INTEGRATED MARKETING COMMUNICATION

INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT

(IITM)

Submitted in partial fulfillment of the requirements for the award of

the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

Priyanka tyagi Himanshu Gupta
Roll no.:04621101709

Institute of Information Technology & Management,

New Delhi – 110058

Batch (2009-2012)
 CERTIFICATE

I, HIMANSHU GUPTA enrolment no.04621101709 certify that the Minor Project Report on

INTGRATED MARKETING COMMUNICATION is done by me. The matter embodied in this

project work has not been submitted earlier for the award of any degree or diploma to the best of

my knowledge and belief.

Name: Himanshu Gupta

Date:

Certified that the Minor Project Report (Paper code 211) on INTEGRATED MARKETING

COMMUNICATION done by the above student is completed under my guidance.

Signature of the Guide

Date:

Name of the Guide: Priyanka Tyagi

Designation: Lecturer

Countersigned

Director
 BIBLIOGRAPHY

BOOKS:

1. Raman, meenakshi (2010). Business communication; oxford university press. P.254

2. kotter, Philip (2006). Marketing management; pearson education. P.365

3.Saxena, rajan (2008). Marketing Management; Mc-graw hill. P.456

4.Joshi, R.L and Dr. Mamoria C.B (2006). Marketing in India; Kitab mahal p.64

SITES:

http://en.wikipedia.org/wiki/Integrated_marketing_communications access on date

16.08.2010 and time 2:00 pm

http://www.multimediamarketing.com/mkc/marketingcommunications access on date

20.08.2010 11:00 am

www.scribd.in access on date 23.08.2010 4:30 pm