Scribd Logo
Upload

Welcome to Scribd!

  • Presented by Harsha Kedar Abraham Tuhina Sheekha Neeraj

    Uploaded by

    Neeraj Phadte
    9 views13 pages
    The document summarizes the marketing strategies used by Maggi for their noodle products in India. Some of the key strategies discussed include targeting working women by positioning Maggi as a convenient product for mothers and children, using the tagline "Fast to Cook Good to Eat", distributing free samples, launching television and print advertisements, offering return gifts on empty packs and organizing school activities to promote the brand. The document also provides suggestions such as launching vitamin-enriched Maggi variants, targeting the college student market, and introducing new flavors.

    Original Description:

    Original Title

    MAGGI

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document summarizes the marketing strategies used by Maggi for their noodle products in India. Some of the key strategies discussed include targeting working women by positioning Maggi as a convenient product for mothers and children, using the tagline "Fast to Cook Good to Eat", distributing free samples, launching television and print advertisements, offering return gifts on empty packs and organizing school activities to promote the brand. The document also provides suggestions such as launching vitamin-enriched Maggi variants, targeting the college student market, and introducing new flavors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views13 pages

    Presented by Harsha Kedar Abraham Tuhina Sheekha Neeraj

    Uploaded by

    Neeraj Phadte
    The document summarizes the marketing strategies used by Maggi for their noodle products in India. Some of the key strategies discussed include targeting working women by positioning Maggi as a convenient product for mothers and children, using the tagline "Fast to Cook Good to Eat", distributing free samples, launching television and print advertisements, offering return gifts on empty packs and organizing school activities to promote the brand. The document also provides suggestions such as launching vitamin-enriched Maggi variants, targeting the college student market, and introducing new flavors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Presented by

    Harsha
    Kedar
    Abraham
    Tuhina
    Sheekha
    Neeraj
    Marketing Strategies of Maggi
    • Targeting the working women.
    • 'convenience product', for mothers & as a
    'fun' product for children.
    • tagline, 'Fast to Cook Good to Eat'
    • free samples.
    Revolutionary
    Tagline

    December 7, 2021 3
    Tv Ads

    • Targeting
    • Campaign
    Maggi Noodles or Retailers sales promotion initiatives

    • Maggi distributs free in schools and offices to


    promote trial

    • Return gifts on empty packs

    • Maggi fun book and stickers with funky animal


    facts.
    PRINT ADS
    •  Maggi does not focus heavily on print media
    during its launch since its initial target audience
    was mothers and kids.

    • Some advertisements in the print media were


    used to highlight the convenience factor of
    Maggi.

    • Maggi’s expenditure on print media is much


    lower compared to other  media
    PRIN
    T
    Public Relation
     The Maggi Club -.

     Benefits offered to maggi-clubbers

     Organized Maggi school quizzes and sketching sincerely


    Hoarding
    Range
    Variants
    Our suggestions
    • Maggi with Vitamins and Proteins
    • Target the ruler market
    • Come up with restaurants where all different
    kind of Maggi is available.
    • Different flavor (lemon, chatni, pickles)
    • Chines noodles
    Thank you

    You might also like