You are the Marketing Director of A Company dealing

in Consumer Durables (TV, Fridge, Washing Machine

Music System, Microwave etc).
Your business has been growing steadily in the
Urban Market – however, you are aware that the
Business will grow manifold if you also cater to the
Rural market. (Present growth rate has been 8%.
You are targeting a growth of 14%)
Present your case to the Managing Director and the
Board – How you intend going achieving the desired
Objective – with your plans for opening up the
Rural Market

Take into account the following

The Target Audience
The Product proposition
Distribution Strategies and Sales Forecast
Pricing Strategies
Promotional Strategies

How the above strategies will help in achieving the

Business Objectives.

While making the presentation – you need to be clear on

1. Why you chose to launch the particular product
2. Why did you chose the particular location
(Opportunity Assessment)