Professional Documents
Culture Documents
* Phew!
Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
http://www.wikipedia.org
It’s also
a fancy way
to describe
the zillions
of conversations
people
are having
online
24/7.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
REASON #6
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
This couldn't be more obvious
than with email. Your company
has a chance to turn its email
list into a two-way
communication.
Except that most mass emails
from companies are "do not
reply".
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
“ The people in charge of talking are in the marketing
department.
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
photo by Jamie Mellor on flickr.com
“ This won't fly in social technology
because the minute you talk,
people expect you to listen.
And if you start to listen,
you'll be tempted to talk.
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
FACT:
Social media
playtime
is over.*
Your competitors
are already there.
*Oops.
When in fact,
it’s so much more.*
• Google Alerts
• TweetDeck
• SocialMentions
• RSS
(FOR STARTERS)
RULE #2: ENGAGE
RULE #3: MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action
YOU TORONTO
e: jacquelyn@brandinfiltration.com
t: @infiltrators
VERY BOSTON
e: marta@brandinfiltration.com
MUCH t: @mzkagan
All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.