Product Strategy For PAV

Presented By:
Suyog Chachad 9109
Nikhil Hedau 9116
Priyanka Menon 9133
Rohit Mohekar 9135
Tavleen Nagpal 9137
Saad Ahmed Shaikh 9150
Gandhali Vaidya 9158
 Agenda
• Product Development
• Risk analysis
• Demand forecasting
• Models
• Characteristics
• Product or service differentiation if any
 Demand Forecasting
• Elastic Demand
• Targeting High Income Group - Industrialist,
Business Persons, Celebrities, Film Stars, Sports
persons, Politicians, HNI
• Identifying the basic need of this group
• Identifying the other requirements /facility to be
provided in the product
 Test Marketing
• We will provide a free-of-charge flying experience to
some influential and potential customers
• We will record feedback from such customers
• Test-flight by expert pilots from Air Force and
subsequently taking feedback/reviews from them
Avoid The Traffic
Space Saver
Time Saver
Smoother
Ride
Feel Good
Factor
 Risk Analysis
• License issue
• Shall be issued by Special Government Agency in
accordance with DGCA
• Collision with airplanes
• Automated Track System
• Anti-Collision System
• Driver facility
• We will provide specially trained Pilot-Drivers
• We also provide training to Car Drivers
 Continued…
• Fuel
• Low-cost and efficient Air Turbine Fuel
• Parking
• Mini-Helipad to be installed in suggested areas
• Role of government
• Issuing Licenses
• Registering PAVs
• Defining Paths for commuting
Actual Model
 Characteristics
• Speed:
• 130 mph @ 10000 ft. Altitude
• Controls:
• Manual Navigation
• Automated Operations
• Variants:
• Single-seater, Double-seater and Four-seater
• Available in 4 Monochromatic Colours
• Warranty or guarantee
• Service warranty : 1 year(2 services)
• Safety measures:
 Customization
• Personal signatures
• Internet Facility
• Sports Edition
• Kitchenette
• Music System
• Photoshop work by saad
 Remaining part acc to me
• More data related to product development
process (5 slides)
• Technology
• Time aspect
• Other differentiating factors
• Some additional data in demand forecasting(2
slides
• Characteristics : safety measures
• Around 7-8 slides more v need to add..