Design with Intent Architectural Lens

The Architectural Lens draws on techniques used to influence user behaviour in architecture, urban planning, traffic management and aime prevention through environmental design (see also the Security Lens).

While most techniques have been developed in the built environment, many can also be appUed in interaction and product design, even in software or services; they are effectively about using the structure of systems to influence behaviour, while some of the patterns, such as SimpUdty, Feature deletion and Hiding things are reaLLy fundamental to design itself.

Can you slant or angle things so some actions are easier than others?

Can you channel people so they come together (or split up)?

Can you bring a ~ .... -feature to the users, or move the users to where you want them to be?

What wouLd happen if you simpLy took away features you don't want peopLe to use?

Can you hide functions or eLements you'd prefer people didn't use?

Can you use the properties of different materials to make some actions more comfortable ~ than others? -

Can get people to follow the path you want them to, on the way to reaching something they want?

Can you recognise the 'desire paths' of some of your users, and then codify them into your system, so others foLlow too?

Can you rearrange things so peopLe interact with them in the locations you want them to?

Can you put things in users' way, so they take an alternative route, or adjust their speed?

Can you divide your system up into parts, so people only use one bit at a time?m

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison &. NeviLLe A Stanton. 2010. ISBN 978-0-9565421-0-6.

This work is licensed under the Creative Commons AttributionNoncommercial-Share Alike 3.0 licence. except for certain images separately licensed as detailed in the image credits.

Brunei!

UNIVERSITY 1

WEST LONDON

[1 •• OIr I ~Iutro~ ,~,~#@,.,,~

MADE IN BRUNEI:

DownLoad this sheet, with image credits, at 3.Ly/archi DownLoad the whoLe pack of cards, free of charge, at:

desig nwith i ntent.co. u k

Design with Intent Errorproofing Lens

The Errorproofing Lens treats deviations from the 'target behaviour' as 'errors' which design can help avoid, either by making it easier for users to work without making errors, or by making errors impossible in the first place. Irs often found in ergonomics, heaLth & safety-related design, medicaL device design and manufacturing engineering (as poka-yoke): where, as far as possibLe, one really doesn't want errors to occur at all.

A key difference between errorproofing and some other views of influendng behaviour is that errorproofing doesn't care whether or not the user's attitude changes, as Long as the target behaviour is met. Attitude change might be an effect of the errorproofing, but it is not required.

Can you design an extra 'confirmation' step before an action can be performed?

Can you give users warnings based on detecting the error they've made, or might be about to make?

Can you edit the choices presented to users so only the ones you want them to have are available?

Can you detect and suggest a better option to users when it looks Like they're making an error?

Can you set things up so 0 action can't be performed untiL another is compLeted?

Can you make parts fit only when the right way round, or only with the products they should do?

Coogle [recursion

Web I±l Show options ...

Did you mean: recursion

. ... ~ .

Recursion - Wlklpedla the free encyclopedia

Recursion, in mathematics and computer science, is a methOd of defining fun the function being defined is applied within its own definition; .•. en.wikipedia.orglwiki/Recurslon - 4 hours ago - Cached - Similar

Google's suggestion algorithm is continually evolving to take account of search trends; it also includes this nice 'easter egg'!

Most modern cash machines don't dispense cash until you remove your cerd, making it less leave it behind

~Show more results from en.wikipedia.oro

Recursion - from Wolfram MathWo~d

Portions

Can you change the size of the portions or the units of 'stuff' you give users?

Can you keep a task going that needs to be, or prevent one being started inadvertentLy?

'Portion packs' for snacks give customers the' righr amount of food to eat in one go (sometimes a particular amount of calories)

To prevent accidentally engaging reverse gear, most gearboxes include a 'gate' over/under whJch the stick must be lifted or

Can you make the defauLt setting the behaviour you'd prefer users to perform?

CI8 pdf brewer m~ be used as ueewere fOl only private purposes.

Newsleuer Obtairfng reooler update iolormetion and news about CIS products Licensing: F or ccmmerciet use 01 to enable the crcteseicnel add-on features licensing is compelling. There are special conditions for schools, universities, pupils. students. journalists. public administrations and church mechanisms

Thi:;: dilliog window is net di:;:plll~d in the licensed version

I aglee that this unlicensed version of CIS pdf brewer is restricted to private use only. I pledge to purchase a license if I use 01 intend to use the ClB pdf brewer lor commercial

IlL licen:;:ing ...

With you 0

~~a~~~~Paenns if r '"ve<tme"" I~I <o"~e,o"c'".11 ,ho,", II 'no"' II~

option someth i ng reus E4SA Application. Small Change Big Difference

people opt out of, rather than opt in to?

etup

tails

IdfflM:iM1fiil§'4li§-

etua

The Small Change, 8ig Difference Scheme is a way in which you cen support Yor

For all customers opening a new investment account from rst Hay 2001, an ennc This donation will be the s arne <IS the pence of your net interest payment or qr or

rtton

collected, please refer to your accoun1

This building society asks new savers if they wont to opt out of donating part of their interest to <hority - by default it is donoted

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison & Neville A Stanton, 2010, ISBN 978-0-9565421-0-6.

This work is licensed under the Creative Commons AttributionNoncommerciaL-Share ALike 3.0 licence, except for certain images separateLy licensed as detaiLed in the image credits.

Brunei!

UNIVERSITY 1

WEST LONDON

l:'M;;;.k¥;~c"tr:~

MADE IN BRUNEI.:

Download this sheet, with image credits, at 3.ly/error Download the whole pack of cards, free of charge, at:

desig nwith i ntent.co. uk

ALL the patterns are reaLLy about interaction design in one form or another, but the Interaction Lens brings together some of the most common design elements of interfaces where users' interactions with the system affect how their behaviour is influenced. So there are some core Human- Computer Interaction patterns here, such as kinds of feedback, progress bars, and previews, and some currently less-used such as feedforward.

This Lens also includes patterns from the growing field of Persuasive Technology, where computers and phones influence behaviour through contextual information and guidance. Among these are kairos, tailoring and tunneWng, identified in 8J Fogg's seminal book Persuasive Technology: Using Computers to Change What We Think and Do.

Can you use the form of your object itself as a kind of interface, giving feedback or suggestive cues?

Royal VKB's 100g1250g Balancing Bowls are weighted so they tilt noticeably and audibly when the 'poriion size' is reached when filling

Can you let users @ ~ know their progress towards achieving a goal?

Could your system adapt what it offers to match individual users' needs and abilities?

The Pam personal activity monitor suggests exercise regimes tailored to the user-something approaching the role of a ~ personal trainer

1;::=====:r:=:1 85% profile completeness

Complete your profile quickly

tEJ Import your r~sume to build a complete profile in minutes.

R Pmtlle Lnmpleteness

IIiiII iiiiiiiiiiiiiJ.5%

o

~At1din!l<lrecolrimend"tiOllwillbling·/olJ lu90'l'l

SMI (now 23 7) zz 1 (kgml)

ProgressolyoLJrwelghl

Eall~n 270Callday

(from today')

-t- Advice

You'rcccmi"llrlgntslcnll.SUlIgcaU"":tryBddlnlloncormorcof~ourfB"'Orite

You II lose weight taster Do you w.mt th

o

o

Can you give users a suggestion at exactly the right moment for them to change their behaviour?

Can you let users know how what they're doing is affecting the system?

Can you offer users a wizard to 'tunneL' them through a decision process in the way you'd Like?

By inShlliin!l the following Illu!lin. yeu can use Typewriter Tools. Text Viewer. and Text COINNter fOI free.

FOJ(IIToolb91 pO\lll&I&d by Ask.com

'tf acceptthe Licerlss TSlifiS and want to install Fuxit Toclbar

Ii' Make Ask.com my default search

Can you show that the first stage of a process has been compLeted aLready, to give users confidence to do the next?

Can you give users a preview or simulation of the results of different actions or choices?

------'w

ADDRESS

Choose a delivery address

Is the address vou'c like to use displayed below? [f so, dick the corresponding "raspetch to this edoress" button. Or you can enter a new delivery address:

MR E SHOPPER's Address Book

~r D=i,p~"~'h~to=th"~'d~d'?J~,,,= Miss Penelope Pigg Rose Cottage

Turnip Lane

SWINDON, Wiltshire SN3 1DD United Kingdom

( Dispat(htothisaddress J

Brian Brains

PO Box 45

NOWHERE, Bucks SLO lAA United Kingdom

-111-:-[;]-

, I"

[;] .

Enter your details View ~ur result'll

'''''~

$6401<

$4BOK $320K floOK

$00 2 4 6 8 10

Can you give users feedback on their behaviour from other users of the system, equaL in status to themseLves?

~(Score5,lnslghtful)

by stienman j51024) <:;adavis®@@ubasics ... com> on Tuesday August C

digg ~ Join 0'99 I About L09'"

Technology World B. Business Science Gaming Llrestyle En1ertalnmen

~ Videos Images

'185 IJFI~ Walmart shopper takes a bat to 29 TVs (Video)

diggs II' erlyaJgd.ooln - Look, we've all had rough days. Ones that we wisl In fact. But we"ve yet to be pusneo to the brinK where me only 100;

IJ dfgg steam would be to take an aluminum baseball bat 10 nearly three

Peer feedback on comments and stories is central to sites such as 51ashdot ('karma' scores) and Oigg ('digging' and' burying')

[2] ~ t t3sury gtjVlhodl.lQQlhiS?

36ColTJllents

Everyone just watches, 00 one tries to stop ram ...

o

Can you give users a report on what they've been doing, or its effects?

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison & Neville A Stanton, 2010, ISBN 978-0-9565421-0-6.

This work is Licensed under the Creative Commons AttributionNoncommerciaL-Share Alike 3.0 Licence, except for certain images separateLy Licensed as detaiLed in the image credits.

Brunei ~

UNIVERSITY

WEST LONDON

lCI .. n.rl.·.I'CIrO~." if .,r~:!eJ~"""I ..

MADE IN BRUNEI:

DownLoad this sheet, with image credits, at 3.ly/inter DownLoad the whoLe pack of cards, free of charge, at:

desig nwith i ntent.co. u k

Design with Intent Ludic Lens

Games are great at engaging people for Long periods of time, getting them involved, and infLuendng people's behaviour through their very design. Yet this potential has (so far) been underexpLored in application to other kinds of situations outside 'recreation'.

The Ludic Lens includes a number of techniques for infLuendng user behaviour that can be derived from games and other 'playfuL' interactions, ranging from basic sodal psychology mechanisms such as goal-setting via chaLLenges & targets, to operant conditioning via unpredictable reinforce-

ment and rewards, to common game elements such as scores, levels and collections.

Lens

levels

ee

leave gaps to fiLL I

•

.y FarmVille -

G~

_iustcompleted level lolSoybeansmasteryln

discussion

'&'Staw<update<

_ea-ned"rug",;ewar<lfo-~"'ng.uCn"~edcateofarr ",,<.I Wd"i..> tu ,h",,, lh,,;r ~ULC"'~ with vuu'

Can you split

you r system up into achievable levels which help users feel like they're making progress?

flIlink,

~ 14 hour~ "go vi" farmV II" Com mer>!: ljk" Firld a coJlect;li:JIe

What happens if you set people a challenge, or give them a target to reach through what they're doing?

Ludic design patterns for influencir

~ Thu '" [0:02pm vl1! FarmVille Comment Uk .. Play FumVII'" now

_IS movln' Qn up In F"nnVllle!

_ att"in~d t~e level or Cream or til" Crop in F~rmVill~!

What happens if you encourage users to coLLect a set of things (friends, activities, places, objects, etc) through using your system?

Can you leave deliberate gaps (in a design, message, etc) which users will want to fiLL, becoming engaged in the process?

o Challenges & targets

o l~e.~~e.9~P~I:§fjllj

o Levels [;s-

o Make it a meme

o Playfulness

o Provoke curiosity

o Rewards arlic'leH,hic!,'o Role-playing o Storytelling

.v. January" at 9;21pm via FarmVille Comment Like Play FarmVille no

·

I

·

·

.

Easy-to-reach levels lower the barriers to participation and encourage continued engagement for games such as FarmVille

Whoever laid out this coffee tub as a target for throwing coins knew a lot about influencing people to donate generousl.yand enjoy it

What happens if your system gives users particular roles to play, or makes them feel Like they're playing a role?

What happens if you plan your design to be something people want to spread, and make it easy for them to do so?

Can you encourage users to take up or continue a

behaviour by [~~r~~!;;lrn[~:

rewarding it,

through the design of the system?

Can you design something which 'plays' with its users, provoking curiosity or making interactions into a game?

Kai's Power Tools (pioneering arm"·"

visual effects software) revealed

'bonus functions' to reward users who developed their skill level

Can you give users feedback on their actions as a score or rating allowing comparison to a reference point?

"

-

.

Can you tell a story via your design, which interests users and keeps them engaged?

What happens if you give rewards or feedback on an IIErI unpredictable schedule, so users keep playing or interacting?

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison & NeviLLe A Stanton, 2010, ISBN 978-0-9565421-0-6.

This work is licensed under the Creative Commons AttributionNoncommercial-Share Alike 3.0 licence, except for certain images separately licensed as detailed in the image credits.

Brunei!

UNIVERSITY 1

WEST LONDON

lCI •• url·l.ctro~ ')'~~''''

MADE IN BRUNEI:

DownLoad this sheet, with image credits, at 3.Ly/Ludic DownLoad the whoLe pack of cards, free of charge, at:

desig nwith i ntent.co. uk

Design with Intent PerceptuaL Lens

The PerceptuaL Lens combines ideas from product semantics, semiotics, ecologicaL psychology and GestaLt psychology addressing how users perceive patterns and meanings as they interact with the systems around them, and puts them into forms which invite the designer to think about how they might influence people's behaviour. Most are predominantly visual, but they need not be: sounds, smells, textures and so on can aLL be used, individually or in combination.

These techniques may often applied by graphic and interaction designers in the course of a job or project without necessariLy considering explicitly the influence thay can have on users' perceptions and behaviour.

or mood in some

way, to increase ~ should I buy a house no", or vai t and see If the ~. market fans any tur-ther-z

the engagement a : ~~;~ ~~ ~~~t:a~n~~r~~t~~~erestlng?

user feels? > You re not really talking about me are you?

* No Imnot I suppose L'n Just stressed et vcrk

:> Do you bet ieve It IS normal to be not you suppose P-"."'=~~~ .... ~"you re Just stressed at 'Work" I ~ Chatbots hiWe evolved beyond the * Everyone e 15e seems to be, too

dasslc EUZA_ and are bemg used m Say do you have any p sycho Lnq'i ca l problems? • 1. 'I'

SOCial engmeerlng attacks to extract ~

mformatlon and delIver malware Talk to ElIza ~

Can you use symmetry to make elements look related, or asymmetry to difference and

Can you use colour to suggest associations between particular behaviours and outcomes?

Can you employ a metaphor / analogy of something familiar, so people understand or use your system the same way?

Can your system mirror or mimic a user's behaviour

Possibility trees

Can you give people a 'map' of the routes or choices they can use to achieve different goals?

Can you direct your users' attention to what you want, by making it more prominent, obvious or exaggerated?

Can you (perhaps selectively) reveal what's going on under the surface, to influence users' perceptions and behaviour?

Can you make a user feel like he or she (or someone else) 'owns' or has responsibility for something?

Can you create an obvious contrast between parts of your design or context in which it's used?

Is there anything to be gained from making something look like it works one way, while actuaLLy doing something else (or nothing at

Can you make it look Like there's a sequence for users to follow, through the layout of elements?

Is she a Rogerian psychotherapist, a semi intelligent chat hot, or just a toy?

Can you use images or other sensory stimuli to set a particular mood for a user's interaction with

Can you remove cues that people take for granted, to get them to think more about what they're doing?

Can you design the form of your system to suggest particular actions (or constraints on action) to users?

Can you group elements so that users perceive they have similar functions or should be used together?

Can you make elements look similar so users perceive them to share characteristics, or that they should be used together?

PPCCoachillg$1 Trial http;llj>pC-<=><h,eQm ~PCo:.a'"I"9 ~or$1IOor14 Day. Of 10"" Acce ••

Can you use ambient sensory effects (sound, light, smell. etc) to encourage users to interact or behave in the way you'd

PBy-Per-Click Agency - www_w.sto":nS."I£hlda"'@~ng.com FUIIG.~G Mar"'Y~III""t ~e",c"". M •• "ceoJ ()~l",,,"atl,"1 FUI Itgl' ROI Pay Per Click Mansgemenl· 'HVffl.p~nocop;x,co,uk

Spe<lall5t P"lp~r CIIc.~eslgn. m';'''gemen1 ~r>(I,""yslS "er.'Ic.es

Sf'Onsored

Pay Per Click Advertising I Gooole Adl'lords I Yahoo

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Locldon with David Harrison & Neville A Stanton, 2010, ISBN 978-0-9565421-0-6.

This work is Licensed under the Creative Commons AttributionNoncommerciaL-Share Alike 3.0 Licence, except for certain images separateLy Licensed as detaiLed in the image credits.

Brunei!

UNIVERSITY 1

WEST LONDON

W''''''I·'''''·tl}jJ ')~Qg@'''''I-

MADE IN BRUNEI:

Download this sheet, with image credits, at 3.ly/perce Download the whole pack of cards, free of charge, at:

desig nwith i ntent.co. u k

Design with Intent Cog n itive Lens

The Cognitive lens draws on research in behavioural economics and cognitive psychology Looking at how people make decisions, and how this is affected by 'heuristics' and 'biases'. If designers understand how users make interaction dedsions, that knowledge can be used to influence interaction behaviour. EquaLLy, where users often make poor dedsions, design can help counter this, although this may lead to a 'we know whafs best for you' attitude.

Dozens of cognitive biases and heuristics have been identified which could potentiaLLy be applied to design. The patterns detailed in these cards are some of the most commonly used; this selection draws particularly heavily on the work of Robert CiaLdini, Dan Ariely, Richard Thaler and Cass Sunstein.

'iii' 1-S00-MAGAZINES (800-624-

:C~~~;~;Q~e~~aZmeS~bX"PtiOn G

Desire for order

Can you infLuence_ users by helping them reduce feelings of guilt about their behaviour?

People""'gazineis~weeklymagazinefeaturin9all!h People magazine is an" altha mo~j popular celebrtty n

III FREE GIFT: FREE

W'~I

I

Can you use an authority figure or authoritative instruction to teLL users what they should (or should not) do?

Our coffee won't a bitter taste in your mouth. It's Fairtrade.

Can you get users to commit to an idea or goal, so they feel they should behave consistently with this commitment?

Can you add 'decoy' choices, making the others (which you want people to pick) Look better in comparison?

.* ... 8ASEOON 59 CUSTOMER REVIEW Wr~ .. A Review I Read All Reviews

$79.88

YOU SAVE 44%

...

I:l

5JISSUES:~

$11607

YOU SAVE 45%

...

Can you use people's desire for tidiness to influence them to rearrange elements or take actions you want them to?

, Personality

Can you design your system to engage people's emotions, or make them emotionally connected to their behaviour?

Is it possible to show users the choices that an expert or authority figure would make when in the same situation they're in?

Can you sellectilvetv. present choices in a way which frames the range available in a more positive light?

Cafte Latte Caffe Mocha

Iced Cane Mocha Caffe Americano Cappuccino Caramel Macchiato Vanilla Latte

Skinny Vanilla Latte White Chocolate Mocha

Can you make it easy for a new behaviou r to become habitual, by building it into an existing routine?

Can you give your system a personality or character that engages users, becoming a 'social actor'?

0"",,, .. , a 4U",,,&~e"'fmrnn...,

Can you help users see other people's perspectives and thought processes, by revealing them through the design of your system?

Can you make us,~rs:;:;;1I;d;;:i=~i\~l! feel they've been done a favour (by the system, or by other users) and want to return it?

Can you rephrase or rename what you'd like users to do, so it aliqns better with what they already want to do?

AccmJflt Password ~ l>Jotic~ Profile Design Connect;

f9:1 Use Twitterwilh Text Messaging!

W Twitter is more run when used through your mobile phone. Set yours u p tt's oasyt

~ , .... ,~"':, Price For Both: £26,40

~;(=t~ + I. Ii> Add both to Bil~ket ,

~ Show availability and delivery details

Can you emphasise that a resource is valuable, limited in quantity, or running out (or actually limit it artificially) ?

Can you show people what other users like them are

Customers buy this book with BehaVioral Theory of the firm by R

l,Chooseyourcountry United states,:!

doing in this situation, and which choices are most popular?

Customers Who Bought This Item Also Bought

I

If

Bahavioral Theory of the Firm by Ri<:hard M Cyert

i:rlrlrlrl:t.(3)

".Iences of the. Artlflclal by Her

Simon [!]:>:'[!]

:*(2) ~

Account password~Noti(eS Profile Design connecter

We're used to retailers emphasising that 'everything must go' and then not actually dosing; in this case, however, the shop did dose down

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison &. Neville A Stanton, 2010, ISBN 978-0-9565421-0-6.

This work is licensed under the Creative Commons AttributionNoncommercial-Share AUke 3.0 Licence, except for certain images separately Licensed as detailed in the image credits.

Brunei!

UNIVERSITY 1

WEST LONDON

~,lplg;;\L·.tl}]

MADE IN BRUNEI:

Download this sheet, with image credits, at 3.ly/cogni Download the whole pack of cards, free of charge, at:

desig nwith i ntent.co. u k

Design with Intent MachiaveLLian Lens

The MachiaveWan Lens comprises design patterns which, while diverse, aLL embody an 'end justifies the means' approach of the kind assodated with NiccolO MachiaveW. These wiLL often be considered unethicaL, but nevertheless are commonly used to control and influence consumers through pridng structures, planned obsolescence, Lock-ins and so on, and are central to work by authors such as vance Packard and Douglas Rushkoff, reveaUng the 'hidden' structures which shape our everyday behaviour. In technology contexts, Benjamin Mako HiLL and Chris Nodder have both done great work exploring this area. Elements of game theory are present in some of the patterns, and this is worth further investigation.

Bundling

Degrading performance

Can you deUberateLy disabLe some functions even though they're sti present, to drive users to upgrade, or to allow price discrimination?

Can you include something you want users to do, aLong with something they want to do, so both get done?

Can you degrade the performance of a product or system untiL users compLy with some behaviour change you want?

Can you give something away which gets peopLe interested or addicted, so they come back and pay for more?

Download the Introduction- Two Personal Stories

users' expectations or assumptions by controlling the reference points they have?

Download the Interview: @1, Bill Moggrlckle 124MB)

Download the Chapter:

m DownroadCIlaPterPDh.

For more information visit the Chapter page

To play the interviews you wHi need Qulcktime 7 cr higher. To view lhe chapter you will need Acrobat Reader.

Can you configure Can you design Can you design Can you structure
a system so there your system so things to become a system so that
is no 'middLe users become technoLogically no one user can
ground' possible, Very Quite Almost Completely committed to a superseded (or get an advantage
useful useful useless useless
and users must Me particuLar format even wear out) over others
make a choice one these or way of doing quickLy, so peopLe simpLy by being
Design
way or the other? with ,;_; iq ,:J J things? repLace them? firstto act?
Intent ' .[:t
I Panasonic cameras include a
'battery authentication' system,
which prevents using cheaper
- . non-Panasonic replacements Worry resolution

Can you get users to try different

We may need to contact you if there are problems with your registration details. Please provide us wrth a number where we call contact you or leaVe a message.

Can you design things to become unfashionabLe or undesirabLe quickLy, to spur the desire for replacement or upgrades?

Can you heLp

actions or repeat a updates in my clinical area, forum debates.revtews. disease behaviour by sccasronat email about other medical content that might be of

making the system respond or give

feedback sLowLy? ~ ~

I

.

-

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison &. NeviLLe A Stanton, 2010, ISBN 978-0-9565421-0-6.

This work is licensed under the Creative Commons AttributionNoncommercial-Share Alike 3.0 licence, except for certain images separately licensed as detailed in the image credits.

Brunei ~

UNIVERSITY IE

i

WEST LONDON

~'iiihl;k~l'~MEl

MADE IN BRUNEI.:

Download this sheet, with image credits, at 3.Ly/machi Download the whole pack of cards, free of charge, at:

desig nwith i ntent.co. u k

Design with Intent Secu rity Lens

The Serurity Lens represents a 'security' worldview, i.e. that undesired user behaviour is something to deter and/or prevent though 'countermeasures' designed into products, systems and environments, both physically and onUne, with examples such as digital rights management.

From a designer's point of view, this can often be an 'unfriendly' - and in some circumstances unethical - view to take, effectively treating users as 'guilty until proven innocent', However, taking inspiration from the the patterns, irs possible to think of ways that they could be appUed to help users control their own habits or behaviour for their own benefit - encouraging exercise, reducing energy use, and so on.

Work For You .com

Can you use ambient sensory effects (sound, Light, smeLL, etc) to make it harder for users to behave in certain ways?

What happens if users know (or believe) that what they're doing is visibLe to their peers also using the system?

Can you give people 'lower down' a hierarchy the ability to observe and monitor the behaviour of people above them?

Sgn In Jon

Tom Watson

What happens if users know (or believe) their behaviour is visibLe to or monitored by peopLe in positions of power I

~1P~ l Lords cceotcs wnttcn i-l.nswc:rs and e.tctcmcnts '::1111 cc

Labour MP for West Bromwich East

Ente.-",d Parliclfmmt on 7 Jun., 2001 - G~n~r~1 etsct on

Majorit,,: 1t,&:'," votes, '),"nd out or e-e

TheyWarkFarYou allows the public to monitor poUtidans' activities easily~ transparency leading fo better accountability

I

Send <I message to vour MP ("i~ Wrjt..ToTh~IH.cvn,)

Sign up to nesreromroun-m io cet meseaoes from your M."

Email me whenever Torn Watson speaks (no more than once per day Help us add v,d .. o by matching a speech by Tom watson

What happens if your design threatens to (or actually does) harm users who behave in the

What happens if your design threatens to damage users' property if they use it the

Can you give users different choices or access to functions depending on the capabiLities they can demonstrate?

Can you give users options or access to different functions depending on their possession of a speciaL tool, key, device or token?

Access cards allow the issuer to restrict entrance to certain buildings or areas to whoever has a card with the right permissions

previous behaviour?

Can you make different choices available to users depending on their Location?

Can you use criteria innate to particuLar individuals, groups or objects to block or make different options availabLe?

a common error.

You have made ,uestioll 01 the las:

, take in the first qt terms and 'lou d

You made a, mrs in SI coheren .

asked to define ~O~k~- OU 1ailed to d\stlngu

the answer was , take because \j

You made thiS rrns efix M (mega) ~

m (mil Ii) and the pr

10-'g-10-'k9 I cas'

1 mg= - e result 0 a

II be that tllis error ~a;a~ and lower cas'

It may we lth use of uppe

conversant ;;n refix symbols. nt 'Iou will

symbols an P u are conversa ,

•!l!""'''!'!''' __ ~""'!'''!~~-'''' t sure that yo k .

f you are no " k of this boa. •. ,

Teaching machine' textbooh viii at the nac

allow students to progress In 9 e

different orders depending on which kl the exercise below. ~

concepts need more explanation OW tac e ~

Can you change the options available to

Can you test what users know (information, passwords, etc) to give them access to different functions?

users based on their current or

Based on Design with Intent: 101 patterns for influencing behaviour through design by Dan Lockton with David Harrison &. Neville A Stanton. 2010. ISBN 978-0-9565421-0-6.

This work is licensed under the Creative Commons AttributionNoncommercial·Share Alike 3.0 licence. except for certain images separately licensed as detailed in the image credits.

Brunei!

UNIVERSITY 1

WEST LONDON

['··'·'1·'·""9

,~,~#@,."tu:;

MADE IN BRUNEI:

Download this sheet, with image credits, at 3.ly/secur Download the whole pack of cards, free of charge, at:

desig nwith i ntent.co. u k