Product analysis

• understand the raw materials and

process
• distribution channel is different
• gathers data from customers
• focus on our products standard of
identity, quality and safety
• usability testing
 Organizational analysis
• successful decisions made related to someone
position
• Wasting time, effort and resources
• Shown goals and objectives
• New business ideas are need
• Sufficient of resources are require
• seeking improvement
Industry / Marketing analysis
• oligopoly market structure
• measures the proposed operation and makes
more processing operation and investment
decisions
• identify opportunities to improve the sales
• provide rich-detailed information
• attractiveness
• prefer healthy and nutritious food
• fewer producers