Bose Corp: Better Sound through Research or Better Sales through Marketing? discusses whether Bose should focus on research to improve sound quality or marketing to boost sales. Direct-response advertising has advantages like immediate customer response, large reach, and reduced intermediaries. Disadvantages include premium brands potentially receiving less response and some ads being ignored. Whether direct advertising helps or hinders a premium brand depends on audience perception and the media used.
Bose Corp: Better Sound through Research or Better Sales through Marketing? discusses whether Bose should focus on research to improve sound quality or marketing to boost sales. Direct-response advertising has advantages like immediate customer response, large reach, and reduced intermediaries. Disadvantages include premium brands potentially receiving less response and some ads being ignored. Whether direct advertising helps or hinders a premium brand depends on audience perception and the media used.
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Bose Corp: Better Sound through Research or Better Sales through Marketing? discusses whether Bose should focus on research to improve sound quality or marketing to boost sales. Direct-response advertising has advantages like immediate customer response, large reach, and reduced intermediaries. Disadvantages include premium brands potentially receiving less response and some ads being ignored. Whether direct advertising helps or hinders a premium brand depends on audience perception and the media used.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Sales through Marketing? Group : 1 Group No: 1 Dattatray Tawale Elias Sneha Susan Kumar Ritwik Samir Kitukale Shyamal Kumar Siddarth Smruti S. Verenkar Question 2 What are the advantages of direct-response advertising? What are the disadvantages? Would such advertising help, or hinder, the creation of a premium brand image? Direct Response Advertising? It is a promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a response mechanisms provided in the advertisement. Advantages Immediate response. Reaches a huge number of people in given geographic area. Sitting at home , get information. Targets your audience well. Reduces the Intermediaries. Customer feedback can be obtained easily. Scope of improvement after every attempt. Disadvantages Premium products may not get good response. Some ads may not be attractive enough and ignored. Help or Hinder Premium Brand? • Depends on ▫ Perception of the viewer/reader ▫ the media used Thank You…
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