P. 1
Creativity Ad and Design School Guide 2008

Creativity Ad and Design School Guide 2008

|Views: 71|Likes:
Published by Kirtiman Sharma

More info:

Published by: Kirtiman Sharma on Oct 21, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less







What does it take to become a standout creative in today’s media world? Talent, discipline, good training and a strong sense of self. When it comes to finding the best talent, today’s ad and design schools can point you in the right direction for the future Turn the page to see for yourself

jobs á la mode.
You’re very, very good, but not very happy; you’re sometimes happy, but always broke; you’re looking, but not finding; finding, but not interested. Meanwhile, world-wide staffing is on the rise, killer companies are in competition for hires and star-seeking employers are hungrier than ever. How does one navigate this window of opportunity? Welcome to TalentWorks at AdAge.com. AdAge.com/TalentWorks is the premier crossroads for top advertising, marketing and media talent — and the HR professionals trying to bring them on board. Torn from the pages of our weekly publication, AdAge.com/TalentWorks — the on-line version — is an effervescent, all-inclusive, interactive jobs boutique featuring leads, perspective, expertise and advice. And we are very much open for business. So whether you’re looking to climb, or looking to hire, the King of All Advertising Industry Media is also the place to grab your piece of the pie. AdAge.com/TalentWorks. Brand new jobs. With a cherry on top.
For advertising information contact Greg Altieri at 212•210•0752 or via email at galtieri@adage.com

From the printed page to digital media. 08 . LEFT TO RIGHT: Computer Animation. They are nothing less than a dedicated road map to your future staffing success. from product design to illustration and more. our special annual supplement featuring the very best places to work in the fields of advertising.com Richard K. And then. Ringling College of Art and Design Korean Air. allinclusive. design and best business practices to the next generation of stars. page by page. Frame by frame. and HR recruiters. The Creative Circus Kowalski Kowality. For more information on any of the above. effervescent jobs boutique at www. AD & DESIGN SCHOOL GUIDE . give me a call or send me an e-mail.com Adam Gold General Manager 212-210-0241 agold@creativity-online. Enjoy the guide—and happy hunting. Custom Marketing Solutions 312-649-5239 kegolf@crain. LEFT TO RIGHT: Saturn. Miami Ad School THIRD ROW. COVER TOP ROW. check out TalentWorks. For more ways to win the battle for today’s top talent. creative directors. S3 . to complete the recruitment trifecta. Chicago Portfolio School Fine Art. Today’s top students will become tomorrow’s award-winning creative professionals. VCU Brandcenter Atomicola. Advertising Age’s online.adage. marketing and media.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE TABLE OF CONTENTS S4 Academy of Art University S6 Chicago Portfolio School S8 College for Creative Studies S10 S12 S14 The Creative Circus Miami Ad School Ringling College of Art and Design S16 S18 Savannah College of Art and Design VCU Brandcenter THE SHAPES OF THINGS TO COME As the media industries shake and quake about the shortage of talented creatives in the market. Savannah College of Art and Design Adam Gold General Manager. Sincerely. marketers and media types of most every kind would do well to study the pages that follow. the schools in Creativity’s 2008 Ad & Design School Guide are among the finest in the nation and represent a great opportunity when it comes to finding the best and brightest—and finding them first. Academy of Art University SECOND ROW. a handful of schools are going about the business of teaching art. pixel by pixel.com/talentworks. LEFT TO RIGHT: Leatherman. the story is unfolding—and the 2008 Guide is the place to start to find gold in the form of future award winners. Creativity 212-210-0241 agold@creativity-online.com Karen Egolf Editorial Director. Skews Associate Editor Barbara Knoll Proofreader Jeanine Dunn Art Director Hara Allison Associate Art Director Suzanne Fleischman Production Manager MAY . Ringling College of Art and Design Fanta. make sure you’re represented in the TalentWorks Career Guide. College for Creative Studies Milk-Bone.

Bachelor of Fine Arts. the academy hosts an annual industry reception. makes it the perfect place to study advertising. Collaborate with the best: Students graduate with portfolios applying clever concepts to stylish magazine ads. and interactive pieces. Fosberg. only). Animation/Visual Effects. and Publicis & Hal Riney. Overview: Established in 1929. Graphic Design. Tor E. Academy of Art University alumni have worked on some of the most innovative campaigns out there. Ian Kirkpatrick. Pierre Chan. Stephens. AD & DESIGN SCHOOL GUIDE . Additionally. illustrator.F. Academy of Art University is the nation’s largest private accredited art and design university. Illustration. integrated communications. Jason Sperling was the copywriter for Apple’s “Mac vs. art direction. instructors Starving students: Phuong Le. Recent graduates have found work with top agencies such as Crispin Porter+Bogusky. Pick a real-world emphasis: The curriculum emphasizes the three main jobs in an ad agency creative department: account planning. Find out more about the School of Advertising at www. The university’s location in San Francisco.edu] [www. and Mike Brenner and Greg Coffin teamed up for Scion’s “Little Deviant” campaign. Attik. art director. Computer Arts: New Media. Clio. CALIF. Mark Edwards. interactive advertising and more. instructor . You may have the chance to collaborate with actual clients. Master of Fine Arts degrees and certificates. SAN FRANCISCO. Chris Bull and Mike Lee. MAY . By graduation. Succeed far and wide: To help advertising students get their work seen. only). Courses are available on campus and online. Industrial Design. TV and radio commercials. Silverstein & Partners. art director. you can count on having a competitive portfolio. copywriter. Interior Architecture & Design. netting a wealth of experience. art and business intersect. 08 Milk-Bone: Sheri Meyer.A. campaign design.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE ACADEMY OF ART UNIVERSITY 79 NEW MONTGOMERY ST. advertising students win numerous Andy. On May 22. One Show and CMYK awards every year. instructor Benjamin Moore: Jessica Kaihoi. Tony Johnson. Art Directors Club. copywriter. students will get to mingle with top professionals and have their work reviewed. copywriter.academyart. 94105 800-544-2787 Fax: 415-618-6287 [info@academyart. where technology. ad students have worked with Electronic Arts and Fuse Beverages. Fashion.edu. with almost 12. Arch.000 students. The school functions like a fast-paced downtown ad agency. Rebekah Smith. Most recently. Fine Art. copywriting. Learn from pros: The School of Advertising faculty has spent decades in the industry. Motion Pictures & Television/Acting and Photography Degree offered > Academy of Art University offers accred- ited Associate of Arts. art director.academyart. Curriculum > Courses in account planning. art direction and copywriting. Goodby. S4 . Advertising was the first program established by founder Richard S. It pulls instructors from top agencies around the Bay Area and routinely flies in top professionals. Digital Arts & Communications (B. You’ll have access to the academy’s extensive multimedia resources. Addy.edu] Programs offered > Architecture (M. PC” campaign.

www.A n y o n e o f t h e 1 2 m a j o r s a va i l a b l e f ro m t h e Ac a d e m y o f A r t Un i ve r s i t y. San Francisco will give you more than a degree.2787 . whether you study online or on campus. They’ll give you the skill. you’ll be ready to pursue the career you’re passionate about. So.544.800. the vision and the experience necessary to build your portfolio.academyart.edu 1.

at our school.. Web Development All advertising students take a year’s worth of courses that include account planning. Please visit us at www. CSS. AD & DESIGN SCHOOL GUIDE . on subway station platforms.” But we’re really an “idea school. Students can start Chicago Portfolio School at the beginning of any quarter. The Chicago Portfolio School is the only one-year full-time program in the U. Copywriting. viral video. ILL. Chicago Portfolio School’s Web Development curriculum includes courses in basic Web development languages such as HTML. 60610 312-321-9250 [www. CHICAGO. microsites and virtually any place that can jump-start a brand (and is legal). Flash. along highways. Photoshop and Flash.S.com or call 312-321-9250. typography. MAY . Bang & Olufsen Leatherman Mad Croc Sony Cyper-shot Trump Int’l Hotel & Tower Montblanc S6 . on Web banners. we receive more applications than we can accept so we encourage students to apply early. Computer classes > Adobe InDesign. 08 . and the only way to really learn is by doing. PHP and Ruby on Rails. of course. For more information or to arrange a visit.com Chicago Portfolio School is a one-year portfolio program for students who want to work in the advertising industry.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE CHICAGO PORTFOLIO SCHOOL 25 W. logos. poster design. parked cars. we are an “ad school. HUBBARD ST.com] Programs offered > Art Direction. in storefront windows and parks. airport luggage carousels. Design. (What are we waiting for? Advertising and design are trades. print campaigns. So our students start making concepts and ads Week 1. call Maria Scileppi at 312-321-9250 or e-mail maria@chicagoportfolio. However. In short. Web design. 360° campaigns. and we are eligible to accept international students.” Ideas.) Our instructors are awardwinning working professionals who use real-world industry standards to judge student work. strategic thinking and even stand-up comedy.chicagoportfolio.chicagoportfolio. start with concepts and finish with lots of print ads. But our students also create ideas that appear inside pizza boxes. Illustrator.

Project1 5/6/08 11:46 AM Page 1 .

we were the first art institution to embrace the Arts and Crafts movement. To find out more. Our large concentration of national agencies is an added benefit. real clients. Honda. call 313-664-7870. art directors. our graduates have impacted every part of advertising and design in America. after transportation design. Doner. Graphic Design. time-based media and presentation skills. Courses include: art direction. KIRBY. Leo Burnett USA. designers. integrated marketing. JWT. diversity marketing. Photography. Agencies sponsor our courses where the classroom is the creative department and the clients. briefs and competition provide realworld experience. AD & DESIGN SCHOOL GUIDE . Carmichael Lynch. and many students receive offers before graduation. Ogilvy and Young & Rubicam. digital filmmaking. Organic. as well as portfolio development. 48202 Programs offered > Advertising Design. Illustration. MICH. Agencies with CCS talent span the advertising world: BBDO. Mars. Product Design. Since that time. 08 . Corporate partners and sponsored projects bring the real world into the classroom by connecting students with actual clients. McCann Erickson. Crafts. Overview: Established in 1906. Art Education.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE COLLEGE FOR CREATIVE STUDIES 201 E. Lowe. Interior Design. guerrilla marketing. Real brands. Students regularly intern to earn college credit and valuable experience. Indy Racing League and Nike. GlobalHue. Our client list includes the Boy Scouts of America. photographers and animators to produce campaigns. Campbell-Ewald. designers and copywriters Advertising Design students receive an interdisciplinary education second to none. Dozens of agencies attend annual portfolio reviews. Transportation Design Degrees offered > Bachelor of Fine Arts and Master of Fine Arts Curriculum > The Advertising Design curriculum provides a challenging program that addresses the needs of today’s advertising agencies and responds to the current dynamic marketing environment. Chevrolet. real experience: Under the guidance of the faculty of creative directors. Chrysler. Fine Arts. S8 . Rubin Postaer. They regularly partner with transportation and product designers to bring products to market. digital advertising. Entertainment Arts. DETROIT. Students team with film majors. television production. The second degree we offered. was commercial art. marketing. illustrators. campaign development. copywriting. MAY .

of our graduates go on to portfolio schools. For more information on getting it done in four years instead of six. please call 313-664-7870. . Art school? Try ad school. 0% Advertising Design Department That’s because 100% of our students are prepared to go to work when they graduate.

bright and energetic. ultimately. ATLANTA. creative thinking and pushing the limits of students’ creativity. packaging.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE THE CREATIVE CIRCUS 812 LAMBERT DRIVE. Find out more. So students have the best tools possible to succeed and compete. 30324 404-607-8880 [www. and brand and collateral development. since the ad campaign we’re running has also been created entirely by current students. No wonder Circus graduates have won enough Cannes Grand Prix awards. Justin Bajan. All classes ultimately lead to pieces that can be used in a portfolio.com. And the Creative Circus is an environment like no other. It’s nurtured in an environment that encourages growth. And it produces work that’s powerful. And that’s pretty much the whole point of the Creative Circus: the work. Students Graduate With > A portfolio and a Certificate in Copywriting. Art Direction. This creates portfolios that are polished. experimentation.creativecircus. art directors. In fact. It’s powerful. Rick Williams.creativecircus. It’s fresh. photographer Magical Thinking: Jeff Previdi. Call 404-607-8880 or visit www. GA. graphic designer Steamies collectible figurines: Jarrel Fudickar. It’s open. graphic designer. And it speaks for itself. failure. Advertising courses stress real-world strategic thinking and creation of unexpected concepts. MAY . Our digital imaging lab is second to none. Chances are you already have. And it shows. fresh and smart. Web design. That focus also comes from our instructors. Saturn: Charles Austin.com] Programs offered > Copywriting. smart and relevant. Stephen Lum. But great work doesn’t come in a bottle. Graphic Design and Image Curriculum > Classes are focused on real-world marketing and advertising problem-solving. copywriter. it even speaks for the whole school. photographer Look around this page. Image classes focus on commercial photo applications and digital work flow and processes. The Creative Circus is a school firmly rooted in reality but loose enough to change the world. each with its own 23-inch cinema display and CRT palette monitor. Lance Parrish. the Creative Circus is also a leader. Art Direction. copywriter S10 . One Show pencils and Clios to fill a small planet. more and more work and. NE. 08 . And it’s no wonder we have almost a 100 percent placement record. They present challenges that prepare students for the rigors of the business while they maintain standards that aren’t simply pulled from a textbook. art director. logos. who all work in the communication arts industry. AD & DESIGN SCHOOL GUIDE . undeniable. graphic designer NoDoz: Raquel Salaro. Classes are taught by working professionals who uphold industry standards for all students. Josh Fuehner. professional and relevant. with the best technology available today: Twelve dual G5 Macs. In the ever-evolving world of digital image-making. Graphic Design or Image Ace Hardware (rebranding): Jeff Hester. memorable. It’s collaborative. The Graphic Design curriculum includes bookmaking. success.


. Master of Science in Mass Communications If everybody agrees Typical blows.miamiadschool. Typical does produce graduates. the world’s purest spirit. written everywhere we look. reach into the jar marked Typical.” Then. Hell..” And to be sure. and it’s about as i-savvy as your grandmother. People we call “pop culture engineers. art director.” Moreover. So we’ll do both. Typical doesn’t even know what Digg is. Which is why we’re anything but. copywriter What a scrappy little tiger cub! This ruff and tumble furball loves to scamper and pounce! This moment of purity brought to you by Skyy Vodka.com] [www. Suite B MIAMI AD SCHOOL EUROPE Finkenau 35. Ricardo Wolff. it can’t write a sitcom or produce a Web film.: Croix Gagnon and Siavosh Zabeti.” Here’s where we prove it. Now we give this an ending that isn’t Typical either: Chocolate chip cookies kill kittens. “There’s nothing Typical about us.” it’s quite another matter to prove it. Alvaro Alvim. we certainly have. We’ll start with. “We’re not your Typical portfolio school. “If you want to suck an egg. Here’s where we say it. Rosser Reeves said. It’s calling for fame-generators. tweet or Digg. Fashion Photography/Editorial Design Degrees offered > Associate of Science in Mass Communications. Art Direction. art director.com] MIAMI AD SCHOOL 955 Alton Road. trendsetters and game-changers. (Does Crispin Porter+ Bogusky ring a bell?) Typical hasn’t compiled a roster of guest instructor rock stars. AD & DESIGN SCHOOL GUIDE . We do.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE MIAMI AD SCHOOL MIAMI AD SCHOOL The School for Pop Culture Engineering 800-858-3190 [info@miamiadschool. With our Quarter Away program. Account Planning. See? Even our name isn’t Typical. 22081 Hamburg MIAMI AD SCHOOL/ESPM SÃO PAULO Rua Dr. graphic designer .” Next there’s “Typical doesn’t think the way we think. So you can go with Typical if you want. Miami Beach MIAMI AD SCHOOL MINNEAPOLIS 25 North 4th St. We have. art directors Gold Type Directors’ Club winner: Jennifer Barger. “We’re not your Typical portfolio school. Typical is not partnered with a network of proven thought leadership.” Which is why. “To be Typical is to be invisible. Graphic Design. It’s a universal truth. “Typical doesn’t know anything about social media. “Typical is completely lost when it comes to making brands popular in popular culture—it doesn’t post. blog. And here’s where we give Typical some credit. Suite 201 MIAMI AD SCHOOL SAN FRANCISCO 415 Jackson St. MAY . We are. And those graduates often show up ready to work with decent portfolios. Ian Hart. in an effort to put our money where our mouth is (also not Typical). upload. But the problem is Typical doesn’t seem to realize that today the industry is calling for more. 123: 5o Andar Villa Mariana MIAMI AD SCHOOL MADRID Santa Cruz de Marcenado 4—local 4 Programs offered > Copywriting. Gold Clio winner for Jeep: Sebastian Kauffman. Typical hasn’t made it possible for students to gain work experience all over—from Shanghai to Amsterdam.” And who can forget when Alex Bogusky muttered at a urinal in Cannes. 08 Students in Miami attend class with students in Minneapolis via video conferencing “Face2Face” technology. why is Typical so typical? You’ll be hard-pressed to find a soul who’ll argue with the fact that Typical just doesn’t cut it. Gold Clio guerrilla winner for Williams Electric Co. Typical doesn’t invest in a technology infrastructure that can put pupils face to face with instructors all over the world. copywriter Silver Clio winner for Skyy Vodka: Croix Gagnon. S12 . we call our program the School of Pop Culture Engineering from Miami Ad School.” But while it’s easy to say. seed.

we’re pretty sure we can help Ben’s future attempts at changing pop culture hit closer to the mark. LEARNING HOW TO POST STUPID VIDEOS ON YOUTUBE TAKES CONSIDERABLY LESS DISCIPLINE. But with hard work and perseverance.LEARNING HOW TO EFFECTIVELY CHANGE POP CULTURE TAKES DISCIPLINE.youtube. If you’ve never heard it. But changing pop culture is hard. As a first quarter student. by MIAMI AD SCHOOL . or seen its accompanying video. Not many people have. Just ask Ben Miller. ® http://www. you’re not alone. Ben wrote and recorded “Driveway Love” for his class .Music and its Effect on Pop Culture.com/maspopculturevids If changing pop culture were as easy as posting a video on YouTube® there would be no need for the Miami Ad School of Pop Culture Engineering.

In 2007. Computer Animation. art history and liberal arts. Founded in 1931 by noted art collector.S. MAY .edu] Programs offered > Advertising Design. and our computer animation program was ranked No. Graphic & Interactive Communication. in Sarasota. coming from 43 states and 31 countries. Fla. designers and scholars—who share their broad backgrounds and professional expertise in the classroom.ringling. 1.* Business of Art & Design. This spring. Photography & Digital Imaging and Sculpture *Beginning fall 2009 Degrees offered > Bachelor of Fine Arts. Hallmark and even the CIA. regional and national levels. ideas and skills essential to succeed as an artist.. Digital Film. Help us change the world: There has never been a better time to be an artist or designer than today. DreamWorks. S14 . 41-acre residential campus.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE RINGLING COLLEGE OF ART AND DESIGN 2700 N. TAMIAMI TRAIL SARASOTA. Ringling College of Art and Design has cultivated the creative spirit in students from around the globe. and is also recognized as a leader in the use of technology in the arts. Walt Disney Co.S.200 students study here. Study in the subtropics: Today. 1 in North America by the acclaimed 3D World Magazine and among the top 20 programs in the country by Variety. only) [www. subtropical. the private.. AD & DESIGN SCHOOL GUIDE .edu. And there is no better place to reach that goal than Ringling College of Art and Design—changing the way the world thinks about art and design. Target Stores. Interior Design. For a copy of our latest catalog e-mail admissions@ringling. Fine Arts. the Society of Illustrators accepted 27 Ringling student works into its Scholarship Competition—more than double that of any other art college in the nation. 34234-5895 941-351-5100 800-255-7695 (Toll-free U. Printmaking. well-rounded first-year program focusing on studio courses. not-for-profit college is fully accredited by the National Association of Schools of Art and Design and the Southern Association of Colleges and Schools. demanding visual arts-based cur- riculum engages innovation and tradition through a strong. Broadcast Design/Motion Graphics. Noted recruiters include Apple Computer. Almost 60 percent live on the lush. BusinessWeek magazine named us one of the top design schools in the world. 08 Nicole Mauser Kelly Versaggi Nicole Fernandez Jane Radstrom Kristyna Tylova Joshua M. Be among the top tier: Ringling College has evolved into one of the most prestigious institutions of its kind in the U. Join us in our creative revolution. Bachelor of Arts Curriculum > Rigorous. designer or creative professional. FLA. Make a name for yourself: Students showcase their superior talents in various competitions on the local. Illustration. © Greg Hall For more than 76 years. Ringling has 140 talented faculty members—all practicing artists. Game Art & Design. Garcia . real estate magnate and circus impresario John Ringling. Painting.edu or visit our Web site at www. Courses are concentrated on the concepts.ringling. computer animation alumna Bevin Carnes won a Student Academy Award—one of only 11 given worldwide.

email admissions@ringling. Ringling College of Art and Design has cultivated the creative spirit in students from around the globe.351. We think you’ll agree we’re one of the hottest art and design colleges in the nation! www.edu. visit us online at www. If you think you have what it takes to be one of the world’s leading artists and designers and are ready to pursue your passion.edu.ringling. or call us at 941. located in Sarasota.ringling.edu . Ringling is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts. we invite you to join our creative community at Ringling College.5100.Project2 5/2/08 1:15 PM Page 1 Changing the Way the World Thinks About Art and Design For more than 76 years. Today. For info on campus tours and a copy of our latest catalog. Florida.

teaching creative copywriting.A. Goodby Silverstein & Partners. France. Students graduate with strong portfolios featuring work that is in sync with the advertising profession. dynamic and ever-changing industry. Going beyond the fundamental skills training it takes to get a job. MAY .edu] [www.A. Advertising design at SCAD: The advertising design program at SCAD prepares students for careers in the advertising profession. SAVANNAH.edu] [www.F. Faculty: Of the 523 faculty members at SCAD.scad. The goal of the college is to nurture and cultivate the unique qualities of each student through an interesting curriculum. The roster features professionals who are experienced and well-known in their fields. BOX 77300.edu/atlanta] Degrees offered > Bachelor of Arts (B.) Modernista! Executive Creative Director Gary Koepke reviews an advertising design student’s portfolio. Haiti. undergraduate student in advertising design S16 . JWT. SCAD students learn the most current. under the leadership of involved professors. in an inspiring environment.O.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE SAVANNAH COLLEGE OF ART AND DESIGN SAVANNAH: ADMISSION DEPARTMENT P.) Master of Arts (M. Jefferson.) Master of Fine Arts (M. Miracle-Gro (outdoor): Nelson Outdoor–James P. and offers degree programs online through SCAD-eLearning. SCAD has locations in Atlanta and Savannah. Droga 5.F. GA. 08 . Advertising design graduates are prepared to work at the leading edge of the advertising business. Merkley+Partners.. as well as Lacoste.. Ind.O. GA. Deutsch. ATLANTA.A. Port-au-Prince. the program prepares students to join the industry as creative professionals who will become leaders and principals of design. Career preparation: The advertising design program at SCAD produces graduates with superior capabilities and potential.A.” the Savannah College of Art and Design exists to prepare talented students for professional careers. 30357-1300 404-253-2700 or 877-722-3285 [scadatl@scad. Some employers of SCAD alumni include: Boone-Oakley. undergraduate student in advertising design Korean Air: Dodard Paris–Fabian Dodard. Ga. Nelson. BOX 2072.edu] ATLANTA: ADMISSION DEPARTMENT P. Advertising design faculty members bring to the classroom their professional experience from major agencies and their own companies. AD & DESIGN SCHOOL GUIDE . Overview: Named one of Kaplan’s “25 cutting-edge schools with an eye toward the future. strategic planning. a fast-paced.) Bachelor of Fine Arts (B. Ogilvy and Vanity Fair. 31402-2072 912-525-5100 or 800-869-7223 [admission@scad. 80 percent are full time.scad. business and integrated brand marketing in addition to primary career preparation. emphasizing learning through individual attention in a positively oriented university environment. progressive advertising principles and practices through coursework that parallels professional practice with actual clients.


quality of graduates and innovation). planning directors and creative directors have to say about hiring our graduates. VA.rm116. the business of advertising. visual communications. presentation skills. film storytelling. No other school challenges its students to think the way our students think. and strategists and brand managers are taught to think creatively. BusinessWeek named us one of the top business/design schools in the world. and we approach each business or communications problem with complete media neutrality.edu] [www.edu) Though the work here is a fair representation of what is being done at VCU Brandcenter. Take a look at the next page to see what recruiters. Communications Strategy. qualitative and quantitative research techniques. And Advertising Age just named us the No. In November.vcu. Copywriting. 1 ad school—overall and in all three categories (quality of program. 23284 [www. alongside great schools such as Harvard. RICHMOND. AD & DESIGN SCHOOL GUIDE . JEFFERSON STREET. S18 .brandcenter.edu) or Katherine Keogh. after all. Contact > If you have any questions about the program or if you’d like to schedule a visit to the school. We believe in the idea.A SPECIAL ADVERTISING SECTION OF CREATIVITY AD & DESIGN SCHOOL GUIDE VCU BRANDCENTER 103 S. admissions coordinator (kberndt@vcu. Creativity. building brands in international cultures. 08 . culture. Writers and art directors solve business problems. Not to mention the fact that Creativity magazine ranked us the No. strategic brand concepts. 1 digital media and marketing school. Creative Brand Management. Creative Technology Degree offered > Master of Science in Mass Communication Curriculum > Includes classes such as creative thinking.com] Programs offered > Art Direction. it is worth noting that it is difficult to put much of the larger problem solving that happens at the school on this page. MAY . strategic thinking. But don’t take our word for it. student affairs coordinator (kkeogh@vcu. is creativity. please call 800-311-3341 and ask to speak with: Karen Berndt. Stanford. University of California-Berkeley and Dartmouth.

Modernista! “Brandcenter is a favorite resource of ours because the grads always arrive talented. The Richards Group “After looking at one of your recent graduate’s book. There are many good creative schools out there. GSD&M “I have hundreds of books in my office. Shine. And the portfolios show it. ” Kevin Roddy / Executive Creative Director. and those ” kids come out knowing the realities of working in the ad business and can hit the ground running. constantly in awe of it. ” Nancy Vonk / Co-Chief Creative Officer. It’s a darn good school and it’s obvious that it strives to strengthen and reinvent itself constantly. VCU rocks.“If I were a young student aspiring to break into advertising. We hired grads from the beginning and have had a 100% hit rate. and a sophisticated. BBH NY . Stern & Partners “The VCU Brandcenter manages to continually produce the planning talent that is desperately needed today . Goodby. I can see why your program is so highly regarded. Especially thoughtful. John Butler / Creative Director. The VCU program seems to not only have embraced the future. Ogilvy Toronto “The VCU program graduates students with books that reflect VCU’s unique structure: creative students working with students studying strategy and brand management in a close-to-real-world setting. ” David Droga / Creative Chairman. ” Gareth Kay / Head of Planning. ” Linda Harless / Recruiter. I would go out of my way to become part of the VCU alumni. agendas. yet the books I find most appealing are from VCU. They’d much rather solve big problems than simply make ads. but it’s creating the people who will undoubtedly lead it. and turn them on their head. As a result. world-class teachers. ” Amanda Vendal / Recruiter. Silverstein & Partners “I’m never surprised by the quality of talent that grows from the VCU ad program because I’ve learned to expect it. and has been since the day it opened. It’s refreshing to see a portfolio that is so integrated. constantly evolving program that addresses our constantly evolving industry makes these grads trump most juniors. however. but only one that cocoons this creativity in the necessary strategic and business sensibilities. and thoughtful. combined with the practical understanding of how business and agencies work.that rare mix of fresh thinking about what brands and communication need in order to thrive today. They’re big thinkers. They go beyond ‘make believe’ ads and reflect work that has been put through the same paces. etc. And they make the seniors very. Droga5 “VCU Brandcenter is miles ahead of the other options. The thing that really impresses us is that the program is structured to replicate real world agency experience. I am. ” Casey Mooney / Recruiter. The true art in this business is done by those who take client restraints like budgets. ” Anne Hubben / Creative Recruiter “The students who come from the VCU Brandcenter are well prepared and comfortable working with planning and account management from day one. Butler. hungry. ” Luke Sullivan / Group Creative Head. It’s exactly what we look for in all portfolios. very nervous. legal issues. They get that this business is about problem solving and can look way beyond traditional media solutions. TBWA\Chiat\Day “VCU churns out some of the freshest thinking of all the schools as far as I have seen. they hit the ground running faster and contribute far more than you could hope for. Their exposure to different disciplines. criticisms and constraints that we deal with in the real world.

The free-standing. perspective.com . • The Career Guide will live on AdAge.210. custom-developed marketing profile directly adjacent to their ad.438 monthly unique visitors). Source: ABC Consolidated Media Report (12/06).THE TalentWorks CAREER GUIDE Now you can showcase your company’s best attributes to the premier talent pool in the world — The Ad Age Nation! Hire Education. tabloid-sized TalentWorks Career Guide will be poly-bagged with Ad Age. Online audience (440. • Advertisers will be provided with a cache of complimentary job listing opportunities. • Partners will also be able to place their own recruitment videos on the site.com or Greg Altieri: 212.0158 or jwhelan@adage. MARKETERS AND MEDIA COMPANIES TO ATTRACT TOP TALENT! WORKS! • Advertising partners can enjoy a full-page.979) plus RPC. THE AD AGE TALENTWORKS CAREER GUIDE IS THE VERY BEST WAY FOR AGENCIES. Ad:Tech and more) and to students in advertising and marketing programs at top universities nationwide. and expertise that Ad Age readers have come to expect. The Ad Age Talent Works Career Guide is replete with all the advice.com for 12 months.880 Online Audience: 440. What You’ll Get: Issue Date: September 22. 2008 Space Close: August 4 Adjacency Creative Due: August 15 Materials Due: August 22 Print Audience: 256.210.0752 or galtieri@adage.438 PLUS: Bonus Distribution at key industry events (including ANA. and offers numerous ways to communicate your corporate message — and ensure that message stands out. But in this case it’s all been cleverly developed to help HR recruiters get the results they need. For more information contact: Jim Whelan: 212. Print circulation (58. iMedia.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->