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Dr. D.B. Khang -1- Bus.

Stat Group assignments

Group assignments #1

Due date: October 14, 2010

For Case 1: Bangkok Mall shopper survey

Part A:
• Prepare the cross tabulation of the two variables X1 and X3. Highlight in words your main observations from
the table.
• Estimate the 95% confidence intervals for:
o % of teenagers visiting the malls
o % of the “window shoppers” (that is those who come to malls without purchasing anything)
o Important rating of all the factors considered in Variables X10’s
• Using the data provided, can we estimate the average time spent by the shoppers in the malls? Why or why
not?

Part B:
Identify the research questions you would like to answer by using the data available in Case 1. Formulate the
corresponding hypotheses.

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