1. Assume that you are a marketing manager of a well known book seller in Tamilnadu.

While
reading the Business Line newspaper, you come across the above mentioned article. Will you
use the article for your business improvement?
Definitely, if I haven’t read the nelson report before
2. If so, identify any potential opportunity and identify potential strengths of the opportunity.

Potential Opportunity:
Starting online selling of books

Potential Strength:
Reach out to more no of customer generating profit
More automation of business process.
Popularity of online market is gaining day by day and to increase market share and profit online
book selling is a must in this situation.
Earning loyalty of online customer is easier.
3. What type of research study is this?
Quantitative research study
4.