Scribd Logo
Upload

Welcome to Scribd!

  • Strategic Market Segmentation Mid Term

    Uploaded by

    aythri
    7 views3 pages
    Market segmentation involves dividing a market into distinct groups that have distinct needs and priorities. Companies can use demographic, psychographic, behavioral, and geographic factors to segment the market. Effective segmentation allows companies to target specific groups and better meet their unique needs.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Market segmentation involves dividing a market into distinct groups that have distinct needs and priorities. Companies can use demographic, psychographic, behavioral, and geographic factors to segment the market. Effective segmentation allows companies to target specific groups and better meet their unique needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Strategic Market Segmentation Mid Term

    Uploaded by

    aythri
    Market segmentation involves dividing a market into distinct groups that have distinct needs and priorities. Companies can use demographic, psychographic, behavioral, and geographic factors to segment the market. Effective segmentation allows companies to target specific groups and better meet their unique needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Strategic Market Segmentation

    Mid Term
    Archana Srinivas
    T/TR 2:40
    Question 1: Factor Analysis

    You might also like