BRANDS OF SHAMPOO USED BY SEC B AND C

1. Karthika
2. Meera
3. Chik
4. Velvet
5. Clinic Plus

These are the major brands of shampoo used.

Pantene and sunsilk are used more by SEC A and B.

Chik is famous in SEC C and D and towns of pop less than 1 lakh.

Head & shoulders and Clinic All clear are selling more in SEC C and D.

CREAMS USED IN SEC B AND C

The popular creams used are

1. Fairever
2. Fair and Lovely
3. Vicco Turmeric

Towns of pop 5-10 lakhs and 1-5 Lakhs use Fairever more.

Low Unit Price category in Fairness creams is dominated by Fair And Lovely and Fairever

SEC C uses Fairever more compared to other SECs.

In towns of population 1-10 Lakhs, FE usage is high.

In rural places, FE usage is very low.

• 77% use fairness creams twice a day.

• 87% use talc after fairness creams.

• 13% don’t use talc after fairness creams.

• 20% in rural towns don’t use talc after cream.