Corporations & Consumer

Introduction
• Thesis: When consumers watch more television and spend
more time on the computer, they need to be aware of the
constructed meaning that goes on in the creation of
everything they see, hear, and read.

• The house hippo is a advertisement

• Logorama is a short film of animation

 The House Hippo
• Compagnie
Logorama
 Conclusion
• Thesis: When consumers watch more television and spend more time on the computer, they
need to be aware of the constructed meaning that goes on in the creation of everything they
see, hear, and read.
• BNW, The house hippo and Logarama:
• BNM: manipulate people by using soma as a drug
• The house hippo: try to sell their product by using no sense
idea
• Logorama: dystopian society that fill up of ads and companies
logos that destroy the nature.
• Similarities: manipulate, influence…