VISION of F&N HOLDINGS BHD

Short-term vision:

• A Company Designed for Success

• The Legacy of Success

Long-term vision

“To be a world-class multinational enterprise with an Asian base,

providing superior returns with a focus on the Food & Beverage,

Properties and Publishing & Printing businesses.”

 COMPETITIVE PROFILE MATRIX

F&N Bhd Holdings Permanis Sdn Bhd

Critical Success Factors Weight Rating Weighte Rating Weighted
d Score Score

Product Quality 0.20 4 0.80 2 0.40

Price Competitiveness 0.10 3 0.30 2 0.20

Advertising 0.20 3 0.60 4 0.80

Customer Loyalty 0.10 4 0.40 3 0.30

Management 0.10 4 0.40 3 0.30

Financial position 0.15 4 0.60 2 0.30

Global Expansion 0.10 2 0.20 3 0.30

Market Share 0.05 1 0.05 4 0.20

Total 1.00 3.35 2.80