lec Chap 4 Marekting Environment

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    Chapter 4 MARKETING ENVIRONMENT - for good decisions you need good information?variables shape the MARKETING ENVIRONMENT internal internal what should a firm consider when developing objectives guidelines basic purpose (mission) clear hierarchydoable, compatible - what must we do, can we do, might we do?

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    Chapter 4 MARKETING ENVIRONMENT - for good decisions you need good information?variables shape the MARKETING ENVIRONMENT internal internal what should a firm consider when developing objectives guidelines basic purpose (mission) clear hierarchydoable, compatible - what must we do, can we do, might we do?

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    Attribution Non-Commercial (BY-NC)
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    5 views1 page

    Lec Chap 4 Marekting Environment

    Uploaded by

    mariapabs
    Chapter 4 MARKETING ENVIRONMENT - for good decisions you need good information?variables shape the MARKETING ENVIRONMENT internal internal what should a firm consider when developing objectives guidelines basic purpose (mission) clear hierarchydoable, compatible - what must we do, can we do, might we do?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
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    chapter 4 MARKETING ENVIRONMENT -for good decisions you need good

    information
    ?variables shape the marketing environment
    internal
    internal
    what should a firm consider when developing objectives
    guidelines
    basic purpose (mission)
    clear hierarchy- doable , compatible - what must we do, can we
    do, might we do
    What should a firm consider when analyzing opportunities?
    production
    marketing
    competitive analysis
    competitive environment
    forms of competition
    competitive barriers
    competitive advantage
    competitive rivals
    external
    how do the below environments affect marketing?
    economic
    technological
    political
    legal - why the law was passed? What does it proscribe, how
    has it been enforced( dynamics of interpretation)? Who
    enforces the law?
    ? to narrow down to strategies
    screening criteria
    planning tools - portfolio analysis, SBU
    International considerations

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