Bose Corp: Better Sound

through Research or Better

Sales through Marketing?
Group : 1
Group No: 1
 Dattatray Tawale
 Elias Sneha Susan
 Kumar Ritwik
 Samir Kitukale
 Shyamal Kumar
 Siddarth
 Smruti S. Verenkar
Question 2
What are the advantages of direct-response
advertising?
What are the disadvantages?
Would such advertising help, or hinder, the
creation of a premium brand image?
Direct Response Advertising?
It is a promotional method in which a
prospective customer is urged to respond
immediately and directly to the advertiser,
through the use of a response mechanisms
provided in the advertisement.
Advantages
 Immediate response.
Reaches a huge number of people in given
geographic area.
Sitting at home , get information.
Targets your audience well.
Reduces the Intermediaries.
Customer feedback can be obtained easily.
Scope of improvement after every attempt.
Disadvantages
 Premium products may not get good response.
 Some ads may not be attractive enough and
ignored.

 Help or Hinder Premium Brand?
• Depends on
▫ Perception of the viewer/reader
▫ the media used
Thank You…